leigh wilby presentation

Web 2.0 tools for eLearning and knowledge management

Leigh WilbyNational Manager – Training & Development

ALI Group

NetProspex Social 50May 2010

Social Learning: Web 2.0 in education provides

• Observation• Effective Modelling• Discussion and involvement• Retention of information • Increased motivation • Strengthen confidence and ability • Self-regulation

Source: Human Learning (1999)

The Principles of Connectivism

• Being connected

• Learning from others

• Different modes of online interaction

• Process of connecting information

• Diverse opinions, ideas and concepts

• Capacity to know more, is critical

Interesting fact: According to an 2010 Edison Research Study Women are bigger social media users than men

Where to start?

Adapted from a mind map produced by Robin Good, MasterNewMedia

The Social Media Effect

Source: Pam Dyer, www.pamorama.net, Jan 2011

Pedagogy and social learning tools

Source: Andrew Churches, http://edorigami.edublogs.org/

Platforms: Virtual Learning Environments (VLEs)

“ A virtual learning environment is a collection of integrated tools enabling the management of online learning, providing a delivery mechanism, student tracking, assessment and access to resources.” (JISC, 2005)

Platforms: Personal Learning Environments (PLEs)

Personal learning environments are a concept based on Web 2.0 and social software.

Most informal learning that occurs is learner driven.

“the heart of the concept of the PLE is that it is a tool that allows a learner (or anyone) to engage in a distributed environment consisting of a network of people, services and resources. It is not just Web 2.0, but is certainly Web 2.0 in the sense

that it is (in the broadest sense possible) a read-write application”

Stephen Downes, 2006

The PLE vs. VLE Debate

PLE

VLE

Personal Learning EnvironmentAdvantages Disadvantages

“New” learners address own needs

Not appealing to traditional learners

Self organising Competence/ confidence with tools

Best of breed tools Concerns over privacy and data security

Social-media aware users

Bottom up approach

Virtual Learning Environment

Advantages Disadvantages

Anytime/ anywhere 24/7

Personal touch missing

Can track progress of learning

Content is generally prescribed or generic

SME’s or speakers can communicate with learners (synchronous or asynchronous)

Often minimal control over discussion threads, unless an administrator

What about Social Learning Networks (SLNs)?

A social learning network integrates social media tools like:

• Wikis• Blogs• RSS feeds• as well social networking & social bookmarking

AND also provides a personal working learning space

Case Study: The challenge

ALI Group : Mortgage Protection Specialists

Target Audience: 1. Mortgage Brokers ( product distribution) – over 2000 2. Sales team and internal staff - 60+ nationally

Situation: More than 4000 brokers accredited. Less than 1000 writing business on a regular basis.

Traditional engagement: Classroom and one on one trainingConferences / Broker PD

Days No online platforms (no

internet/ extranet, LMS or content management

solution)

Problem: No infrastructure – over reliance on manual processes

Consistency, cost and timeliness of training

Opportunity: Greater training reach: 24/7 & rural access

Increase in consistent business generation

Improved ROI Cross over benefits for staff

What would you do?

? ? ? ? ? ? ? ? ? ? ? ? ?

How did we start?Clarifying Objectives What do we need / want to achieve?

Business Case & cost analysis • Cost savings (venues, travel, catering) • Improved participation levels • Reduced head count and improved throughput• Expected ROI

Stakeholder buy-in Canvas external business partners (aggregators)

Pilot Groups Let’s give it a go ! Spread the word

Post Implementation Review Create a framework to evaluate effectiveness

The model we adopted

Online Learning

Communities of Practice Access to SMEs

Classroom Training

Webinars

Coaching – virtual & face to face

Access to data/ materials

Traditional delivery methods

Blended delivery approach

ConferencesIntroduction of new tools

The Solutions.. a work in progress

Lessons learned so far .....

• Sell it well into the business, establish business unit champions • It can take time and perseverance to get people to participate

• Keep the content fresh and keep it top of mind

• Report cost savings and results regularly to senior management

Where to next?• Continue the journey

• Externally, build on the training value proposition of access to relevant and easily accessible learning materials

• Incorporate other social learning tools: Yammer, YouTube, Wetpaint

Spread practices internally to build understanding and ownership

Discussion: How are you going to determine the most effective technologies to invest in for the

most effective outcome?

1. What tools are you currently using and how is this working for you?

2. Risk Mitigation – how are you managing this?

3. Marketing & evaluation? What is your training value proposition?

What tools are you currently using & how is this working for you?

What issues do you need to consider ?Risk Mitigation

How will you do this?

Potential Issues: Privacy, Security, Corporate Reputation, Employee productivity

• Information is more difficult to monitor and secure

• Service interruptions are outside of your organisation’s control

• Security : Intellectual Property, trade secrets, personally identifiable information, sensitive information

• E-discovery: where is the information stored? How is it backed up?

• General distraction & lack of productivity – business rules

Enterprise Tools Example: Micro blogging sites

• Communote: is a typical micro blogging solution designed for the enterprise with all the standard features you like sharing messages, hyperlinks and files

• Hashwork: helps you connect and share Twitter-style with your co-workers and your company’s community of customers, partners and others on the internet. Hashwork shares your tweets with your company’s community, and lets you attach files, images, and more text to your posts on Twitter

• Yammer: is a standard micro blogging site with little extra features. You can attach a file to your message which is displayed nicely as thumbnail and can be viewed without downloading. The main distinctive feature is an organization chart.

• Present.ly : is a typical microblogging solution with all the standard features. What stands out is their Twitter compatible API, which allows you to use tool built for Twitter to access the system, and its native support for iPhone, Android, Blackberry and Windows Mobile.

Marketing, Monitoring & Evaluating ?

What are you doing to promote and monitor usage?

Marketing

• Have a centralised method of adding and monitoring Web 2.0 activity (tools ) through a VLE or SLN

• Use internal subject matter experts as “thought leaders” and post regular updates, teasers or sound bites attached to emails

• Hold and record webinars – load to YouTube / LinkedIn /LinkedIn Groups / Facebook /Intranet site

• What else?

Hootsuite

Seesmic

What else?• Google Analytics• Tweetcaster • Tweepi

.... and many more ....

Evaluating Training & Measuring ROI

While we can add value in four ways:– Increase the quantity of what we do.– Reduce the cost of what we do.– Increase the prices for what we do.– Improve the quality of what we do.

When it comes to assessing the ROI of social media, companies generally have to be content with identifying a positive impact on customer and

employee engagement. It can be difficult to correlate engagement to the bottom line, which is why some senior executives still aren't sure whether

they want to make the investment.

Thank You

Leigh Wilbyhttp://au.linkedin.com/in/leighwilby

http://twitter.com/leighwilby

“Build it, and they will come” only works in the movies. Social Media is a “build it, nurture it, engage them, and they may come

and stay.”

Seth Godin, sethgodin.typepad.com