lights camera action - four learning lessons from the entertainment industry

Lights, Camera, Action!Four lessons from the entertainment industry

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What makes online learning engaging?

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Tough competition for learner attention…

Tempted to click here?!

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Lesson 1:

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Presenter-led video

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Dramatised scenarios

Expert commentary

Lessons…

•Presenter-led video•Dramatised video•Expert commentary

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Lesson 2:

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Learners as consumers:

• Turn colleagues into brand advocates• E-learning: glossy & persuasive like a TV ad

Learners as consumers…

Campaign-based: • Raise awareness• Be memorable• Repeat key messages

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Lessons…

• Learners as consumers• Campaign-based• Raise awareness• Be memorable• Repeat key messages

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Lesson 3:

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Gamification

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Gamification: • Online quiz• Leader board• Offline board game

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Unity: • 3D gaming engine• Product demos• Virtual environments

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Oculus Rift:Fully immersive VR environments

Lessons…

•Goal setting•Real time feedback•Levelling up•Competition & leaderboards• Immersive 3D environments

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Lesson 4:

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The web: • Let it scroll • Make it social• Make it responsive

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Animated infographics#learningi

s

Multi-device learning

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tessello: continuous learning platform

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Fast access to e-learning…

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…and curated resources.

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Social layer: community, trending & leaderboard

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My group

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My Community

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tessello: the total learning system

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Lessons…

•Let it scroll • Infographics •Multi-device•Social learning

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Learners are consumers

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www.brightwave.co.uk@BrightTweet

Written & originally presented by

Colin WelchHead of Production @colinwelch

Alex Reeve Learning Consultant @alex_reeve

Thank You