leverage linkedin - ragan communications€¦ · members engage with posts in a number of ways 1...

Jill JonesSenior Communications Manager

LinkedIn

Leverage LinkedIn: Inside secrets of showcasing business

and personal brands

Dana GravesVP of Social Media

Citi

Connect the world’s professionals to make them

more productive and successful

LinkedIn’s mission

Members

433MMembers per second

>2 NewMonthly unique visitors

106M

Growing global network

STAY CONNECTED

& INFORMED

Delivering value for members

ADVANCE MY CAREER WORK SMARTER

Building your Brand for

you and your executives

Staying Connected

on LinkedIn

Telling Your

Company’s Story

Building Your BrandProfile Optimization

Beginner Profile

Add a

professional photo

1

More views with a profile

photo than without

14x

Write an attention-

grabbing headline

2

Explain what it is you do

Show your passion and value

Draft a

compelling summary

3

Focus on career accomplishments and

aspirations

Recommend 40 words or more

Include keywords – not buzzwords

Detail your past

work experience

4

More profile views than

those without

12x

5

Add examples of your work

in photos, presentations &

videos

Give a dynamic, visually appealing

representation of your professional story

Add skills and get endorsed

for them

6

Include a mix of high level

and niche skills

Include Volunteer

Experience & Causes

7

More profile views than

those without

6x

Connections

Unique 1st

degree connections

636,375

Members

Current

members

5,305

Employees

Monthly viewers

of employees profiles

30,917

Helping you grow and engage your network

Sharing updates vs. publishing posts

Share links, articles,

images, quotes or anything

else your followers might be

interested in

Deeply explore topics that

matter to you, then watch

the comments to see your

impact

UPDATES PUBLISHING

Include links to content

Or upload a photo

Publishing on LinkedIn

Becomes part

of your profile

Gets shared

with your network

Reaches the largest

group of professionals

ever assembled

Getting started is easy…

1.Log into LinkedIn: www.linkedin.com

2.Click “Publish a post” at the top of your homepage

Be known for

what you know

Strengthen your reputation and

grow your reach

Tips for publishing long form posts

Remember your audience,

who you want to reach

Add images that stand out

Be authentic, write about

what you know

Create a catchy headline

Members engage with posts in a number of ways

1 Posts are shared with connections and followers in their feed

2 People can like, comment, share– so more people see it

3 Members can follow you in order to see more posts

4 Posts become part of your permanent profile

Telling Your Company’s Story

Professionals who have opted-in to a relationship with your company

Company Page & Followers

The updates that get the most action

Fun facts

and quotes

Employment branding

and career opportunities

Tips and

best practices

Company branding: inside

looks and interviews

Leveraging your employees

What’s Trending: Share Company News

Encourage

employees to

get on LinkedIn

Engage with

Company Page

content & posts

Amplify employee

posts through

Company Page &

externally

Post status

updates and long

form posts

Encouraging executive & employee engagement

is the secret sauce to increasing reach

Humanize your brand with

senior execs and thought leaders

Amplify great stories told by your employees

Citi on LinkedIn

One Global

Company

Page

Launched in

2011

Reached 1

Million

Followers in

April 2016

Highly

engaged,

professional

audience

Define

Setting Up For Success

Brainstorm

Track, Learn,

Refine

Audience

Corporate

News

Career Enhancement

Thought Leadership

Finding a Content Balance

Creating Compelling Content

1. Attention Grabbing Headline

2. Appealing Visuals

3. Authentic to Your Brand

Driving Engagement

Refine and amplify who is exposed to

your content to drive follower growth,

reach, engagements and conversions.

Employees as Content Ambassadors

Building Influence