lepp | design - cmid presentation phase 2
Post on 05-Jul-2015
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CONCEPTUAL DESIGNCMiD phase 2
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INTRODUCTIONWhat to expect
We present our:•what we did before•concepts•stakeholder•persona•interaction vision•experience targets•conceptual solution•scenario•timeline of the event•promise
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INTRODUCTIONWhat we did before
•Toomanyoptions,targetgroupstoobig•Deviantchoiceofinterestingarea
Wechose:•Leeuwenstein,shoppingcenter•Problem:fewercustomers+inconvenienceinthearea
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CONCEPTSBrainstorm
•BavariaCityRally•SpoorzoneDelftGuerillaAttack•Zeppelin-contest•Designamemoryofthehistory&future
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STAKEHOLDERSWorkshop conceptual design
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STAKEHOLDERSWorkshop conceptual design
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STAKEHOLDERSActors map
Leeuwenstein
shopkeepers of
Suppliers
Traffic wardens
ConstructionSpoorzone
Personnel
Habitants of DelftzichtParents Children
RegularCustomersSometimes Never
StudentsCar driversTrain passengers
AthletesBoats
Passers
Labours
passer could be/ become a customer
use of the same area
goods & advise goods & advise
moneylabour
nuisanceconsultation
nuisanceconsultation
tra�c controltra�c control
goodsadvisemoney
consultation
moneygoods
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PERSONAPrimary user group
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INTERACTION VISIONInteraction between user and product
•CompetitiveEvokecreativityandactiveness,challengetocompeteandconnectwithotherusers
•PlayfulHavingfunandenjoythegame,maybebeingcreative.Exciting
•ConnectionFeelingandexpressingtheconnectionwiththeirsocialenvironment.Interactionisinvitingandsatisfying
•ExplorationDrivenbycuriosity,excitementandinterest.Rewardedbynewadventures
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USER EXPERIENCE TARGETSPrimary user group
Families, parents in the age of 25 to 45 and children in the age of 5 to 14
The CMiD solution challenges the children, it stimulates to discover the
area around Leeuwenstein and the SpoorZone. It creates a feeling of desire to visit the
area together with the whole family. The parents are motivated by the children to join the competition and to discover the area themselves.
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USER EXPERIENCE TARGETSSecondary user groups
Regular visitors of LeeuwensteinThe CMiD solution makes every visit a rewarding, comforting and clear experience. With every visit this feeling renews, challenging to visit again.
Inhabitants of DelftzichtThe CMiD solution creates a feeling of comfort, parents and children feel safe outside and the entire area radiates tranquillity.
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URBAN RUBBEROur solution & visual style
Prototype
Modern, distinctive, fastLogo, headers & titles
Gill sans MT
Trustworthy, classic, pragmaticPlain text
racing at leeuwenstein delft
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URBAN RUBBERScenario
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URBAN RUBBERTouchpoint matrix
PRINTED MEDIA
TV/RADIO
WEBSITE
APP
SOCIAL MEDIA
PHYSICAL AREA
ATTRACT
INTEREST
DESIRE
PLAY
SHARE
AWARENESS
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URBAN RUBBERTimeline
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URBAN RUBBERKeeping our promise
“once the CMiD solution is there, more potential customers will come to the area of Leeuwenstein, resulting in the same amount of customers as before the start of the construction works”
• InthegamekidslearnaboutthecurrentandfuturesituationofLeeuwensteinandSpoorzone
•Kidscompetewitheachother,theylookforwardtotheeventtogether
• Familiesgototheeventasateam,itisnotonlythekids•Kidsstimulatetheirparentstohelpearningextracredits,whichtheyneedtovisitLeeuwensteinfor
•Attheeventbothparentsandchildrencanrace,theeventisheldatLeeuwensteinandDelftzicht
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QUESTIONS?
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