learn seo - belmont university dr simmons class

BelmontSEO101

BelmontSEO101

What’s a Search

Engine?

BelmontSEO101

What’s Optimization?

SEOBelmont

SEO101

“…process of improving the visibility of a

website or a web page in a search

engine’s “natural” search results”

GoogleBelmont

SEO101

GoogleBelmont

SEO101

Organic withRich Snippet

“Author Highlighting”

GoogleBelmont

SEO101

Local Results

GoogleBelmont

SEO101

Blended Result

GoogleBelmont

SEO101

AdWords

GoogleBelmont

SEO101

Only 1 traditional “Organic Result”

The $200,000,000,000 IdeaBelmont

SEO101

Google was the 1st search engine to use the value of links to help rank pages in their results.

PageRank (named for founder Larry Page) is assigned to each webpage.This was a HUGE leap forward in serving more relevancy with less spam.

In the BeginningBelmont

SEO101

1990 - ArchieSearched early Internet File Names via FTP

1991 - VeronicaGopher ProtocolVery Easy Rodent-Oriented Net-wide Index to Computer Archives

1993 - Jughead1993 - World Wide Web Wanderer: 1st Web Robot1993 –ALIWEB:1st crawl meta data&allow submission1994 – WebCrawler: Indexed entire pages1994 – Lycos: Introduced Word Proximity Bonus1995 – AltaVista: Fast, Fresh

Why Google WonBelmont

SEO101

•More Relevant Results•Faster•Much More Simple•Less Spam

The $200,000,000,000 IdeaBelmont

SEO101

Google was the 1st search engine to use the value of links to help rank pages in their results.

PageRank (named for founder Larry Page) is assigned to each webpage.This was a HUGE leap forward in serving more relevancy with less spam.

GoogleBelmont

SEO101

Organic ResultsakaPlain Old Google

How Does Google Work?Belmont

SEO101

Right WordsBelmont

SEO101

Right PlacesBelmont

SEO101

What are the Right Words?Belmont

SEO101

What are the Right Places?Belmont

SEO101

GoogleBelmont

SEO101

Right Words in the Right Places

Links+1’s

Want to Learn More?

• Write a blog post about today• Get the infographics• Nashville SEO Group: 2/28 6:30p• 2theTopDesign/connect

615.715.9099 - ross@2theTopDesign.com