leveraging tools for social media campaigns

A division of Home Front Communications LLC | 1121 14th Street, NW, Washington, DC 20016 | 202.544.8400 | www.homefront.tv

By Alex Nelson

July 16, 2009

MYRIAD OFPLATFORMSHow Do You Optimize?

Determine MetricsWhat are Your Goals?

Social Media is About Dialogue – Measure Engagement

Quantitative & Qualitative Analysis are Equal

Social Media is Only One Element of Your Online Strategy But Can Be Your MOST IMPORTANT

TOOLS ACROSS PLATFORMS TO

DRIVE OUTREACH

widgets

video

fb applications

mobile applicati

ons

FORGET

VIRAL

THE VIDEO CLICHÉ:Content is King

THE APPROACH:FROM A BEGINNER…

Powerful Imagery Canbe the Entire Video

(Animoto for a Cause)

… TO A PROSimple = Effective

(Just 50 Cents)

ALWAYS REMEMBER

…there’s no formula to making a great video, sometimes it’s

just luck

FACEBOOK: A Necessity for Non-

Profits

FACEBOOK PAGES

as communities

1. Discussion

2. Videos & Photos

3. Customization

4. Applications

Visibility, Community Support, Interaction & Donation Capabilities.

You Can Even Build Your Own

FACEBOOK APPLICATIONSWhat can they do for you?

WIDGETSNo Longer Just For Economics

Class

Mainstream Adoption

Cross-Platform

Multiple Interactive Features

Multiple Purposes: Advertisements,

Conversation Starters, Message Drivers,

Fundraising Appeals

WHY WIDGETS WORK

DON’T FORGET MOBILE

Facebook Has Over 30 Million Daily Mobile Users*

The IPhone Has 6.4 Million Subscribers**

The Mobile Web is Growing; What Are You Doing To Reach Supporters?

What mobile applications

offer…• Awareness & Visibility

• Fundraising

• Social Networking

• Membership Renewals

• Grassroots Campaigning

PSA Campaign Launched On July 4th

Some Support on Social Media Platforms

How Do You Create More Engagement?

SMOKEY’S

65th BIRTHDAY

Our Campaign

“Happy Birthday, Smokey” Flickr Contest

Fire Awareness Widget

Interactive Quiz

Smokey Bear on Twitter

Targeted Outreach

Contact Me:Nelson@homefront.tvhttp://www.facebook.com/alexander.thomas.nelson http://www.linkedin.com/pub/dir/alex/nelsonhttp://www.twitter.com/alextnelson

The End