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‘Million Dollar Freelancing’ Resources

Here are the resources mentioned in the ‘Million Dollar Freelancing course, plus some other links you may find helpful.

Table of Contents

Lesson 1: The Secret to a Million-Dollar Freelance Income

Lesson 2: Direct-Response Copywriting Revealed

Lesson 3: How it Works

Lesson 4: The Art of Persuasion

Lesson 5: Sales Funnel Strategies

Lesson 6: Secrets of Success

Lesson 7: How to Find High-Paying Gigs

Lesson 8: Negotiating Your 7-Figure Paycheck

Lesson 9: Discussing Direct-Response Marketing

Lesson 10: Direct-Response Principles

Lesson 11: Creating Your Offer

Lesson 12: Understanding Sales Funnels

Lesson 13: Winning Headlines

Lesson 14: Writing Bullets & Fascinations

Lesson 15: Media Buying Masterclass

Lesson 16: Increasing the Order Value

Lesson 17: The Fortune is in the Follow Up

Lesson 18: Pro Tips

Lesson 1: The Secret to a Million-Dollar Freelance Income

Does a million-dollar income sound too good to be true? It’s not if you know where the real money is.

● The 7-Figure Copywriting Handbook ● Turning an article into a 7-figure income ● The 7-figure blogger ● $170 million in 3 years! ● Ray Edwards ● Donnie Bryant ● Nicholas Kusmich ● Carline Anglade-Cole

Lesson 2: Direct-Response Copywriting Revealed

Direct-response copywriting offers one of the surest ways for regular folks to earn a high income. Get good at this, and you are set for life.

● What is direct-response copywriting? ● Direct-response copywriting secrets ● The copywriters who make the most money

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Lesson 3: How it Works

Direct-response copywriting has evolved over the years, but it’s now bigger and more profitable than ever. Find out how it works and profit.

● Dan Kennedy ● What is split testing? ● How to beat controls

Lesson 4: The Art of Persuasion

If you know how to persuade people to see your point of view, you are sitting on a goldmine. The science of persuasion is a very valuable skill to learn.

● Ethos, pathos and logos ● Influence: The Psychology of Persuasion ● How to persuade someone

Lesson 5: Sales Funnel Strategies

Direct-response copywriting is all about creating sales funnels that work. When you understand funnels, you are on your way to writing riches.

● What is a sales funnel? ● Strategies for cross-selling and upselling ● Smart ways to increase average order value

Lesson 6: Secrets of Success

What sets the top-earning writers apart from the rest? It’s the tricks of the trade they have learned along the way, giving them an edge over everyone else.

● Use the power of story to sell more ● One-sentence persuasion ● The 16-word sales letter ●

Lesson 7: How to Find High-Paying Gigs

To become a seven-figure earner, you need to get good at finding gigs. There are always people looking for top writers, so get good at finding them.

● ‘Cult of Copy’ job board ● ClickBank ● OfferVault ● PowerAdSpy ● Adplexity

Lesson 8: Negotiating Your 7-Figure Paycheck

To make top dollar, you need to get good at negotiating the deal. Learn the art of negotiation, and you can add $$$$ to your paychecks.

● ClickBank joint venture contracts ● Negotiating tips for copywriters ● Freelance writers: get paid what you're worth

Lesson 9: Discussing Direct-Response Marketing

Direct response marketing is a huge industry with enormous potential for freelancers. Here we discuss what this opportunity is all about, and why you should take a serious interest in taking this further.

● The history of direct marketing ● What is Return on Ad Spend (ROAS)? ● Brand advertising versus Direct Response

Lesson 10: Direct-Response Principles

When you understand the basic principles of direct-response marketing, you can put yourself on the fast track to success. Get to know the fundamentals, and you will never go wrong.

● Customer Lifetime Value vs Average Order Value ● The Five Levels of Awareness ● Join the conversation in the prospect’s head

Lesson 11: Creating Your Offer

Success in this lucrative world starts with creating an appealing offer. Get this right, and you can jump start your sales. Get it wrong, and you are doomed to failure.

