learn how to attract and engage customers with social media

Learn How to Attract and Engage Customers With Social Media

You Don’t Need Social Media

15 Points for Social Media Success

1)Diversifying and Connecting Social Media Tools

2)Develop and Target a Key Audience

3)Contests, Deals, & Offers

4)Post & Share Relevant Content - Quality vs.

Quantity

5)SEO – Search Engine Optimization

15 Points for Social Media Success

6) Interaction & Engagement

7) Make it Personal & Reflect Your Brand

8) Keep it Short and Sweet

9) Use Images & Videos as Much as Possible

10) Be Cautious of Wording and Grammar

15 Points for Social Media Success

11)Build a Strategic Alliance

12) Good Service Recovery

13) Utilize Platform Tools

14) Have Patience

15) Know When You Need to Adjust Your Strategy or

Take a New Approach

Facebook Overview

• Facebooko Fan Page + Vanity URLoAdvertisingoAnalytics http://www.facebook.com/MicroplayOntario

Twitter Overview

• TwitteroBioo TwellowoHashtagso@Mentions & @RepliesoRThttps://twitter.com/intriguemedia

LinkedIn Overview

• LinkedIno Full profile o Referenceso Groupso Profile Viewso Ask for an Introductionhttp://www.linkedin.com/in/intriguerobertmurray

Combining Brick & Mortar with Social Media

• Signage in Your Store• Signage on Your Business Cards• QR Codes

• Example: “Follow Us on Twitter to find out about exclusive specials”

It Should Be Noted:• There is no ONE way to use Social

Media for business• The only certainties are…• Your Content MUST be Interesting for

Your Target Audience• Engagement & Participation

is Critical

Traditional Marketing

Engagement Engagement

How We Engage our Clients

• People don’t like to hear that you think you are amazing

• People love to hear about amazing experiences from their friends

• Engage a small group and they will tell their friends

How We Engage our Clients

How We Engage our Clients

• Engagement leads to loyalty• Loyalty leads to word of mouth• Word of mouth leads to more sales

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