lessons from the leaf - american food innovate summit 2021...new stevia leaf varieties with more of...

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Lessons from the LeafFood Innovate 2018

March 2018

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• Global obesity crisis • Sugar tax (passed/proposed)• Activist advocacy groups

• Good for me• Good for others• Good for the planet

proposed new labelhighlighting

calories and added sugars

• Sugar• Artificial Sweeteners

Highly dynamic times in the food and beverage industry

RISING PUBLICHEALTH CONCERNS

CONSUMERS REDEFINEHEALTH & WELL BEING

SWEETUNDER FIRE

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Lowest Carbon Footprint Lowest Water Footprint Lowest Land Footprint

12-82% 88% 1/5Less carbon than other natural sweeteners. Less water than other natural sweeteners. Size of Delaware = Amount of stevia

needed to replace 20% of today’s sugar

consumption.

2015 Carbon Study

KgCo2-e/kg SE*

Comparative Carbon Footprints

2015 Carbon Study

Liters/Kg SE*

Comparative Water Footprints

At least Uses

the land of

sugar cane

12% 48% 82%WATER

SUSTAINABILITY:

Impact of PureCircle Stevia vs Sugar

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Sweet in so many ways

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It’s been quite a journey

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2001

• PureCircle (www.purecircle.com) was established in 2001 dedicated to the production and marketing of high purity stevia ingredients

2004

• Reb A shown to major F&B companies

• First commercial contract secured

2007

• PureCircle Limited (“PCL”) incorporated as a new global public company

2008

• Expansion of direct CPG contracts +250 customer, now including – nearly all of the major Global Key Accounts

• Start of Major Regulatory clearances:– June: JECFA / August: Switzerland / October: ANZ / December: FDA GRAS

2009 – Today

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3,700

1,464

1,452

1,339

1,066

1,039

960

884

674

603

Snacks

Other Beverages

Juice Drinks

Dairy

Sweeteners & Sugar

RTDs

Carbonated Soft Drinks

Bakery

Sugar & Gum…

Hot Beverages

Global new product launches with stevia Top 10 global category by number of product launches

70% of

launches

occurred in

the past 4

years

MEA +71% +17%

LTAM +50% +22%

NTAM +29% -2%

Europe +25% +14%

APAC +23% +9%

5 yr CAGR 1yr

2 year CAGR

2%

8%

20%

15%

5%

6%

22%

15%

33%

11%

'09 '10 '11 '12 '13 '14 '15 '16 '17

311479

623

1,005

1,883

2,504

2,842

3,193

3,526

Total +29% +10%

33%

POSITIVE MARKET RESPONSE

Growth in number of launches driven by NTAM, LTAM, and Europe, while key beverage categories represent the fastest growing categories.

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Early stevia products

DELAYED ONSET

BIT

TER

INTENSELINGER

REB A

had taste challenges

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The stevia leaf has more to offer than just Reb A

40+Steviol

Glycosidesin the leaf

EACH WITH UNIQUE

ATTRIBUTES

TASTE SYNERGIES

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Vertically integrated supply chain all the way back to the farm gave us insight from multiple perspectives.

PLANT BREEDING& AGRONOMY

PROGRAM

HARVESTING APPLICATIONEXTRACTION & PURIFICATION

CONSUMER PRODUCTS

Our Supply ChainFarm to Consumer

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PURECIRCLE STEVIA AGRONOMY PROGRAM

Stevia Expertise

From Seed to Leaf

The science of naturally developing

new stevia leaf varieties with more of

the best tasting steviol glycosides.

Sustainable Expansion for

Commercial Viability

Growing and scaling the best

stevia varieties to support food

and beverage needs.

RESEARCH &

DEVELOPMENTSCALING NATURALLY FARMERS

Our PureCircle Stevia Agronomy Program

was created to cultivate and grow the best

tasting stevia at global scale

Our Commitments

Livelihood + Community

Enhancement

The commitment to grow

high-quality stevia leaf while

contributing positively to the

farming communities.

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PureCircle Bees

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Granny Smith Apple Honey Crisp Apple

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• Rich in extracts with more sugar-like in taste.

Fuller sweetness without linger and aftertaste

• Less processed vs. other plant based sweeteners

• Easier to work with for food and beverage industry

STARLEAFTM:

WHAT IT MEANS FOR TASTE

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Scaling Up Starleaf Stevia

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Growing Around the World

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PURECIRCLCE 2020 PLANS: TENS OF THOUSANDS OF HECTARES AROUND THE WORLD

YIELDING THOUSANDS OF METRIC TONS OF STARLEAF STEVIA

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OUR COMMITMENT TO STEVIA

FARMING COMMUNITIES

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“Taste is king”-- ??

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This is a journey, and it takes a lot of patience and iteration

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“I have not failed. I've just found 10,000 ways that won't work." – Thomas A. Edison

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Courage and commitment to change and adapt…together

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"It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one

that is most adaptable to change. " – Charles Darwin

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Thank you

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