leveraging ict for savings groups
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Mobile Linkage Opportunity
Connecting the World’s Poor to Their Potential
GRAMEENFOUNDATION.ORG
Leveraging ICT for Savings GroupsGrameen Foundation AppLabDecember 2013
Mobile Linkage Opportunity
Grameen Foundation: Our Work
Access to Information (Ag, Health, Finance)
Access to Financial Services
Access to Business Opportunities
Mobile Linkage Opportunity
Grameen Foundation: Our Work
Access to Information (Ag, Health, Finance)
Access to Financial Services
Access to Business Opportunities
Mobile Linkage Opportunity
9M members globally, 90% in
Africa
Uganda the largest –
1.2M members, 34M population
~50% in
East Africa
Mobile Linkage Opportunity
500,000 members, 25,000 groups
Group products – savings and credit
Mobile Linkage Opportunity
Mobile Linkage Opportunity
Design, Develop, and Scale Sustainable Solutions for the Poor
Design, Develop, and Scale Sustainable Solutions for the Poor
Mobile Linkage Opportunity
66% literacy
70% phone access
86% rural
20% banked
Mobile Linkage Opportunity
Our approachour approach
Exploratory ethonographic researchHCD – rapid product testing
Sustainable solutions
Busia3 groups
2 members3 supporters
Fort Portal1 group
2 members2 supporters
Soroti2 groups
4 members2 supporters
Iganga3 groups
4 members1 supporters
Mobile Linkage Opportunity
distance data
Mobile Linkage Opportunity
distance data
Mobile Linkage Opportunity
Grameen Foundation Solutions Innovation Process
“This product will let us be somebodies, not nobodies.”
Grameen Foundation Solutions Innovation Process
Grameen Foundation Solutions Innovation Process
Mobile Linkage Opportunity
distance data
Mobile Linkage Opportunity
cost
visibilitysecurity
Mobile Linkage Opportunity
“I would trust a phone SMS message from the bank more
than a paper receipt.”
“Even when we deposit we send at least 2 people. Ideally we’d
send 3 each time to have a witness.”
v
Mobile Linkage Opportunity 20
• What we know
• What we believe
– TBU
Discussion questions
Mobile Linkage Opportunity
Mobile Linkage Opportunity
what we knowthe poor can use complex technology – if it is designed with them
what we thinkthe model is sustainable and scalable
ICT can enhance an already successful approach to financial inclusion
what we believe
Mobile Linkage Opportunity
Thank you!Lisa KienzleGrameen Foundation Ugandalkienzle@grameenfoundation.org
Juan Forero
Grameen Foundation Colombia
jforero@grameenfoundation.org
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