leadteam start-up: step 7 channels & customer relationships

CHANNELS Testing our business model

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˃ http://leadteamstartup.weebly.com/

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Channels

University Students

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˃ Marketing

Social Networks (combination – interconnect)BlogUniversity WebsiteQR CodeSEOViral MarketingWord-of-MouthLeadTeam platformPPC

˃ Sale

LeadTeam PlatformApp Store

Universities

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˃ Marketing

LeadTeam PlatformSEODirect MailTele-MarketingFairs

˃ Sale

LeadTeam PlatformApp Store

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Relationship with the customer

Get Customers

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˃ Acquisition

SEO (Google Analytics)SEM (Google Ad words)Social Networks E-mail (B2B)˃ Activation

Blog A/B testingVideos and images.Free beta version

˃ Retention

e-mails Promoting social networksBeta version use tracking˃ Sale

Promotions Endorsements Creative marketingFacebook Adds.

Keep Customers

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Actualization Communication Personalization

˃ Social Media – Facebook, LinkedIn, Pinterest, Instagram, Slideshare–

LeadTeamer community˃ LeadTeam Startup Weebly Blog

˃ Newsletters and email club :≠ Mailing list personalized content

˃ Drip Marketing to be 1st in customers mind – Team Notifications, Posts, Reminders, emailing (new features)-

Linked accounts?

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Grow Customers

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˃ Recommendation

word-of-mouth system. Social Media (Sharing)Local mediaUniversity newsletters

˃ Up-selling

Promote our Premium version through our website and social media channels.

˃ Next-selling

Transactional e-mail

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Channel Hypothesis

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Social media

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Landing page

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