leslie fox career services consultant college of engineering
Post on 25-Dec-2015
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The American Marketing Association (AMA) defines a brand as a "name, term, sign, symbol or design, or a combination of them” intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers.
Branding is not about getting your target market to choose you over the competition, but it is about getting your prospects to see you as the only one that provides a solution to their problem.
Employers choose “you” based on:Appearance/Body Language Introduction – Your “Commercial”Resume/Cover Letter InterviewsReferences/RecommendationsAnd ultimately… - Your “unique” selling points and how you and your skills match the needs of the company – Why you are the best and only “fit” for them
Take a moment and write down your top 3 selling points (unique/strong skills)
Examples? How about these?
Co-Op/InternshipHigh GPA – 3.25 or higherCampus/Community Organization LeaderAthleteFluency in 2nd LanguageSpecialization/Concentration AreaHonors/AwardsGraduate Degree
Start Early
Make yourself known to faculty In class In student groups
Network Informational InterviewsMentorsProfessional/Student Associations
Work with Career Services and the Office of Professional Practice HIRE-A-VOL E-mails Make appointments
Attend events and network – ask questions Job Fairs Workshops/Presentations Information Sessions Student Group Presentations EF 301
Get ExperienceCo-Op/InternSummer JobStudent ProjectsStudent Group Opportunities
Engineering related Leadership Community involvement
Learn what the company wants (research, job descriptions, websites, employees) and tell them why you’ve got it! Key Skills – Technical or Soft Skills
GPA – Honors Leadership Teamwork Communication Looking for challenges Problem solver Team player
THEN SHOW THEM WITH EXAMPLES FROM YOUR “BRAND”!
Research Careers and Majors
“What Can I Do With This Major?”
Career Assessments
Exploring Majors and Careers
First Year Studies
Career Counselor Appointments
Career Resource Center
Website – http://career.utk.edu
Workshops/Events Part-Time
employment listings
Disability Careers Office
Mock/Perfect Interviews
Peer Mentors Resume Critiques
Walk In Hours (Mon-Thurs, 3 – 5 pm)
Overnight - Mailbox HIRE-A-VOL EF 301 Personalized
Appointments Resume/Cover Letter Interviews Salaries And more
Average Starting Salary – BSCE - $59,576CS - $60,416EE - $56,910 - National
Association of Colleges and Employers (NACE) Summer 2008 Salary Survey
According to the US Department of Labor, Bureau of Labor Statistics, median annual earnings of computer and information scientists were $93,950 in the most recent data.
According the U.S. Department of Labor, Bureau of Labor Statistics, the median income for computer engineers is $88,470.
According the U.S. Department of Labor, Bureau of Labor Statistics, the median income for electrical engineers is $75,930.
- The Sloan Career
Cornerstone Center http://www.careercornerstone.org/
Fall & Spring Job Fairs Fall Job Fair – Sept
16th, Thompson-Boling, 10 am – 3 pm
On-Campus Recruiting Information Sessions Summer Job & Intern
Fair Career Workshops Career Cookout – Sept
3rd, Dunford Hall,11 am-2 pm
Kick Off To Career Success for Engineers – Sept 4th – all day events
Graduate School for Engineers – Sept 30th, UC Auditorium, 6 – 7:30 pm
Engineering Major and Student Information Fair – Oct 7th, Estabrook, 8 am – 5 pm
Dining Etiquette Event for Engineers – Jan 2009
Start Early Freshman/Sophomore Resume ready by Sept 1st of Senior year
Use Resources Faculty Career Services Mentors/Network
Know Yourself – Unique Skills Flaunt it if you’ve got it!
Know the company/job You are their “shining star!”
Practice Success stories Use resources
It’s all about YOU!
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