lesson 1 - media institutions
Post on 18-Dec-2014
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Media InstitutionsLesson 1
Lesson Goals
Know the definitions of the main industry terms
Understand the structure of a chosen media institution
Be able to identify key aspects of a media institution
LO1 – Understand media products and the institutions that create them.
P1
Investigate a media institution of your choice to find out about:• Ownership• Operating Model• Products• Market Position• Competitors
DefinitionsUnderstand structure of institutionBe able to identify key aspects
OwnershipWho has overall control? Competitors
Who is the biggest threat?
Operating ModelWhat do they do to achieve their aims?
ProductsWhat do they make?
Market PositionIs the company doing well or struggling?
Definitions
#ownership #model#competitor
OwnershipWho has overall control?
Independent company, public service, multinational,cross media, conglomerate, multimedia companies.
Operating ModelWhat do they do to achieve their aims?
How different parts of the institution interact to the needs of the products they produce.
CompetitorsWho is the biggest threat?
Direct competitors to the company, what aboutadvantages/disadvantages over competition?
Understand structure of institutionBe able to identify key aspects
Definitions
#ownership #model#competitor
Fiction, non-fiction, magazines, newspapers, comics, documentaries, children’s programmes, dramas, news, comedies, entertainment, radio, film, animation, adverts.
Are they a market leader or a more specialist media institution?
ProductsWhat do they make?
Market PositionIs the company doing well or struggling?
Understand structure of institutionBe able to identify key aspects
Case Study
Hartlepool Mail is owned by Johnston Press, a media company operating in England, Scotland and Ireland. They have a portfolio of morning and evening newspapers, Sunday newspapers, weekly newspapers, free sheets and a variety of magazines.
Ownership – Johnston Press, based in Edinburgh with flagship titles including Yorkshire Post and The Scotsman.
Products – Mainly print based including newspapers and magazines but recently ventured into online media and mobile applications.
Understand structure of institutionBe able to identify key aspects
#ownership #model#competitor
Case Study
Operating Model – Editorial department will ensure the content of the paper is appropriate. Others include advertisement, market research, sales and distribution.
Market Position – Johnston Press are the 2nd largest local newspaper publisher in the UK. Hartlepool Mail is on par with similar publications, however, it’s web presence show significant growth.
Competition – Local newspapers including Evening Gazette & Northern Echo however no other six nightly evening newspaper to make a direct comparison.
Understand structure of institutionBe able to identify key aspects
#ownership #model#competitor
Your TaskUnderstand structure of institutionBe able to identify key aspects
#ownership #model#competitor
Review an independent or small scale media company.
Give a brief overview of the company and explain: Ownership Operating Model Products Market Position Competitors
Back up your research with some key facts and acknowledge your sources throughout.
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