leveraging city resources to support and sustain outreach and enrollment efforts

Dawn Schluckebier, National League of Cities’ Institute for Youth, Education, and Families| 05.13.16

Leveraging City Resources to Support and Sustain Outreach and Enrollment

Cities Expanding Health Access for Children and Families

2013 – 2015 Leadership Academy: 23 citiesPlanning Phase: 12 citiesImplementation: 8 cities

NLC provided technical assistance and support

Mathematica Policy Research video

Over 16,000 enrollments/renewals

Session Goals• Share

• City outreach and enrollment strategies• How to leverage municipal assets• How you can work with your cities to support your outreach and

enrollment efforts

Panelists• Betty Cruz

• Deputy Chief Special Initiatives, Office of Mayor Peduto, City of Pittsburgh

• Azade Perin • Program Manager, Healthy Communities Office, City of Providence

• Megan Sheeran • Community Resources Coordinator, City of Garden City

Leveraging City Resources to Support and Sustain Outreach and Enrollment Efforts

CITY OUTREACH AND ENROLLMENT STRATEGIES

Identify a champion: • Mayor • Councilmembers• Department Directors

Utilize the “bully pulpit”

Trusted community leaders

City Champions

MAYOR AS CHAMPION

Mayor as Champion

ENGAGING CITY COUNCIL

City Council

Engage Councilmembers to help spread the word

Meet with them and their staff

Provide talking points

Engaging Councilmembers

City of Garden City, MI- Healthy Kids-Happy Families

LEVERAGING MUNICIPAL ASSETS

City of Providence

Seasonal Approach - meet the community where they are:LIHeapVita SitesFood PantriesFaith-Based Orgs.Housing AuthoritiesLibrariesCBOsSummer Meal Sites

Head StartAmeriCorpsWICHospitalsHealth CentersNavigator AgenciesUnited Way

Building from existing partnerships & recruiting new ones- Enrollment Calendar of Events

LEVERAGING MUNICIPAL ASSETS

Utilizing Municipal Assets

• Water Bill Inserts

• Public Access Cable Interviews

• Social Media Outlets

WORKING WITH YOUR CITY

City Agencies• Focused on health outcomes• Working with children and

families

In-reach and Outreach

School Departments• Separate governance structure

City Departments

A Trusted Place in the Community

Mayor’s Office Bureau of Neighborhood Empowerment

Engaged other city departments311Parks and Recreation

City Departments

• Vendor Education• Youth

Employment Permits

• Registration Office

• Summer Meals Sites

• Website Information

• Mailing to students

• Join enrollment events

PARTNERSHIPS

City of Providence Partnerships

Garden City Partnerships

Pittsburgh Partnerships

Outreach and Enrollment Partners

QUESTIONS?What are some tips for engaging city leaders or agencies?

leveraging city resources to support and sustain outreach and enrollment efforts

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