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Lean Intrapreneurs Lean Startup for the Enterprise

Brant Cooper

Partner

Moves the Needle

Myth of the Startup Visionary

Eureka!

$

Build Launch

Success!

Myth of Corporate Innovation Eureka!

$

Build Launch

Dead Pool!

Idea Laundry

List

Exec Team Culls

Bus Unit Mkt

Reearch

ROI Pitch

Dead Pool

What are the Two Questions that Kill Disruptive Innovation?

What’s the ROI?

When will I see it?

The Innovation Continuum

Known Unknown

Execute Search

$ Learning

“Old School” Innovation

The Lab in the Wilderness • Scientists creating new technology

• Separate from core business

• Mythical “visionary” selectively invests

Innovation never sees light of day

“New School” Innovation

Turn Business into a Startup • Open floor plan makes room for Scooters

• Pizzas, free cola and nerf guns

• Innovation as marketing buzzword

Core business adversely affected

Lean Intrapreneur

“Local” experiments Big experiments

Customer co-creation Customer empathy

Data informs ROI Data informs new opp

Eliminate Waste Executing Eliminate Waste Learning

Landing Page Test

The Mechanical Turk

Sell it First

Preventing Core Asset Abuse

HR

Poor resource allocation

Abuse of free time

Employees misallocated

Marketing

“Experiments” tarnish brand

Funnel disruption

Legal

Credit card abuse

Non-compliant

T&Cs

Sales

Disrupt current activity

Damage relationship

Support

Phone lines light up

Broken links

4 Phases of Startup

(0) Tech

Innovation

(1) Segment Passion

(2) Scalable Business Model

(3) Leverage Core Assets

Required to Get Started

• Familiarity with Ries/Blank

• Senior Executive Buy-in

• Grassroots Team already doing it

• Experience with:

• Agile Development, or…

• Design Thinking, or…

• Organize a LEANIN “Hackathon”

To Get Started…

Share Ries’ The Lean Startup

Organize like-minded Intrapreneurs

Organize a LEANIN “Hackathon”

Thank You!

Lean Intrapreneurs

Brant Cooper

Moves the Needle

brant@movestheneedle.com

@brantcooper

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