leading social media strategies in real estate continuing education (georgia session) (2013)
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Approved for Real Estate Continuing Education Credit
Georgia Real Estate
Social Media and the Real Estate
IndustryPart 1
Burke SmithFounder of YourNetCoach
Chief Communications Officer, HSA Home Warranty
“Like No Other Home Warranty Company on the Planet!”
Technology will Never replace agents, but agents using technology will!™
Burke Smith – Career Highlights
• Chief Communications Officer at HSA Home Warranty• Founder of YourNetCoach, Founder of ipayOne,
Executive Team at Prudential California Realty• Licensed California Broker & Real Estate
Coach/Consultant/Trainer• Personally responsible for over 1000 closed real
estate transactions• Featured on CNN & in the New York Times• Nominated 2 years in a row Inman Innovator of the
Year
Clients have closed over $25 billion in residential real estate!
What is this class all about?
You help people BUY and SELL the American Dream
Soldier Coming Home from War
Empty Nesters Retiring to Travel the World
This class is About YOU!
Social Media is your FREE platform:
• To share your stories• To show your knowledge of a market• To network• Build your S.O.I.• Do PR for you and your business• Recruit and retain
Social Media does NOT replace what you do, it complements what you do!
What social media platforms are available and what are the differences
Compare the Top Social Media Platforms
3 Rules of Social Media
1. Social Media is all about enabling conversations among your audience or market.
2. You cannot control conversations with social media, but you can influence them.
3. Influence is the cornerstone on which all real estate relationships are built
Help me find a house
What is my house is worth
Tell me how the market is
PROVE TO ME THAT I CAN TRUST YOU
Real Estate 101 vs. Social Media 101
How you CLOSE the Sale with Social Media
Your #1 Goal is NOT to schedule an appointment to show them the perfect property!!
Your #1 Goal is that by the time they call, the prospect believes you are the perfect person to show them any
property because you understand their needs
A Look at the Consumer
Z.M.O.T
Google: Zero Moment of Truth
Google Complete Home Shopper Study 2012
90% of buyers online
NAR/GOOGLE STUDY2012
Google Home Shopper Study 2012
Build a brand. You’re not just an agent, you are a brand within a brand. What is your niche?
Building a Brand Identity
You’re not just an agent, you’re a brand.What does your brand stand for?
Hint: “Don’t say Loyalty, Integrity and experience”• 3 Step Branding Exercise:• Write down 3 – 5 things that you think your brand represents in the
market.• Ask your family, friends, co-workers and most importantly your past
clients what is the first thing that comes to mind when they think about you and your brand.
• Compare their responses to yours.
What is your BIG, BOLD, BRANDING statement?For example:“The #1 resource for selling your Atlanta Home”
What is YOUR Niche?
Create AGGRESSIVE referrals
Own a NICHE to get RICH!
Market for listing appointments by creating a higher perceived value. The 40/40/20 rule.
40% is knowing your audience
Some Quick Facts About Your Next First Time Home Buyer
• Equal to or Bigger than Baby Boomer Generation , Roughly 26% of the population
• 3 times the size of Generation X • Weak on interpersonal skills …why? Technology• Spending power exceeds $200 billion • Close to family , so stay in touch with those past
clients
40% is the value of what you are offering
Example of Failed Marketing:
Really? I need you for that?
Anybody can tell you how much your home is worth,
contact us today and we will tell you how to make your
home worth MORE!You don’t need to know how
much your home is worth, you need to know how to make
your home worth MORE!
Example of Successful Marketing:
20% is the LOOKWhat’s wrong with this picture?
What’s wrong with this picture?
Everything you do offline MUST have a call to action to drive people online!!!
Everything you do offline MUST have a call to action to drive people online.
For example:
5 Most Important things you need to know when thinking of selling your home in Atlanta
What is Social Branding?
CONSISTENCY OFFLINE & ONLINECONSISTENCY ACROSS ALL MEDIA
Communication Skills
• Phone• Email• Text
Gen Y thinks Gen X is a bunch of whiners. Gen X sees Gen Y as arrogant and entitled. And everyone thinks the Baby Boomers are self-absorbed workaholics.
Baby boomers (born 1943-1960)
• highly competitive willing to sacrifice for success. • Recognition is important to boomers – “Master
Agents”• personable style of communication- build rapport. • value hard work, appreciate respect. • Phone, hand-written notes• Need help with Social Media• Don’t tell them what to do…show them• These clients WANT to HELP, so ask!
