line, wechat, whatsapp marketing by silver mouse

Intro to LINE Marketing

Know more about us at silvermouse.com.my

Intro to eCommerceMILO & Silver Mouse

Overview of key media for eCommerce marketing in Malaysia

Branding & Awareness Acquisition & Activation Remarketing & Retention

Print, Broadcast, Outdoor

Display Advertising

Video Advertising

Influencer Marketing

Search Engine Optimization

Search Engine Marketing

Facebook Advertising

Mobile (LINE & WeChat)

Affiliate Marketing

Programmatic Remarketing

Social Media Content

Email Marketing

Mobile (LINE, WeChat, SMS)

Mobile is not an option, but a must!

71% adults in Malaysia own smartphone

18M Malaysians are active mobile Internet users

16M Malaysians are using social media via mobile

47% use of mobile to shop online in Malaysia

Mobile shopping in Malaysia grow 20% in 2 years

50% transactions via iPay88 are using mobile

How to reach out to (acquire) mobile users?

SMS? Spam? Pull Marketing Push Marketing

Opt

-In

Total LINE users all over the world

* As of January 2015

LINE Official Account vs LINE@

LINE Official Account LINE@

LINE Official Account for Brands

Know more about us at silvermouse.com.my

LINE Official Account the B2B marketing solution

LINE Official Account LINE Official Home LINE Stickers

Brands in Malaysia with LINE Official Account

OfflineOnline

Media

Sales

Drive online sales Drive offline sales

Comm + brand engagement

Offline sales + commOnline sales + comm Online + offline sales + comm

Online media

What kind of campaigns can you run on LINE?

Acquisition / Promo Blast Distribute Coupons Interactive Campaigns Survey & Contest

Case study: Effective flash sale channel for #MYCYBERSALE

Case study: AEON coupon distribution via simple contest

Teaser Day 1 Day 2

Day 3 Day 4 Day 5

Case study: BHPetrol e-voucher redemption campaign

Case study: “Scratch & Win” contest by Guardian, Chatime etc.

LINE@ for Small Business

Know more about us at silvermouse.com.my

LINE@ has hit Japan & Taiwan much earlier

Some LINE@ accounts have enjoyed huge success

Self-service platform via web and mobile CMS

Web CMS Mobile CMS

Follow us on LINE! @eCommerceMILO

Download LINE@ from App Store or Google Play

Search for “lineat”

Simple registration & multiple accounts allowed

LINE@ as your marketing broadcast tool

LINE@ as your customer service tool

LINE@ is FREE! Premium ID is optional

Visit: http://at.line.me

LINE@ key benefits to your business

Mobile-first strategy

Multiple accounts for each outlet

Handle CS via chat (“pm” style)

Publish content for engagement

Broadcast marketing messages

Interactive marketing campaigns

hello@silvermouse.com.my

Write to us!

Some of our key clients