leveraging big data for payment risk management€¦ · big businesses (enterprise) medium-sized...

Payments for platform businesses.

Leveraging Big Data For Payment Risk ManagementJohn Canfield, VP Risk Management, WePay@JCRisk"

June 11, 2014© 2014, WePay Inc.QCon New York, 2014

New York 2014

Outline1. Payments opportunity for the bottoms-up economy"

2. Requirements"

3. Solution"a) Big data collection"

b) Decisioning using machine learning, rules, and expert staff"

c) Metrics and feedback

2© 2014, WePay Inc.QCon New York, 2014

3© 2014, WePay Inc.QCon New York, 2014

What is the “Bottom Up” Economy?

Big Businesses (Enterprise)

Medium-sized Businesses

Small Businesses

Bottom Up Economy

‣ According to IRS data, there are over 25 million businesses in the United States with less than 5 employees. "‣ They collectively take in over

$2 trillion annually - a tremendous opportunity for electronic payment conversion. "‣ Services (non-retail) is most of

the market: 22m businesses & $1.7 trillion in income.

Marketplaces

5© 2014, WePay Inc.QCon New York, 2014

Marketplace A

Buyers

Merchants (vertical 1)

Marketplace B

Buyers

Merchants (vertical 2)

Marketplaces bring buyers to merchants in a particular vertical.

The marketplace curates the merchants for quality, controls the buying experience, and facilitates payments

6© 2014, WePay Inc.QCon New York, 2014

$18 Billion

valuation$10 Billion

valuation

$300M

valuation

Crowdfunding sites

© 2014, WePay Inc.QCon New York, 2014

Crowd- funding

site

Donors

Fundraisers for • projects • pre-orders • personal • charity • equity - rule TBD

Crowdfunding sites are similar to marketplaces but instead of bringing buyers to sellers, they bring donors to fundraisers.

The crowdfunding site enables the fundraiser to market their campaign and accept payments

8© 2014, WePay Inc.QCon New York, 2014

Small Business Platforms

© 2014, WePay Inc.QCon New York, 2014

Buyers

Small business platforms offer online services to small businesses like marketing, invoicing, shopping cart, accounting and payments

Small Business

marketing

invoicing

payments

shopping cart

accounting

website builder

10© 2014, WePay Inc.QCon New York, 2014

Requirements

Traditional payments do not work for bottoms-up economy

12© 2014, WePay Inc.QCon New York, 2014

Long application form + day/weeks to approve + approval difficult for individuals

Poor conversion rate for micro-businesses and fundraisers

Payments requirements for bottoms-up economy

• Easy and fast merchant onboarding"• Underwrite individuals or micro-businesses with little or no traditional

business history"• Prevent collusion and takeover fraud

13© 2014, WePay Inc.QCon New York, 2014

Fraud threats are everywhere

Information Week Target Confirms Hackers Stole 40 Million Credit Cards

The New York Times Michaels Stores’ Breach Involved 3 Million

The New York Times Neiman Marcus Data Breach Worse Than First Said

   The  Register      Krebs:  Lexis-­‐Nexis,  D&B  and  Kroll  hacked

Entrepreneur, April 18 2014 Online Debit, Credit Fraud Will Soon Get Much Worse. Here's Why.

   CyberSource  Online  Fraud  Report      EsEmated  $3.5  Billion  Lost  to  Online  Fraud

Fraudsters want to monetize their stolen cards

Physical retailer

Back of a truck

Online retailer

Online Mktplace

Resell Drop ship 2-sided platform

Solution outline1. Lots of risk data from many sources"

a) What data"

b) How to collect"

c) What infrastructure"

2. Multi-level risk decisioning"a) Machine learning"

b) Rules"

c) Manual"

3. Metrics & feedback16© 2014, WePay Inc.QCon New York, 2014

Data

Data approach

• Predictive of loss / fraud

18© 2014, WePay Inc.QCon New York, 2014

data

• No silver bullet, so move towards big data

• More data is better if you have scalable data arch and decisioning

• Compliance

Know-Your-Customer (KYC) checks

19© 2014, WePay Inc.QCon New York, 2014

data

API

User

vendor

Typical vendors: • Experian • Equifax • Lexis Nexis • ID Analytics • IDology

Traditional business credit reports

20© 2014, WePay Inc.QCon New York, 2014

data

APIvendor

Typical vendors: • D&B • Experian • Equifax

Business Incorporation Docs

21© 2014, WePay Inc.QCon New York, 2014

data

User manualAPIvendor

Business social media

22© 2014, WePay Inc.QCon New York, 2014

data

manual

API

Editorial Reviews and Ratings

23© 2014, WePay Inc.QCon New York, 2014

data

manual

spider

Maps / Street View

24© 2014, WePay Inc.QCon New York, 2014

data

manual

API

Facebook profile

25© 2014, WePay Inc.QCon New York, 2014

data

manual

API

Google

26© 2014, WePay Inc.QCon New York, 2014

data

manual

API

Device ID

27© 2014, WePay Inc.QCon New York, 2014

data

Typical vendors: • ThreatMetrix • iovation • Experian / 41st Parameter

APIvendor

Control Verification

28© 2014, WePay Inc.QCon New York, 2014

data

+

APIvendor

Typical vendors: • Authentify • Telesign • Twilio

Transaction History

29© 2014, WePay Inc.QCon New York, 2014

data

DB

Data from Partners

30© 2014, WePay Inc.QCon New York, 2014

Marketplace

Buyers Merchant

WePay

Payments APIRisk API

data

Risk API Account Information

31© 2014, WePay Inc.QCon New York, 2014

data

Risk APIpartner

• person • email • business_name • address • phone • tax_id • website_uri • employment • industry_code • business_description • risk_score • comment • project • fundraising_event • fundraising_team • acquisition_channel