Generation X (born 1960-1980)
• Work hard – play hard, Work to live• More educated than their parents• Want fun in the work environment – saw parents struggle• A higher divorce rate combined with an increase in working mothers meant
many Xers grew up as "latch-key kids," frequently left to their own devices. • Xers tend to be skeptical, highly individual workers who value a work/life
balance.• Generation X was shaped by a culture of instant results — from remote controls
to the birth of the Internet — so they value efficiency and directness. • Do not waste my time!• Email, Text• Do Not Need your help with Social Media, but need your content and input –
wants somebody else to do it because they are “too busy”.• You are a resource that save them time, entertain them
Millenials Gen Y(born after 1980)
• They want INSTANT gratification• Very weak interpersonal skills• Priority is family over work• Team Oriented – (Play Groups, tons of sports)• Wonder how the world existed on a dial-up connection• People are thinking that they're just like Generation Xers, only younger —
and they're not• Millenials are highly collaborative and optimistic. • They put feelings on the table• Text, FB, Twitter, Email• Do NOT need your help with technology, they need to know you use it and
understand it – need your help with the business!• Work on their emotions
Social Media and the Real Estate
IndustryPart 2
Over 1 billion usersAvg. user has 130 Friends
130 Friends!
75% of all time spent on Social Media
Your next best customer is connected to your current customers
Value of Facebook
Separate Your Personal From Professional
What Happens in Vegas…
…stays on Facebook!
Check your security settings!
• Click on the Lock icon in the top right of your profile
• Select “Who can see my stuff?”
Privacy Settings
• Set “Who can see my future posts” to Friends
Privacy Settings
• Limiting Previous content– Like that weekend in Vegas
• Go to “See More Settings”
Privacy Settings
• Click on Limit Past Posts• Select Limit Old Posts
Privacy Settings
• Lists– Clients, Prospects/Leads, Family, Friends
Separating Personal & Professional
• Use the left navigation and select “MORE” across from friends
Separating Personal & Professional
• Then choose “Create List”
Separating Personal & Professional
• Name the list and start typing the names of people you want to add
Separating Personal & Professional
• Posting to a list
Separating Personal & Professional
• Posting to a list
Separating Personal & Professional
• www.facebook.com/pages/create• Choose Local Business or Place
Create A Page
SEOLinks to different parts of
your website
Branded cover photo with contact info
Separate Your Personal From Professional
• www.facebook.com/pages/create• Choose Local Business or Place
Create A Page
• Choose “Real Estate” for the Category• Enter your address and phone number
Create A Page
• YOUR NAME – Realtor for LIST COMMUNITIES• YOUR NAME Team – Selling LIST
COMMUNITIES, Pru Georgia• Exp: Burke Smith – Homes in Atlanta
Naming Your Page
Skip, Skip, Skip and Skip
Until
• The more you fill out the easier you are to find
Fill Out Your Info
Focus on Keywords
• Include the most important information about what you offer to your audience
• Important: Include your website URL
Short Description
• Example– YOUR NAME selling homes in LIST COMMUNITIES.
Visit www.YOURWEBSITE.com to find your next home
Short Description
Set Up Your URL
• Edit Page>Update Info>Username
Page Name IS NOT the URLURL
“YourNetCoach”
Page Name
Guidelines
• Your username should be straightforward and easy to remember • As close as possible to the name of your business• Choose carefully usernames are permanent and non-transferable• If you enter your username incorrectly you may change it ONCE• Use only alphanumeric characters (a-z, 0-9) • You may include periods and capital letters to make your
username easier to read, but these won't affect how people find your Page
For example, www.facebook.com/HSAHomeWarranty and www.facebook.com/HSA.Home.Warranty go to the same Page.
