leverage content marketing and social media to engage more customers

Leverage Content Marketing and Social Media to Engage More Customers

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Go EPICwith Content

@JoePulizzi

Content Marketing InstituteCMI teaches marketers how to effectively own their media channels to attract and retain customers.

@JoePulizzi

http://bitly.com/cm-research

@JoePulizzi

Just 42% believe their content marketing is effective

@JoePulizzi

http://bitly.com/cm-research

@JoePulizzi

Find Your Why

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@JoePulizzi

8

@JoePulizzi

Enabling Women to Have More Quality Time with

Their Families

9

@JoePulizzi

10

@JoePulizzi

Help Engineers Answer the Most Challenging

Industrial Solder Questions

11

@JoePulizzi

Search Engine Optimization

LeadGeneration

Social Media

INDIUM CONTENT

12

@JoePulizzi

Create a Content Marketing Mission

#2

13

@JoePulizzi

Why?

14

@JoePulizzi

Why?Welcome to Inc.com, the place where entrepreneurs and business owners can find useful information, advice, insights, resources and inspiration for running and growing their businesses.  

15

@JoePulizzi

Why?Welcome to Inc.com, the place where entrepreneurs and business owners can find useful information, advice, insights, resources and inspiration for running and growing their businesses.  

1. Core Target Audience2. What Will Be Delivered3. The Outcome for the

Audience16

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Building Audience with Influencers

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The Social Media4-1-1 Plan

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@JoePulizzi

19

@JoePulizzi

4 - 1 - 1

Sales

Content Marketing

InfluencerSharing

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22

@JoePulizzi

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@JoePulizzi

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@JoePulizzi

Joe Pulizzijoe@contentinstitute.com • @JoePulizzi on Twitter

THANK YOU

27,000 Subscribers

11,700 Subscribers

34,700 Fans

9,100 Subscribers

3,900 Subscribers

We had no money, so we used social media!

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Direct Marketing On Instagram

@mrjasonmiles

So can you do “real” marketing on Instagram?

150 Million Monthly

Active Users (Instagram)

@mrjasonmiles Copyright 2013, Jason Miles

Of Course Everyone Starts With Zero Followers…

Profile Name: Libertyjaneclothing

(www.instagram.com/libertyjaneclothing)

Start Date: September 17th, 2012

Current Followers: 3,900

Number of posts: 178

`

Selling Elements -On Instagram

#8 – Profile Name

#9 – Account

Description

#7 – Profile Picture

#10 – Account URL

#1 - Product Name

#2 – Brand/Logo

#3 – Product Image

#4 – On-Image Description

#5 – Comments & Responses To

Comments

#6 – The Post Description & Hashtags

Copyright 2013, Jason Miles

Instagram has two types of content…

1. Images 2. Videos

Instagram has two viewing methods…

1. App (Iphone & Android) 2. Web-version

10 Monetization Strategies Working On Instagram

Today

#1. Classic Display Ads

#1. Classic Display Ads

#2. Giveaways

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#2. Giveaways

@mrjasonmilesCopyright 2013, Jason Miles

#3. Special Offers

@mrjasonmilesCopyright 2013, Jason Miles

#3. Special Offers

#4. Contests

#4. Contests

#5. Advertise Info Products / capture email

addresses

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#5. Advertise Info Products / capture email

addresses

#6. Two-Step Lead Generation

#6. Two-Step Lead Generation

@mrjasonmilesCopyright 2013, Jason Miles

#7. Visual Product Launch

@mrjasonmilesCopyright 2013, Jason Miles

#7. Visual Product Launch

#8. Photo walks to meet new prospects

#8. Photo walks to meet new prospects

#9. Leverage Hashtags in the selling process

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#9. Leverage Hashtags in the selling process

Join the conversation with @mhbusiness @JoePulizzi @MrJasonMilesUse #worksmarter

#10. Turn your images into products

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#10. Turn your images into products

Grab your bonus ebook @

www.instagrampower.com

Follow me on Instagram and Twitter @mrjasonmiles

Questions?

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