like & rt: crafting social media messaging that gets noticed cindy leonard senior manager,...
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LIKE & RT:Crafting Social Media Messaging
that Gets Noticed
Cindy LeonardSenior Manager, Technology Program
Bayer Center for Nonprofit Management at Robert Morris UniversityDecember 2012
Agenda
• A few words on Strategy
• Crafting a Message
• On the Back End
• Practice
Social Media Strategy
Measuring
ToolsAudience
Goals
Strategy
Content
Content Strategy
Source: www.warhol.org/exhibitions/2011/heroesandvillains/images/WB_20110907_installshot1_large.jpgSource: lh6.ggpht.com/-4DVxD2F4XL8/S0jDU7PS01I/AAAAAAAAACo/DRHxxgmMbDA/girl.jpg
Content Strategy
Source: lh6.ggpht.com/-4DVxD2F4XL8/S0jDU7PS01I/AAAAAAAAACo/DRHxxgmMbDA/girl.jpg
• In-house?• Time• Talent• Resources• Who? What? When?
• Guests?• Who? What? When?
Content Strategy
Source: www.warhol.org/exhibitions/2011/heroesandvillains/images/WB_20110907_installshot1_large.jpg
• Finding the Gems?• Where?• Who?
• Format?• Repurpose• Recycle• Remix
Editorial Calendar
Creator: Bob Hazlett, http://onehalfamazing.com/blogging/social-media-calendar-template/
Crafting a Message
• Make it personal• Be creative• Be brief• Make the call to action obvious
Make it Personal
Be Creative
Be Brief
Make the “Ask” Obvious
On the Back End
• Have a Page (where applicable) not a Profile.• Make sure your website is a home base for
people to visit & take action (with up-to-date content).
• Make it easy for people to find your social media channels.
• Fill out your social media profile(s) completely.
Questions?
Let’s practice!
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