leveraging inbound marketing to grow your business · 2017-10-09 · leveraging inbound marketing...
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Leveraging Inbound Marketing to Grow Your Business SMB Quickstart, Part 2 May 2012
V 1.7A
The presentation will begin at two minutes past the top
of the hour!
Ask Questions!
• Quick GPCT Review
• The Business Grader
• What is Inbound Marketing?
• HubSpot Product Demonstration
• Next Steps
Today’s Agenda
• SMB owners who attended the first webinar
on Tuesday on GPCT
• Potential HubSpot Value-Added-Resellers (If
you think you are interested in being var type
#VAR into the questions pane)
• Small Business Entrepreneur's that are
evaluating new ways to transform their
marketing in 2012.
Who is attending today’s Webinar?
Good example of GPCT
BUSINESS GRADER
BUSINESS GRADER
Inbound
marketing is a fundamental shift in how we relate
to potential customers
START ATTRACTING consumers through relevant, useful, easy-to-
find content when they need it.
STOP FORCING leads through your decision process.
START RESPONDING to how they make
decisions.
Readiness
to buy…
Telemarketing
Direct Mail
Email Blasts
Print/Radio Ads
PR
Paid Search
VS.
SEO
Blogging
Social Media
Viral Videos
Trials
12
Make
marketing people love
Inbound Marketing Software
Get Found
$
Inbound Marketing Software
15
Get Found
Convert
$
$
Inbound Marketing Software
16
Get Found
Convert
Analyze
Inbound marketing costs 62% less per lead than traditional, outbound marketing.
INBOUND:
$143
SOURCE: HUBSPOT, 2011
OUTBOUND:
$373
17 #inboundsci
Step By Step HubSpot Marketing Campaign
Offer
LP + CTA
LN
Email Blog
Social
Analyze
HubSpot Guide to Internet Marketing
Campaign Structure
Identify Conversion Opportunities and Make New
Offer.
Offer
LP + CTA
LN
Blog
Promote
Analyze
Build Landing Page, Call To Action and Thank You Page to advertise
the offer.
Attach Lead Nurturing Campaign to the Offer.
Build Targeted List and Email Existing Contacts the new offer.
Write blog articles around the topic of the offer to promote on
website.
Schedule social media promotions of landing page and blog
posts
Analyze the results of each element to improve next campaign
Link to Offer
Create an Offer
Offer
Create a Conversion Path
CTA LP
Link to CTA
Link to LP
Attach a Lead Nurturing Campaign
LN
Promote Your Offer Through Email
Link to Email
Promote Your Offer Through Blogging
Blog
Link to Blog Article
Promote Your Offer Through Social Media
Promote
Analyze Results Analyze
Consulting to Develop Irresistible Offers Offer
LP + CTA
LN
Blog
Promote
Analyze
Landing Page and Call to Action Tools
Automated Email Nurturing Tools
Email Marketing Tools
Blogging + SEO Tools
Social Media Automation Tools
Analytical Tools To Measure Every Element of a Campaign
# Does HubSpot Work?
Does HubSpot Improve Traffic?
0
10
20
30
40
50
60
70
80
90
3 4 5 6 7 8 9 10 11 12 13 14 15
Number of leads each month (based on overall % change)
Lead increase for companies starting with 1-5 leads per month
Traffic is great, but what about leads?
A Live Website to optimize & basic computer skills
Concept of a lead
Commitment to Inbound Marketing methodology
4-5 hours per week for a full 12 months
1
2
3
4 4
$4,000+ annual marketing budget 4 5
Are you a good fit for HubSpot?
• I would like an inbound marketing
assessment by an inbound marketing
specialist
• I would like a Hubspot industry partner
to review my business grader
Today’s Call to Action
Thanks for joining us today More information @ dtyre@hubspot.com 857.829.5688
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