lets create awesome social experiences
Post on 16-Jul-2015
203 Views
Preview:
TRANSCRIPT
Let’s Create Awesome Social
Experiences for Brands…
With the Best of the Open Web
Approach to Building Social Experiences
I. BUILD – Create your Core App / Site Experience
II. SOCIALIZE – Add Social Design & Social Features
III. DISTRIBUTE – Leverage News Feed, Timeline, App Center & All 5 Platforms (Pages, Canvas, Mobile Web, Android & iOS)
IV. PROMOTE – Stamp Ads, Sponsored Stories, Mobile App Install Ads
V. ANALYZE – In-App Data, App Insights, Page Insights & Ad Data
VI. MAINTAIN, INTEGRATE & REBUILD – Maintain Apps, Integrate with Owned Media & Reuse Apps
BUILD
What Drives A Great Social Branded
Experience?
A WOW Visual Experience
AND / OR
A Unique Story
AND / OR
A Platform for Users to Create Meaningful Stories
A Framework that Drives Engagement & Sharing
Emphasize on the Story
Use Visually Rich Designs &
Animation
Add Social Design
Add Social Features
A Unique Story or Concept -The Tunnel of Dark Fantasy (Pro-Active Idea)
A Platform For Users To Create Meaningful Stories –Pediasure Vegetable Art Project
Pediasure Vegetable Art Project
SOCIALIZE
A Framework That Drives Engagement & Sharing
Google+ Interactive Post (Coming Soon)
DISTRIBUTE
Pack for Prizes- Survey + ContestA Case Study
Concept This interactive Survey was conducted
for Thomas cook who wanted to
know their user’s holiday preferences.
We powered a visually rich quiz
contest with dedicated Facebook +
Desktop versions.
Key HighlightsAttractive User Interface, Open graph
action sharing, advanced level
database with in depth survey
analysis & Opt-in email subscription
options.
See a video demo
See it in action
Mobile Optimized version
Visualizing the Open Graph Referrals
FURTHER READING & SAMPLES
Facebook Policy Explanations -https://developers.facebook.com/docs/guides/policy/examples_and_explanations/
Facebook Permissions & Accessible Data -http://developers.facebook.com/docs/reference/login/#permissions
Open Graph - https://developers.facebook.com/docs/opengraph/
Social Plugins - https://developers.facebook.com/docs/plugins/
App Center - https://developers.facebook.com/docs/appcenter/
FREE SAMPLES - https://developers.facebook.com/samples/
PROMOTE
Stamp Ads
Sponsored Stories
Mobile App Install Ads
Page Posts with Canvas Link (apps.facebook.com/xyz)
ANALYZE
MAINTAIN, INTEGRATE & REBUILD
Maintain Apps
Integrate with Owned Media
Reuse Apps
Build Engines of Successful Apps
Key Metrics
Contest Participation:
Total Visitors: 33,776
Total Participants: 32, 509 (96.2% Conversion)
Mobile Participants: 45%
Reach, Referral & Sharing:
Total Invites: 54,778 (1.68 Invites / User)
Total Shares: 10,294 (1 in 3 Users Shared a Post)
Total Reach (Impressions): 477,740 (15 Friends per Post)
Open Graph Referral Rate: 30%
“
”
THANK YOU
KARAN SINGH BIR
top related