● The copywriter’s guide to research ● How to create a Unique Selling Proposition ● Ethos, Pathos and Logos

Lesson 12: Understanding Sales Funnels

They say you are just one good sales funnel away from being a multi-millionaire - and that is absolutely true. Take a deep dive into the mechanics of sales funnels, and this will pay you dividends forever.

● How to create Video Sales Letters that convert ● How to create a webinar that sells like crazy ● Secrets to creating great landing pages

Lesson 13: Winning Headlines

A strong headline is a key component in attracting interest and making sales. Lean the craft of building powerful headlines and you will be well ahead of the pack.

● How to write magnetic headlines ● Using the ‘curiosity gap’ in headlines ● How to write a big-promise headlines

Examples of Winning Headlines

Here are some examples of top-performing headlines that really got results, starting with the classics, all the way through to today’s best sellers.

1. Do You Make These Mistakes in English? Written by Max Sackheim, this is one of the most effective headlines in advertising history. It ran for decades, and no-one was able to beat this control.

2. They Laughed When I Sat Down at the Piano: quite possibly the most swiped advertisement ever, this historic masterpiece by John Caples is famous for a reason. Written almost a century ago, the ad became the premier example of how to sell people by tapping into their emotional desires, specifically through storytelling.

3. The One-Legged Golfer: An in-your-face ad from John Carlton that made a return on ad spend of 6:1. This ad combines curiosity with big promises that appeal directly to the target market.

4. A Tale of Two Men: Reputed it to be the most successful ad of all time, this ad borrowed a tried and tested story theme, but took it to new heights. This ad ran for many years and is said to have generated $2 billion in sales...but the copywriter only earned a modest flat fee :(

5. Lepitox: This has been one of the top sellers on ClickBank for some time. The headline combines curiosity with big promises to hook people into watching the video sales letter.

6. Perpetual Income: an offer that made a killing on ClickBank, based around a ‘new mechanism’ hook. You have to continue to find out what the ‘secret Netflix algorithm’ is, and how you can benefit from it, too.

7. His Secret Obsession: Another offer that crushed it on ClickBank - with no headline! But the first frame of the video sales letter acts as the headline, and draws you into the story.

8. Numerologist.com: A revamp by a top copywriter turned this offer into a blockbuster bestseller that has been topping the ClickBank charts for years. This one taps into people’s secret thoughts that there must be ‘something more’ in life beyond what we can see.

Lesson 14: Writing Bullets & Fascinations

A bullet point can’t be that important, right? It sure is! Discover how power bullets - also known as fascinations - are key to maximizing your sales and profits.

● How to write bullet points that sell ● How to write the perfect bullet point ● Formulas for fascination bullets

Great Bullets & Fascinations

Here’s how to create great bullets and fascinations that will power up your direct-response performance.

Lesson 15: Media Buying Masterclass

Success in direct-response marketing is all about buying access to an audience, then converting those people into customers. Here we discuss your options for media buying and getting traffic to your offer.

● How to advertise on Facebook ● The ultimate guide to native advertising ● Big list of top ad networks

Lesson 16: Increasing the Order Value

Why make ten dollars when you can make a hundred...or a thousand? Discover how to increase the value of each sale you make to ramp up your profits.

● Ways to increase average order value ● Upsells, downsells and cross-sells ● The ultimate guide to A/B testing

Lesson 17: The Fortune is in the Follow Up

If you are not following up effectively, then you are leaving a lot of money on the table. There are many very effective ways to stay in touch with your prospects and convert them into customers.

● Email marketing made simple ● Step-by-step to remarketing ● What are push notifications?

Lesson 18: Pro Tips

The small things can really make a big difference, and that’s true in direct-response marketing as in any aspect of life. Get the lowdown on how you can fine tune your marketing to maximize your success.

● Tested Advertising Methods ● Copywriter’s swipe file ● The best ad spy tools