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TOP 10 Learning Questions forChapter 15: Designing and
Managing Integrated Marketing Channels
Medina, Anna Liza O.April 15,2011
http://annalimedina.blogspot.com
1. Which is considered to be a “push” strategy?
A. Happee toothpaste brand doing a “trade in/swap” of your old toothpaste for its new line extension of a mouth wash
B. Product sampling of Clinique Happy Perfume at Rustans Department Store
C. Globe Telecom advertising its new “Super SIM”
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1. Which is considered to be a “push” strategy?
A. Happee toothpaste brand doing a “trade in/swap” of your old toothpaste for its new line extension of a mouth wash
B. Product sampling of Clinique Happy Perfume at Rustans Department Store
C. Globe Telecom advertising its new “Super SIM”
3http://annalimedina.blogspot.com
Answer
2. What is considered to be a “high-value deal seeker?”
A. People that gather information from many channels, but still buy from their favorite channels regardless of price
B. People that gather information from all possible channels but will purchase from a low-cost channel while taking advantage of support from a high-touch channel
C. People who “channel surf” before closing in to buying at the lowest possible price
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2. What is considered to be a “high-value deal seeker?”
A. People that gather information from many channels, but still buy from their favorite channels regardless of price
B. People that gather information from all possible channels but will purchase from a low-cost channel while taking advantage of support from a high-touch channel
C. People who “channel surf” before closing in to buying at the lowest possible price
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Answer
3. Identify the one phrase which does not pertain to channel member functions
A. Gathering of InformationB. Develop and disseminate persuasive communicationC. Reach agreements on price and termsD. Budgeting and PlanningE. Assume risksF. Provide for storageG. Provide for buyers payment of billsH. Oversee actual transfer of ownership
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3. Identify the one phrase which does not pertain to channel member functions
A. Gathering of InformationB. Develop and disseminate persuasive communicationC. Reach agreements on price and termsD. Budgeting and PlanningE. Assume risksF. Provide for storageG. Provide for buyers payment of billsH. Oversee actual transfer of ownership
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Answer
4. Identify the one phrase which is not an example of a zero-level channel
A. Direct MarketingB. TelemarketingC. Internet MarketingD. Internet SellingE. Re-selling of goodsF. Re-selling to smaller retail outlets
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4. Identify the one phrase which is not an example of a zero-level channel
A. Direct MarketingB. TelemarketingC. Internet MarketingD. Internet SellingE. Re-selling of goodsF. Re-selling to smaller retail outlets
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Answer
5. Marketing channels must not just ______ markets, but must also ________ markets
A. Provide, CreateB. Serve, MakeC. Create, BuildD. Supply , Formulate
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5. Marketing channels must not just ______ markets, but must also ________ markets
A. Provide, CreateB. Serve, MakeC. Create, BuildD. Supply , Formulate
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Answer
6. Three most important trends of a market are _____, _________, and _______
A. vertical marketing systems, horizontal marketing systems and multichannel marketing systems
B. types of intermediaries, the number of its intermediaries, its terms and responsibilities
C. vertical marketing systems, horizontal marketing systems, multichannel systems
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6. Three most important trends of a market are _____, _________, and _______
A. vertical marketing systems, horizontal marketing systems and multichannel marketing systems
B. types of intermediaries, the number of its intermediaries, its terms and responsibilities
C. vertical marketing systems, horizontal marketing systems, multichannel systems
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Answer
7. Which statement about the marketing channel is most true?
A. Marketing channel decisions is critical to a product/ service / company’s success
B. A company’s chosen channel profoundly affects all other marketing decisions
C. Marketing channels are characterized by continuous and sometimes dramatic change. Three of its most important trends are the growth of vertical marketing systems, horizontal marketing systems and multichannel marketing systems
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7. Which statement about the marketing channel is most true?
A. Marketing channel decisions is critical to a product/ service / company’s success
B. A company’s chosen channel profoundly affects all other marketing decisions
C. Marketing channels are characterized by continuous and sometimes dramatic change. Three of its most important trends are the growth of vertical marketing systems, horizontal marketing systems and multichannel marketing systems
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Answer
8. Which statement about evaluating channel members is false?
A. It is common practice that producers must periodically evaluate intermediaries’ performance against standards such as; sales quota attainment, average inventory levels, customer delivery time, treatment of damaged and lost goods, and cooperation in promotional and training programs
B. Underperformers need to be counseled, retrained, motivated or terminated
C. A producer must periodically modify its channel design to help intermediaries meet their performance standards
D. No marketing channel will remain effective over the whole product life cycle
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8. Which statement about evaluating channel members is false?
A. It is common practice that producers must periodically evaluate intermediaries’ performance against standards such as; sales quota attainment, average inventory levels, customer delivery time, treatment of damaged and lost goods, and cooperation in promotional and training programs
B. Underperformers need to be counseled, retrained, motivated or terminated
C. A producer must periodically modify its channel design to help intermediaries meet their performance standards
D. No marketing channel will remain effective over the whole product life cycle
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Answer
9. The following are all examples of vertical marketing systems/ practices except:
A. Multichannel VMSB. Corporate VMSC. Administered VMSD. Contractual VMS
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9. The following are all examples of vertical marketing systems/ practices except:
A. Multichannel VMSB. Corporate VMSC. Administered VMSD. Contractual VMS
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Answer
10. All are alternatives to identifying a channel except:
A. Type of intermediariesB. Number of intermediariesC. Terms & ResponsibilitiesD. Intermediaries dependence on the manufacturer
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10. All are alternatives to identifying a channel except:
A. Type of intermediariesB. Number of intermediariesC. Terms & ResponsibilitiesD. Intermediaries dependence on the manufacturer
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Answer
TOP 10 Learning Questions forChapter 15: Designing and
Managing Integrated Marketing Channels
Medina, Anna Liza O.April 15,2011
http://annalimedina.blogspot.com
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