link building and content strategy: two sides of the same coin

Link Building and Content:Two Sides of the Same Coin

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What Is Link Building? The process of acquiring links from other websites to your

website Helps Google determine how well a page should rank in their

results The more high-quality links you have, the more likely you are

to rank well in search results

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What Is Stream’s Current Strategy?

Focused on local link building Helps clients move products

TacticsInfographicsUnlinked mentionsPitching content

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How Do We Use Content In Outreach?

Most SEO clients receive 2-3 pieces of local content each month. Digital PR Coordinators rely on these local pieces for outreach

Pitch local content toLocal businesses (MUST have a website)Event sites (Patch, Yelp, Eventful, EventSetter)Local bloggers (Pitch event guides)

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Norm Reeves Acura: “Best Country Clubs Near Mission Viejo, CA.”

http://www.clubcorp.com/Clubs/Aliso-Viejo-Country-Club/Our-Story/General-Information

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Norm Reeves Acura: “Best Country Clubs Near Mission Viejo, CA.”

59 people have clicked the link; 57 of them were new visitors

Bounce rate is 3.33%. Very low—means content is engaging

People looked at 2.13 pages per session—stayed on the site

Content successful because it’s extremely local

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Norm Reeves Acura: “Best Country Clubs Near Mission Viejo, CA”

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Content goes into specific details about what sets each country club apart

Scion San Diego: “Where to Get Fit in San Diego, CA”

http://www.airesd.com/new-blog/2015/5/22/check-out-our-feature-in-scion-san-diegos-article

This piece of content highlights all of the differences between the businesses that are featured and speaks to potential customers

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Norm Reeves West Covina: “Best Venues for Graduation Parties Near Baldwin Park, CA”

http://ovationeventcenter.com/

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Norm Reeves West Covina: “Best Venues for Graduation Parties Near Baldwin Park, CA”

Our link has been the first web slide on their homepage since April

33 people have clicked the link; 29 of them were new visitors

Businesses featured in the article needed recognition

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Local Content Tips Businesses featured should:

Have a websiteBe extremely localizedNeed publicity

Highlight what makes each business unique “Sell” the business Show some personality! Include social sites Triple check business details

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