lethal generosity - shel israel - webranking 2015

EUROPEAN SEMINAR

ON DIGITAL CORPORATE COMMUNICATIONS

@shelisrael

SHEL ISRAELWriter and thought leader on technology’s

impact on business and life.

“Lethal Generosity: Contextual Technology & the

Competitive Edge. Being generous to customers is

lethal to competitors and this has ramifications for

corporate communications”

Lundquist Digital Seminar

LETHAL GENEROSITY

Treat all stakeholders with

extreme kindness. It kills

competitors.

Lose to Gain

WIKI GENEROSITY

MOLSON CHALLENGE

MILLENNIALS

CONVERGENCE

MILLENNIAL CUSTOMERS

50 years

Public shapes brand

Always, always on

MILLENNIAL EMPLOYEES

• ‘Trust me 1st’

• Facebook challenge

• Culture change

• Flatter organizations

CONTEXTUAL

COMPETITORS

WHAT’S TO SHARE? Software > bricks

Experience > brand

Power > buyer

Cause Marketing

WHAT’S A

BRAND TO DO?

JOIN, DON’T BEAT

SMASHING SILOS

BLURRING LINES

OF

COMMUNICATIONS

GENEROUSLY LETHAL

Game before the Game

THAI INSURANCE

CHATTY BILLBOARDS

SENSORS & STORIES

Conversation Changer

NICHE COMMUNITIES

PINPOINTS

& HUMANS

PINPOINT MARKETING

Technology-enhanced experiences

based on context of customer ‘who,

where & what.’

HUMAN V. MACHINE

HUMAN FACES

TAKEAWAYS

• Generosity raises profits & reduces costs

• Converging millennials & tech shift power

• Tech can scales personalization

• Human-centric strategies win

Shel IsraelAuthor. Speaker. Nice Guy.

http://shelisrael.com

14TH WEBRANKING AWARDS

#webranking

EUROPEAN SEMINAR

ON DIGITAL CORPORATE COMMUNICATIONS

in collaboration with

&