leigh winterbottom portfolio

Leigh Winterbottom

Portfolio

lwinterbottom@yahoo.com

www.linkedin.com/in/leighwinterbottom

Led social marketing campaign

starring Jesse “Fewer” Watts

� Multi-platform media campaign to promote the sale of efficient lighting

– TV

– Print

– Web

– Point-of-Purchase

� Results:

– Sales goals exceededby 25%

In “The Ballad of Jesse Watts”30 second TV spot: www.newbulbintown.com/meetJesseWatts

“Fistful of Dollars”30 second TV spot: www.newbulbintown.com/meetJesseWatts

“I Am Spent”30 second TV spot: www.newbulbintown.com/meetJesseWatts/

Created an informative

and interactive microsite

www.newbulbintown.com voted Adobe Site of the Day - 2/4/08

and memorable print ads

Launched dynamic

social media campaign

Secured Ben & Jerry for New England

Cable News (NECN) PSA

Oversaw Direct Mail Campaigns targeted

to 15k businesses & 25k homeowners

Led successful PR campaigns

Collaborated with US EPA on

ENERGY STAR® PSA

Featured in

� Entertainment Weekly

� Dwell

� O – Oprah Magazine

� Better Homes & Gardens

Featured on HGTV’s

“My House is Worth What?”

Premiered September 30, 2008 to 98 million homes

Updated and improved

stagnant websites

BEFORE

AFTER

Updated and improved

stagnant websites

BEFORE AFTER

Launched accessible energy advice

columns and e-newsletters

Imagined a company mascot named

“Wattson”

Recent Performance Assessment

“Leigh hires talented, self-motivated people and provides excellent, on-going support to bring out our best on a daily basis.”

– Direct Report

“Leigh responds very positively to new ideas and is ready to accept and/or tweak them or to provide insights about current conditions that make an idea unfeasible. Leigh is also very respectful and upbeat in the language she uses. Lastly, she provides all the support that a viable innovation requires, whether it be brainstorming, advocacy, prioritizing or resources. This not only has resulted in great new approaches but also in increased efficiency, staff growth and job satisfaction.” – Direct Report

“Leigh is the best supervisor I’ve ever had.” – 2 Direct Reports