leveraging social media for learning and development

Leveraging Social Media forLearning and Development

Tom Gram Global Knowledge

Dan Pontefract TELUS

Webinar May 29, 2012

© 2010 Global Knowledge Training LLC. All rights reserved. 5/29/2012 Page 2FOR INTERNAL USE ONLY

About us

Tom Gram Senior Director,

Leadership and Business Solutions Global Knowledge Canada

Dan PontefractHead of

Learning and CollaborationTELUS

dan.pontefract@telus.com

@dpontefract

danpontefract.com

ca.linkedin.com/in/danpontefract

tom.gram@globalknowledge.com

@tomgram1

performancexdesign.wordpress.com

ca.linkedin.com/in/tomgram

© 2010 Global Knowledge Training LLC. All rights reserved. 5/29/2012 Page 3FOR INTERNAL USE ONLY

Agenda

Social media and learning 4 ways to use social media for learning Implementing social media for learning at TELUS Q&A

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Social Media for Learning and Development

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Informal Learning and Social Media

T

T

T

T

Learning

Learn

ing

Learning

• Doing • Asking questions• Receiving feedback• Discussing• Observing • Collaborating• Researching • Refining skills • Coaching others

Expert

Novice

Time

T

T Formal training event

TELUS Definitions

TELUS Confidential7

Classrooms Are Not The Sole Answer

7070 2020 1010

Michael M. Lombardo and Robert W. Eichinger Center for Creative LeadershipPrinceton University

The Career Architect Development Planner

• 70% - real life and on-the-job experiences, tasks and problem solving.

• 20% - feedback and from observing and working with role models.

• 10% - formal training.

TELUS Confidential8

… from training is an event

… to learning as a connected,

collaborative & continuous process

TELUS Confidential9

TELUS Learning Definitions

An exchange of ideas or information characterized by friendly interaction, providing supplemental understanding via personal & professional networks.

A learning opportunity without ceremony, atypical to formal learning, providing guidance, expertise or acumen on the go.

A self contained learning event, typically scheduled & tracked, providing a comprehensive, logical approach to a topic.

Learning is a connected, collaborative and continuous process.Learning is a connected, collaborative and continuous process.

TELUS Restricted and Confidential10

Connected Connected Learning Learning

ModelModel

Connected Learning

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Challenges and Opportunities of Social Media for Learning

• Formal learning processes• Roles, skills and knowledge • Top down needs• Measurement and

evaluation• Event mindset

ChallengesChallenges

• Continuous learning• Impact and reach • Support informal learning • New skills and knowledge • Connect formal and

informal • 70-20-10

Opportunities Opportunities

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Agenda

Social media and learning 4 ways to use social media for learning Implementing social media for learning at TELUS Q&A

© 2010 Global Knowledge Training LLC. All rights reserved. 5/29/2012 Page 13FOR INTERNAL USE ONLY

4 Ways to Use Social Media for Learning

Formal

Communities of Practice (CoP)

Structured communities used to discuss, share and learn topics of common interest

AugmentedFormal Learning

Social Media tools made available in conjunction with formal learning programs (e-learning or classroom)

T

Collaborative Learning

Collaborative and social learning activities are an integral part of a formal learning program

T

Informal

Learning in the Workflow

Social business tools used in the accomplishment of work tasks

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TELUS Restricted and Confidential15

1 of 11 TELUS Leadership Values Attributes 1 of 11 TELUS Leadership Values Attributes

Connected Learning OptionsConnected Learning Options

TELUS Restricted and Confidential16

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Augmenting Formal Learning

Facilitated discussions and chat Ask the expert Polls Post resources: videos, documents,

photos Link to blogs, articles and

bookmarks Leverage existing communities

Instructional design Activity design using social media

tools Social media content posting Facilitation using Social Media

tools

Role of the Learning ProRole of the Learning ProExamples Examples

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Collaborative On-Line Learning Programs

Instructional design Collaborative learning activities Social media resource development Facilitation using social media tools

Resources: videos, documents, photos Assignments and scheduled activities Facilitated discussions and chat Scheduled webinars Group case studies Pre and post work Links

Role of the Learning ProRole of the Learning Pro

Examples Examples

11 22 33

Live Webcast Live Buzz-blogging Habitat Videos

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Communities of Practice

COP Design and Implementation Developing seed content Fostering participation and

activity Social media coaching Facilitation using Social Media

Community tools Knowledge curator

Forums and discussions Live chats Invited guests Links to blogs, articles, bookmarks Locate experts Wiki document creation Shared bookmarks Activity catalysts Sustainment vehicle

Examples Examples Role of the Learning ProRole of the Learning Pro

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Social Media and Learning in the Workflow

Social business platforms Connecting individuals in

productive, efficient ways Breaking boundaries and

better aligning actions to needs

Insight to anticipate and address opportunities

Fostering participation and activity

Coaching in the use of social media tools

Help teams capture knowledge

Help teams learn from experience

Examples Examples Role of the Learning ProRole of the Learning Pro

TELUS Restricted and Confidential26

TELUS Restricted and Confidential27

TELUS Restricted and Confidential28

TELUS Restricted and Confidential29

Attending the Senior Leadership Forum this week

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Agenda

Social media and learning 4 ways to use social media for learning Implementing social media for learning at TELUS Q&A

TELUS Implementation & Results

TELUS Confidential32

Implementing Social – Not a Big Bang

<2008<2008 20092009 20102010 20112011

• Wikis & Blogs (Confluence)• Instant Messaging (Office Communicator)• Web Presentation (Live Meeting)• Video Sharing (Home Grown)

• Micro-Blogging (ShareTronix)• Video Meetings (Telepresence)• Idea Generation (Home Grown)• WebJams (Confluence)

• Profiles & Content (SharePoint 2010)• Virtual Worlds (Avaya web.alive)• Federated LMS (TBD)

• Intranet (BEA)• ERP (SAP)• Web Presentation (Net Meeting)• Grassroots Wikis (Media Wiki)

Tech

nolo

gyB

ehav

iour

s

• Learning 2.0 Framework• Fair Process• Flexible Work Styles

• TELUS Leadership Philosophy• Tight-Loose Culture• Customers First

• Habitat Social Common Brand• Learning 2.0 = Connected Learning• Engagement soars

• 53% Engagement

TELUS Confidential33

Common Brand on Social

TELUS Confidential34

Leadership & Learning Linkage

FormalFormalInformalInformalSocialSocial

FormalFormalInformalInformalSocialSocial

TELUS Confidential35

Latest Results

Employee Engagement2007 – 53%2011 – 70%

Learning Driver2007 – 55%2011 – 70%

40% of TELUS actively

participate in social learning

70% of TELUS has seen a

return on their performance

due to FIS

70% of TELUS actively

participate in formal &

informal learning

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Connecting Formal, Informal and Social

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Questions

Tom Gram Senior Director,

Leadership and Business Solutions Global Knowledge Canada

Dan PontefractHead of

Learning and CollaborationTELUS

dan.pontefract@telus.com

@dpontefract

danpontefract.com

ca.linkedin.com/in/danpontefract

tom.gram@globalknowledge.com

@tomgram1

performancexdesign.wordpress.com

ca.linkedin.com/in/tomgram

Thank You