leveraging digital marketing tools & analytics to fuel startup growth

WEB ANALYTICS⇓

STARTUP GROWTH

Who Is Everyone Here Today?• Web Analytics Professionals• Newbies• Somewhere In Between

About Myself

• Digital Marketing Professional & Content Developer

• SEO, PPC, Social Media, Conversion-Optimization, Analytics

• 25+ Clients In 5+ Countries. Analytics/Adwords Certified

Essentials Before Analytics

Set Goals & Key Metrics

Have A Content PlanUse The Right Tools (e.g. KP)

High Quality, Shareable Content

(myths – freq, length)

WEBSITE ANALYTICS

How Do I Start?

Admin > User Management, Product Linking

How Will I Measure Success?

Admin > Goals/Filters

Goal Types

• URL Destination• Event• Pages Per Visit• Duration

Filters

• Transform Data

How Audience & Traffic Data Drives Business?

Are Visitors Finding My Site Useful?Check Avg Time On Site, Bounce Rate, Repeat Visits

How Is My New Campaign Doing?url.com/product?utm_campaign=cname

&utm_source=twitter&utm_medium=tweet

What’s Working & What Needs Attention?View Organic & Paid Traffic With Goal Completions

Conversion/Landing Page Analytics

How Behavior & Conversion Data Drives Business?

Behaviour > SiteContent > Exit Pages

Where Are The Buyers Getting Hung Up?

What Paths People Take To Conversion?Conversions > Multi-Channel Funnels > Overview

What Elements Are Affecting Conversions?Behaviour > Experiments

Where Are Visitors Clicking?

Page Analytics Chrome Extention

Conversions > Multi-Channel Funnels > Overview

Behaviour > Experiments

INFLUENCER & COMPETITOR CONTENT ANALYTICS

Differentiate + Connect

• Keywords/Competitors

• Open Site Explorer, SEMRush

• Compete, Quantcast

• Ahrefs, Buzzsumo, Topsy

348% Traffic Increase – Backlinko Case Study

SOCIAL MEDIA ANALYTICS

Boosting Facebook Performance

• Have you filled profile? (milestones)• How’s engagement on your posts?• What you need to engage more?• How you’re dealing with fan responses?

• When should you post content? • What type of content performs best?• What made people unlike? • What kind of updates you should post?

Boosting Twitter Performance With Analytics

EMAIL MARKETING ANALYTICS – 3 SIMPLE METRICS

Open rate

= # of emails opened / # of emails

delivered

CTR

= # of clicks / # of emails delivered

Subscriber retention rate

=# subscribers – bounce backs –

unsubscribes / # subscribers

How Social Media/Email Analytics Drives Business?

• Type of Content

• Time of Publishing

• Keywords & Topics

• Formatting

Thank You

SMEMARK.COM/301CS

Boost Your Business Online

• www.smemark.com

• hitesh@smemark.com

• 9958633158