"leading without authority" - meeka metzger-berman @ producttank tel aviv february 2016

LEADING WITHOUT AUTHORITY

HOW TAKING OWNERSHIP HELPED ME ON THE WAY

Meeka Metzger-Berman Feb 2016

BIG PICTUREExecuting on Company vision

1.KNOWLEDGE

Industry, Tech, UX what else?

CUSTOMER ANGLE

○Build direct channels of customer input ○Qualitative & Quantitative

INTERNAL FEEDBACK

○Build channels of constant product feedback

○Qualitative & Quantitative

Support Dev Execs ...Sales

OWN THE DISCUSSION

○Involve different parties in discovery○Provide the customer’s angl

○Listen and question

2.PRIORITIES

You’re not here to make everyone happy

BIG PICTUREExecuting on Company vision

DEVIL IS IN THE DETAILS

○Constrains, Resource limitation○Multiple stakeholders

○Legacy, Debt

OWN THE PRIORITIES

○Big picture and company strategy○Balance important vs. urgent

○Explain and communicate

3.EXECUTION

It only starts when you release.

OWN IT

○Form a team/squad from the beginning○Announce progress and performance

○Thank and Credit contributors

THANKS!Questions?

meeka.metzger@gmail.com