• partner_service • member_to_member_message • external_account • editorial_review • other_web_content • revenue • conversation • business_legal • business_report • other_document • device_info • control_verification • risk_review • risk_review_steps • transaction_details

Example Risk API data types

Risk API Transaction Information

32© 2014, WePay Inc.QCon New York, 2014

data

Risk APIpartner

How to effectively organize this data?

33© 2014, WePay Inc.QCon New York, 2014

data

301 duncan loop dr #04, Dunedin, FL 34698

3605 Alt 19 North Palm Harbor, FL 34683

1621 Central Ave Cheyenne, WY 82001

1330 Avenue of the Americas New York, NY 10019

AB Online Training, LLC

EIN: 46-099XXXX

Website: www.ABOnlineTraining.com

Carrie Christie Head of Bus Development

Data storage systems

34© 2014, WePay Inc.QCon New York, 2014

data

SQL databases: • MySQL • Oracle • …

No-SQL databases: • Document (MongoDB…) • Key-value (Redis…) • Graph (Neo4J…) • Column (Cassandra…)

Other: • Hadoop • …

Decisioning

What is Machine Learning?

36© 2014, WePay Inc.QCon New York, 2014

+

1) Supervised learning

Machine Learning Model

Training

2) Production use

decisioning

How does machine learning work?

37© 2014, WePay Inc.QCon New York, 2014

decisioning

Linear regression classifier

Support Vector Machine

38© 2014, WePay Inc.QCon New York, 2014

decisioning

Decision Trees

39© 2014, WePay Inc.QCon New York, 2014

IP dist < 80

Txn <= $250

Txn > $250

IP dist > 80

BL accts <= 0

BL accts > 0

ID3 Training algorithm Recurse and choose attribute that minimizes entropy:

Fraud

Fraud

No fraud

No fraud

decisioning

Neural Network models

40© 2014, WePay Inc.QCon New York, 2014

Gradient descent training

decisioning

Meta-algorithms: grid search, bagging, etc

41© 2014, WePay Inc.QCon New York, 2014

Decision Tree

You can do: Or you can do:

Decision Tree 1

Decision Tree 5

Decision Tree 4

Decision Tree 3

Decision Tree 2

SVM1 SVM 5 SVM 4 SVM 3SVM 2

Neural Network 1

Neural Network 5

Neural Network 4

Neural Network 3

Neural Network 2

Logistic Regression 1

Logistic Regression 5

Logistic Regression 4

Logistic Regression 3

Logistic Regression 2

decisioning

Rules Engine

42© 2014, WePay Inc.QCon New York, 2014

Rule 1 (Transaction threshold): If (signal.Group_30Day_txn_volume > account.tpv_review_threshold_t30d and fact.tpv_review_threshold_t30d > 0) then Refer_for_Review

Rule 2 (Model Score): If (model.fraud_score > 0.85) then Refer_for_Review

Rule 3 (Re-require KYC): If (signal.IDR <= 0) and (signal.MQR <= 0) and (signal.Group_30Day_txn_volume > 1000.00) and (signal.name_address_match = false) then Request_Address_Remedy

decisioning

Manual Review

43© 2014, WePay Inc.QCon New York, 2014

decisioning

Metrics & Feedback

Metrics & Feedback

45© 2014, WePay Inc.QCon New York, 2014

0"30$days$ 30"60$days$

60"90$days$

90"120$days$

120"150$days$

150"180$days$

Net$Loss$Matura,on$Curves$

2013"10$

2013"11$

2013"12$

2014"01$

2014"02$

2014"03$

0"100$

100"250$

250"500$

500"1000$

1000"2500$

2500"5000$

5000"10000$

>10000$

Net$Loss$by$Txn$Size$

Aug$13' Sep$13' Oct$13' Nov$13' Dec$13' Jan$14' Feb$14' Mar$14'

Net$Loss$Forecast$

21.0%&

33.9%&

35.6%&

6.2%&

1.5%&1.1%& 0.8%&

Virtual_Terminal&

Invoice_Payment&

API_Checkout&

Store_Cart&

DonaDon&

Ticket&

SubscripDon_Payment&

metrics

Summary1. Bottoms-up economy is growing and is the high-growth frontier for

electronic payments

46© 2014, WePay Inc.QCon New York, 2014

2. Big data needs to be pieced together bit by bit using flexible infrastructure

3. Machine learning, rules, and manual review when combined properly gives enables correct decisions on big data