library 2.0: citizens co-creating culture

Library 2.0:

Co-creating culture with citizens

Darren Sharp, Senior Consultant, Collabforge

27 March 2009 :: NLA, Innovative Ideas Forum :: Canberra

collaboration :: cooperation :: coordination

Presentation Overview

Social media

• Modes and means of community engagement

User-led innovation

• Leveraging stakeholders to co-create services

Library 2.0: how do we get there?

• Social Networking Manifesto!

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Something BIG is happening…

the read-write web

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an architecture for participation

web 2.0

user-led innovation

social networking

collective intelligence

self-organisation

social media

Social Media: a fundamental shift

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Connection- APIs & mashups

- Public sector data

- User-generated content

- Common pool resources

Social Media: a fundamental shift

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Community- Self-organisation

- Identity representation

- Common purpose

- Trust & reputation

Connection- APIs & mashups

- Public sector data

- User-generated content

- Common pool resources

Social Media: a fundamental shift

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Community

Context- Tagging

- Comments

- Reviews

- p2p conversations

- Self-organisation

- Identity representation

- Common purpose

- Trust & reputation

Connection- APIs & mashups

- Public sector data

- User-generated content

- Common pool resources

Social Media: a fundamental shift

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Connection

Community

Context

Co-creation- User-led innovation

- Wikis

- Crowdsourcing

- Citizen Product Design

- Self-organisation

- Identity representation

- Common purpose

- Trust & reputation

- APIs & mashups

- Public sector data

- User-generated content

- Common pool resources

- Tagging

- Comments

- Reviews

- p2p conversations

Social Media: a fundamental shift

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Connection

Community

Context

Co-creationAll of Us

The network is

made of people

User-led InnovationDesigned by your market, for your market

User-led innovation: overlapping & interconnected with social

media

– Also often referred to as ’peer production’

As it becomes easier to connect,

communicate and share it also

becomes easier to create and

co-create

– Sources of innovation shifting

– Leverage the participation of audiences,

customers and citizens

– Co-create new products and services

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Image: NESTA

User-led InnovationDesigned by your market, for your market

World-leading companies like 3M, the BBC

and Lego have pioneered the co-creation of

products, services and content through

participatory and open innovation models.

Thinking strategically about user-led service

innovation is permeating every sector, from

commercial and industry, to public and

government.

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www.HowDoYouLikeYourVegemite.com.au

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Local GovernmentFuture Melbourne

13

engagement

resourcing

buy-in

accessibility

user-led innovation

collaboration on a global scale

Local GovernmentFuture Melbourne

Local GovernmentFuture Melbourne

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State GovernmentParks Victoria

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State GovernmentParks Victoria

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State GovernmentParks Victoria

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“The heart of Library 2.0 is user-centered change.

It is a model for library service that encourages

constant and purposeful change, inviting user

participation in the creation of both the physical and

the virtual services they want, supported by

consistently evaluating services. It also attempts to

reach new users and better serve current ones

through improved customer-driven offerings.”

Casey & Savastinuk (2006). ‘Library 2.0: Service for the next-generation library’, Library Journal.

http://www.libraryjournal.com/article/CA6365200.html

Library 2.0: a defintion

Social Networking Manifesto!

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Utilise the Web’s real-time social infrastructure!

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Utilise the Web’s real-time social infrastructure!

Start a conversation with the public!

Social Networking Manifesto!

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Utilise the Web’s real-time social infrastructure!

Start a conversation with the public!

Be vigilant about owning your social media handle!

Social Networking Manifesto!

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Utilise the Web’s real-time social infrastructure!

Start a conversation with the public!

Be vigilant about owning your social media handle!

Create your own community of lead users!

Social Networking Manifesto!

http://library20.ning.com/

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Utilise the power of a real-time social infrastructure!

Provide access points to the Social Web!

Start a conversation with the public!

Be vigilant about owning your social media handle!

Create your own community of lead users!

Collaborate using wiki-based platforms!

Social Networking Manifesto!

Concluding

Social media

• a subset of the Web 2.0

• enables more conversations in new ways

User-led innovation

• rides on the back of these conversations and technologies

• opens up exchanges between organisations and their clients,

customers, stakeholders, public - potentially anyone

• is centered on co-creating better products and services

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6 Considerations Regarding Social Media

1. Participation: encouraging the contributions & feedback from

everyone who is interested.

2. Openness: providing open access to information and

participation.

3. Conversation: moving on from broadcasting towards many-to-

many and few-to-few exchange.

4. Community: enabling communities to form quickly and

communicate effectively about common purpose.

5. Connectedness: linking to other sites, resources and people -

leveraging the interconnectedness that the Social Web offers.

6. Sharing: the free and reciprocal exchange of information opens

that up new opportunities and taps collective intelligence.

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Thank You!

Darren Sharp

Senior Consultant

Collabforge

darren.sharp@collabforge.com

Twitter: @dasharp

+61 (0)419 314 655

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