lee-lim website development proposal -- april 4, 2o16

WEBSITEDEVELOPMENTPROPOSAL–APRIL4,2016

ENTRYTOWEBSITEEx.A:

BeforeanymarketedreacHonofourproduct,wewanttheretobeareacHontoanarHsHcpresentaHonofourproductthemomentourwebsiteisentered.EventuallybeinganadverHsingvideo,butfornowsomesortofanimaHonofphotos.Pleaseviewthevideoaboveasareference.

COMPETITOR:RIMEARODAKYWEBSITEEXAMPLE

PLEASECLICKPLAYONTHISVIDEOOFRIMEARODAKY.WELIKEHOWTHEREISAVIDEOPRESENTATIONFORTHEVIEWERUPONENTRYTOTHEWEBSITE,HOWEVERWEDONOTLIKEHOWTHEVIEWERISABLETOALREADYHAVEFULLACCESSTOTHEWEBSITEBYSCROLLINGDOWN.ITLESSENSTHEQUALITYMAKINGITMORECOMMERCIAL.

MAINPAGEOFWEBSITEEx.A:

OncetheviewerclicksonthemainvideoentrypresentaHon,theywillbedirectedtothismainpage,withstaggeredtransiHoningphotographsthatshowsincredibledetailyetsimplicitywiththeamountofwhitespace.Pleasepressplay.

NOTESTOHIGHLIGHTFROMDELPOZOWEBSITE

•  WeliketheideaofshowcasingtransiHoningphotographsoftheeditorialaswellastheshowcaseddesignprocessonthemainwebpage

•  Theviewermustclickonthe‘CollecHons’tabtoviewthevariouscollecHons

•  WewouldliketodiscusstheideaoftransiHoningeditorial(“lifestyle”)photographswithintheframesonthemainwebpage.

•  Whatisconsidereda‘pagelength’whenitisaconHnuousscroll?

WIREFRAMINGSKETCH

COLLECTIONSABOUTCONTACTTRUNKSHOWS

CONTINUOUSSCROLL

IACOLLECTIONS

-  2017PRESSSTORES(TBD)ABOUT

-GRACELEE-LIM-LEE-LIMSTORY

CONTACT

Eye-levelperspecHveEditorialphoto

Detailofgown

FarperspecHvewideshotofeditorial

WewouldlikeourlogotoremainposiHonedwhilescrollingonallpages,includingthecon;nuousscrollingonthemainwebpage

SubjectHtleswillbedifferent,butthesameformatofinformaHon

FONTEXAMPLES

BAKERVILLEURW

KEPLERSTDSEMICONDENSEDSUBHEAD

BAKERVILLENO.2REGULARITALIC

Outofthesethreefonts,GraceandEllenpreferthe‘KeplerStdSemicondensed’Subhead,andaresHllinourresearchanddecisionprocessoffonts

COLORTHEME

SINCETHELAYOUTONOURWEBSITEHASALOTOFWHITESPACE,THESEARETHECOLORS/HUESWEAREDRAWINGFROMTHEPHOTOGRAPHSTHATWEWANTTOEMPHASIZEASOURCOLORSTORY.