let's talk social media - public relations society of america (prsa) knoxville chapter

Let’s Talk Social Media

March 17, 2011

Gavin BakerDirector of Digital Media

gbaker@moxleycarmichael.com@gavinbaker

Hi, I’m Gavin.

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“Social media is an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, videos and audio.” - wikipedia

How many...?

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Time spent on social networking sites increased 277% in 2009. - Nielsen

Web users spend 6 hours a month with social media. - Nielsen

18% of all new content found online, is found through social media. - Nielsen

Why should you care?

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Why should you care?

Web users are 51% more likely to buy from your brand if they follow you on Facebook.And are 60% more likely to recommend your brand. - eMarketer

70% of Internet users reported “trusting” consumer opinions posted in social media. - Nielsen86% of companies of the Fortune 100 use social media. - Burson-Marsteller

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Best PracticesToolsFuture

Be authentic

Be responsive

Be human

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Best Practices

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Apps

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App stores

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1970s

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1990s

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Today

Integration

RelationshipsConversations vs WavesBrand

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Future

Relationships

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People create, share &discover

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News is as important as ever. How we get the news—or how the news gets to us—is changing in unpredictable ways.

- L. Gordon Crovitz, WSJ

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“If you dislike change, you’re going to dislike irrelevance even

more” Eric K. Shinseki, Secretary of Veterans Affairs

Questions?Gavin BakerMoxley Carmichaelgbaker@moxleycarmichael.com865 226 9472@gavinbakerhttp://moxcar.com/newstreakhttp://gbake.com

Gavin BakerMoxley Carmichaelgbaker@moxleycarmichael.com865 226 9472@gavinbakerhttp://moxcar.com/newstreakhttp://gbake.com

Contact

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http://blog.nielsen.com/nielsenwire/press/nielsen-fact-sheet-2010.pdfhttp://www.emarketer.com/Article.aspx?R=1007568http://blog.nielsen.com/nielsenwire/global/global-audience-spends-two-hours-more-a-month-on-social-networks-than-last-year/http://blog.nielsen.com/nielsenwire/online_mobile/social-media-the-next-great-gateway-for-content-discovery/http://blog.nielsen.com/nielsenwire/consumer/global-advertising-consumers-trust-real-friends-and-virtual-strangers-the-most/http://www.burson-marsteller.com/Innovation_and_insights/blogs_and_podcasts/BM_Blog/Documents/Burson-Marsteller%202010%20Global%20Social%20Media%20Check-up%20white%20paper.pdfhttp://www.socialmediaexplorer.com/2010/10/12/how-to-fight-the-social-media-stigma/http://blog.affiliatetip.com/archives/comcast-is-making-great-use-of-twitter/http://www.flickr.com/photos/21008647@N02/3429471329/sizes/z/

References