lean social media monitoring

Startup Lean Machine - Milan 2014

Lean Social Media MonitoringPiero Tagliapietra | @pierotaglia

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Photo by Flávio Cruvinel Brandão - http://flic.kr/p/5W8aGs

Piero pierotaglia

Tagliapietra

SM

StMarketing

PMSec

GH

Mon

Di

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Foto di Matteo Flora

Agenda

Z

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W

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7

MY WORLD

CASE STUDY 01

CASE STUDY 02

CASE STUDY 03

CONCLUSIONS

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Photo by agirregabiria - http://flic.kr/p/6keSjR

Agenda

Z

?

W

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7

MY WORLD

CASE STUDY 01

CASE STUDY 02

CASE STUDY 03

CONCLUSIONS

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Photo by agirregabiria - http://flic.kr/p/6keSjR

My Lean experience

Fun & PainPhoto by Moyan_Brenn - http://flic.kr/p/9UViMr

Life Work

Family StudyPhoto by kosmolaut - http://flic.kr/p/5EsRYP

Who stole my Marketing?

I want it back!Photo by memekode - http://flic.kr/p/6GDqCs

Mobile

Too many devicesPhoto by philcampbell - http://flic.kr/p/aGSV1n

Platforms

Too many channelshttp://chiefmartec.com/2014/01/marketing-technology-landscape-supergraphic-2014/

Interactions

Too much spare time Photo by speedoflife - http://flic.kr/p/dBev8j

Relax?

404Photo by sincerelyhiten - http://flic.kr/p/agrsUE

Complex Ecosystem

Adapt fast or diePhoto by mikebelgard@sbcglobal.net - http://flic.kr/p/Ke9Mf

And now

Metrics!Photo by snapclicktripod - http://flic.kr/p/gFPeLL

Buzz Sentiment Engagement Influence ROI KPI KRI Like …

Deliverable

How’s gone?Photo by Betty.cooper - http://flic.kr/p/eLmapo

Measure

in a changing worldPhoto by BBurnie82 - http://flic.kr/p/4BsMYf

You are here

That’s my spothttp://en.wikipedia.org/wiki/Cynefin

Agile & Lean

May u usePhoto by smokebelch - http://flic.kr/p/6fsr7x

Growth Hacking

Marketing + Lean & Agile

AGILE

Agile + Lean

LEAN

Focus on Customer Value

Small batches

Integrated teams

Small continuous improvement

Higher quality

Increased Throughput

Respect for People

Reduced Waste

Agile ≠ Flexible

Lesson learnedPhoto by Walter Benson - http://flic.kr/p/ft3Bh

Agile is not easy

Lesson learnedPhoto by WhereRu - http://flic.kr/p/8Wy31q

Agenda

Z

?

W

@@

7

MY WORLD

CASE STUDY 01

CASE STUDY 02

CASE STUDY 03

CONCLUSIONS

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Photo by agirregabiria - http://flic.kr/p/6keSjR

I want to measure…

EVERYTHING!Photo by Brock Whittaker Photography - http://flic.kr/p/b5Wk3B

I want…

VANITY METRICS!Photo by Abderhalden Sandro - http://flic.kr/p/8jJo9h

Results

Useful as Jar JarPhoto by Kristian Johansson - http://flic.kr/p/8PeTVt

So?

Muda, Mura, Muri: Reduce wastePhoto by Ninjasurgeon - http://flic.kr/p/aoY35o

Value

Defined togetherPhoto by SHAREconference - http://flic.kr/p/9g9z91

Fail fast

Fail cheap

Actionable metrics

The best choice?Photo by Ars Electronica - http://flic.kr/p/eEsbbm

Agenda

Z

?

W

@@

7

MY WORLD

CASE STUDY 01

CASE STUDY 02

CASE STUDY 03

CONCLUSIONS

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Photo by agirregabiria - http://flic.kr/p/6keSjR

Monitoring

Repeat, repeat, repeatPhoto by Profound Whatever - http://flic.kr/p/8SvAkS

Yes we

KanbanPhoto by Phil Smith. - http://flic.kr/p/7k9e9e

We love

KanbanPhoto by orcmid - http://flic.kr/p/6UNdWe

We love

TO DO WIP DONE

Kanban?

Change

TO DO WIP DONE

Kanban

Expand

Kanban

TO DO WIP DONE

Change it

as you needPhoto by RoxoCubes - http://flic.kr/p/9PBzUG

A tool to work better

Lesson learnedPhoto by coreymarie♥com - http://flic.kr/p/8VmFXk

Stretch tools

Lesson learnedPhoto by Mackenzie B. - http://flic.kr/p/9xZLAZ

Don’t stretch too much

Lesson learnedPhoto by aussiegall - http://flic.kr/p/soL3T

Agenda

Z

?

W

@@

7

MY WORLD

CASE STUDY 01

CASE STUDY 02

CASE STUDY 03

CONCLUSIONS

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Photo by agirregabiria - http://flic.kr/p/6keSjR

Wow

Actionable MetricsPhoto by WolfS♡ul - http://flic.kr/p/4a8f8T

Deliverable proliferation

ChaosPhoto by photonew18 - http://flic.kr/p/95CMBb

Answer

Value Stream MappingPhoto by jackaloha2 - http://flic.kr/p/9C18T5

Let me see…

Layout?

Then?

Analyze + DO

Don’t think, watch

Lesson learnedPhoto by txdragonfly11 - http://flic.kr/p/arjnrv

Agenda

Z

?

W

@@

7

MY WORLD

CASE STUDY 01

CASE STUDY 02

CASE STUDY 03

CONCLUSIONS

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Photo by agirregabiria - http://flic.kr/p/6keSjR

Lean

WorksPhoto by Lumac38 - http://flic.kr/p/ghXxRf

It’s not easy

You’ll failPhoto by Niels Linneberg - http://flic.kr/p/7NMvsf

It’s not about tools

It’s about peoplePhoto by Aban Nesta - http://flic.kr/p/v4E7B

Just talking

won’t workPhoto by metaphoricity - http://flic.kr/p/7mADo

Startup Lean Machine - Milan 2014

Thanks for your Attentionfollow @pierotaglia

Piero Tagliapietra piero@tagliapietra.net

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Photo by Flávio Cruvinel Brandão - http://flic.kr/p/5W8aGs