learning lab blogging - promotional products association … lab... · 2018. 12. 14. · beina the...
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Learning Lab:Basics of Blogging
Presented By:Bill Petrie
Why Blog?
“Marketing is no longer about the stuff you
make, but about the stories you tell.”
Seth Godin
Business Blogging
The Reach
The Knowledge
The Voice
The Perspective
The Creative
The Curiosity
1st Rule of BloggingBe consistent.
2nd Rule of BloggingKnow your audience.
3rd Rule of BloggingBe authentically you.
4th Rule of BloggingBe prepared for a marathon, not a sprint.
Where do you find content?
First blog post
• Choose Your Voice• Trends• Series for the next few weeks/months
Bill Petriebill@promocorner.com@billpetriepetrie.billin/billpetrie
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