leveraging city resources to support and sustain outreach and enrollment efforts

© 2016 Enroll America | StateOfEnrollment.org

Dawn Schluckebier, National League of Cities’ Institute for Youth, Education, and Families| 05.13.16

Leveraging City Resources to Support and Sustain Outreach and Enrollment

© 2016 Enroll America | StateOfEnrollment.org 2

Cities Expanding Health Access for Children and Families

2013 – 2015 Leadership Academy: 23 citiesPlanning Phase: 12 citiesImplementation: 8 cities

NLC provided technical assistance and support

Mathematica Policy Research video

Over 16,000 enrollments/renewals

© 2016 Enroll America | StateOfEnrollment.org

Session Goals• Share

• City outreach and enrollment strategies• How to leverage municipal assets• How you can work with your cities to support your outreach and

enrollment efforts

Panelists• Betty Cruz

• Deputy Chief Special Initiatives, Office of Mayor Peduto, City of Pittsburgh

• Azade Perin • Program Manager, Healthy Communities Office, City of Providence

• Megan Sheeran • Community Resources Coordinator, City of Garden City

Q&A

Leveraging City Resources to Support and Sustain Outreach and Enrollment Efforts

© 2016 Enroll America | StateOfEnrollment.org

CITY OUTREACH AND ENROLLMENT STRATEGIES

© 2016 Enroll America | StateOfEnrollment.org

Identify a champion: • Mayor • Councilmembers• Department Directors

Utilize the “bully pulpit”

Trusted community leaders

City Champions

© 2016 Enroll America | StateOfEnrollment.org

MAYOR AS CHAMPION

© 2016 Enroll America | StateOfEnrollment.org 7

Mayor as Champion

© 2016 Enroll America | StateOfEnrollment.org

ENGAGING CITY COUNCIL

© 2016 Enroll America | StateOfEnrollment.org 9

City Council

Engage Councilmembers to help spread the word

Meet with them and their staff

Provide talking points

© 2016 Enroll America | StateOfEnrollment.org

Engaging Councilmembers

City of Garden City, MI- Healthy Kids-Happy Families

© 2016 Enroll America | StateOfEnrollment.org

LEVERAGING MUNICIPAL ASSETS

© 2016 Enroll America | StateOfEnrollment.org 12

City of Providence

Seasonal Approach - meet the community where they are:LIHeapVita SitesFood PantriesFaith-Based Orgs.Housing AuthoritiesLibrariesCBOsSummer Meal Sites

Head StartAmeriCorpsWICHospitalsHealth CentersNavigator AgenciesUnited Way

Building from existing partnerships & recruiting new ones- Enrollment Calendar of Events

© 2016 Enroll America | StateOfEnrollment.org

LEVERAGING MUNICIPAL ASSETS

© 2016 Enroll America | StateOfEnrollment.org 14

Utilizing Municipal Assets

City of Garden City, MI- Healthy Kids-Happy Families

• Water Bill Inserts

• Public Access Cable Interviews

• Social Media Outlets

© 2016 Enroll America | StateOfEnrollment.org

WORKING WITH YOUR CITY

© 2016 Enroll America | StateOfEnrollment.org

City Agencies• Focused on health outcomes• Working with children and

families

In-reach and Outreach

School Departments• Separate governance structure

City Departments

© 2016 Enroll America | StateOfEnrollment.org 17

City of Garden City, MI- Healthy Kids-Happy Families

A Trusted Place in the Community

© 2016 Enroll America | StateOfEnrollment.org

Mayor’s Office Bureau of Neighborhood Empowerment

Engaged other city departments311Parks and Recreation

City Departments

City Departments

• Vendor Education• Youth

Employment Permits

• Registration Office

• Summer Meals Sites

• Website Information

• Mailing to students

• Join enrollment events

© 2016 Enroll America | StateOfEnrollment.org

PARTNERSHIPS

© 2016 Enroll America | StateOfEnrollment.org

21

City of Providence Partnerships

© 2016 Enroll America | StateOfEnrollment.org 22

Garden City Partnerships

© 2016 Enroll America | StateOfEnrollment.org 23

Pittsburgh Partnerships

Outreach and Enrollment Partners

© 2016 Enroll America | StateOfEnrollment.org

QUESTIONS?What are some tips for engaging city leaders or agencies?