lean content marketing

Lean Product Marketing

by Cindy F. SolomonDec 8, 2014 Leancamp SF

• Founder, Global Product Management Talk and Startup Product movement for product excellence• Pioneered Socratic format for Twitter Chats to cultivate global knowledge communities• 42 Rules Product Marketing #13 Emulate Twitter• ProdBOK, Product Management And Marketing Body of Knowledge• 20 years of web development, services, consulting & software product marketing and management at Apple, Vadem, NetObjects and start-ups in Silicon Valley. www.linkedin.com/in/cfsolomon/

Cindy F. Solomon, CPM, CPMM

Questions

Who’s here?What do YOU want?

Key Takeaway #1

Contribute Value

in every interaction

Key Takeaway #2

ASK QUESTIONS

Key Takeaway #3

LISTEN to what IS & what is NOT

being communicated

Key Takeaway #4

STRATEGIZE

Content Starts With

Who?Why?What?How?

Define

Lean ContentProduct Marketing

Lean Content

• Write less and say more• Curate• Analyze Data • Create fast feedback loops • Provide on-demand messaging

across platforms

http://leanentrepreneur.co/tech-product-marketing-channel-segment

Lean Marketing

http://gigaom.com/2012/12/03/marc-andreessen-not-every-startup-should-be-a-lean-startup-or-embrace-the-pivot/

Product Marketing

http://www.consumerpsychologist.com/intro_Product.html

http://corcom-inc.com/?p=1054

Stories Start With

Who?Why?What?How?

http://www.cyberalert.com/blog/index.php/better-content-marketing-core-components-latest-industry-trends/

http://www.informing-arts.biz/cco-magazine-good-enough/

The Global Product Management Talk • Tweet that traveled 7400 miles• Socratic Twitter Chat format• Difficult to tweet & discuss complex issues• Recorded thought leaders via Skype• Top 10 business podcast on BlogTalkRadio• 2 years >100 podcasts >35k listeners/episode• Community: >1800 SF members, 10 locations• Conference: Startup Product Summit (2X SF –

next Sydney, Australia Vivid June 6, 2014)• School: Startup Product Academy

http://www.blogtalkradio.com/prodmgmttalk

Recommended Tweet Format

“Please Retweet: [article name] [by @author]

[shortened URL] [optional comment] [#hashtag]”.

Twitter Chat Best PracticesPost Event

Following Each Twitter Chat

1. Capture tweets on storify http://storify.com/prodmgmttalk/

2. Post transcript to slideshare 3. Post and repackage content across mediums

beyond Twitter scoop.it4. Blog 5. Reach out to local participants & meetup!

Daily Content Promotion Tools

1. storify http://storify.com/prodmgmttalk/ 2. slideshare http://www.slideshare.net/CFSolomon/3. scoop.it http://www.scoop.it/u/startup-product

4. Bufferapp 5. Blog Medium, Tumblr, Wordpress, blogspot

6. Prlog http://startupproduct.com/broadcast-news/

@cindyfsolomon@prodmgmttalk@startupproduct

Please connect with me on linkedin! www.linkedin.com/in/cfsolomon/

Startup Producthttp://startupproduct.com

Local Meetups: http://www.meetup.com/StartupProductTalks/http://www.meetup.com/StartupProductEastBay/http://www.meetup.com/StartupProductAcademy/

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