www.woobox.com
SEOLinks to different parts of
your website
Branded cover photo with contact info
Separate Your Personal From Professional
• Select Login
• Select Login with Facebook
• Select your business page
• Choose HTML Fangate on the left
• Choose Add a new HTML Fangate
• Set the source to URL and enter the link to your listings
• Keep it short– Posts between 100 and 250 characters get 60%
more likes, comments and shares than posts over 250 characters
Tips For Great Posts
Source: www.postrocket.com
• Be visual– Posting photos, and videos get 120% and 100%
more engagement respectively. – Tip: Try posting a link with a photo and add the
article title and URL in the caption
• Ask for what you want— Asking simple opinion-driven questions or “fill-in-
the-blanks” will bring in 90% more engagement than the average post
Source: www.postrocket.com
• Post Daily― Remember that 96% of your fans aren’t
coming back to your page to view posts. So posting frequently is the only way to consistently reach them
Tips For Great Posts
• Be relevant, but not pushy— Posts related to, but not directly about your
brand perform best. For example, if you’re a muffin shop posts should be about recipes and baking tips – not politics, religion or cats
• Be timely— Test out different times to find what works best
for your audience then stick with them
Tips For Great Posts
Scheduling PostsSchedulin
Scheduling Posts
• Compose your message with attachments
• Click on the clock icon
• Select a Year, Month, Day, Hour, and Minute
• Click on Schedule
Reviewing Scheduled Posts
• From your Admin Panel choose “Use Activity Log”
• This will display all the posts you have scheduled as they will appear on Facebook and when they will be posted
Post
Time
Tagging (@)
• To increase your visibility Tag People, Places and Pages in your posts
• Target things that your clients might like• To tag something type @ then the name of
the person, place or page
Getting people to
your page
Inviting Your Friends
• From the Admin Panel of your page select Invite Friends under Build Audience
• If a friend is grayed out you have already invited them and may not do so again
• Choose All Friends from the drop down menu
• Check the box next to the friends you wish to invite
Invite Email Contacts
• Select Invite Email Contacts under Build Audience
• Choose Other Tools
• Select the .CSV file you exported from Outlook
• Unselect any contacts you don’t want to invite
• Click Preview Invitation
• This is how your invitations will appear to people who are on Facebook
Facebook Insights
• Likes (Fans)• Virality (Engagement)• Reach (Impressions)• People Talking About This
– Likes, Shares, Comments, Mentions, RSVPs, Check ins, Wall Posts, Poll Answers, Photo Tags
Metrics that Matter
• Who Likes my Page– Demographics and Location of Fans
• When is the Best Time to Post• What Kind of Content Should I Post• Page Traffic
– How many people are visiting my page– How are they finding my page– What are they looking at on my page
Insights Explains
• On Admin Panel
Accessing Insights
On To Insights
Understanding Page Performance
Understanding Page Performance
Understanding Page Performance
Understanding Page Performance
Understanding Page Performance
View Your Competitor’s Insights
Social Media and the Real Estate
IndustryPart 3
Over 200 Million and Growing
Facts & Figures
200 million users
7,610 searches on LinkedIn Every Minute
Your Network and Degrees of Connection
What does "your network" and "out of network" mean?• On LinkedIn, people in your
network are called connections and your network is made up of your 1st-degree, 2nd-degree, and 3rd-degree connections and fellow members of your LinkedIn Groups.
• 1st-degree - People you're directly connected to because you have accepted their invitation to connect, or they have accepted your invitation. You'll see a 1st degree icon next to their name in search results and on their profile. You can contact them by sending a message on LinkedIn.
2nd-degree
• People who are connected to your 1st-degree connections. You'll see a 2nd degree icon next to their name in search results and on their profile. You can send them an invitation by clicking Connect or contact them through an InMail or an introduction.
3rd-degree
- People who are connected to your 2nd-degree connections. You'll see a 3rd degree icon next to their name in search results and on their profile. You can send them an invitation by clicking Connect or contact them through an InMail or an introduction.
100% Complete LinkedIn Profile
1) Add a profile photo2) List current position + at least 2 prior jobs3) 5 or more skills on your profile4) Write a summary about yourself5) Fill out your industry and zip code6) Add where you went to school7) Have 50 or more connections
Reach out to professionals such as CPAs instead of attorneys
Grow Reach
Goals of Using LinkedIn
Increase Engagement
Drive Traffic
LinkedIn is your Top Search Result
Make Your Profile Public
• Under profile select Edit Profile
• Select the Edit button underneath your picture, and across from your url
Make Your Profile Public
• Make sure the radio button next to Make my public profile visible to everyone is selected
Make Your Profile Public
Claim a Vanity URL
• Click customize your public profile URL
• Enter your name, NOT the name of your company and set the URL
What makes your Profile Complete?
• Your industry and location
• A current position (with description)
• 2 past positions• Your education• Your skills (min. of 3)• A profile photo• 50+ connections
• Use Keywords where possible– Headline– Summary– Interests
When Filling Out Your Profile
• Real Estate• Real Estate Development• Real Estate Transactions• Commercial Real Estate• Real Estate Economics• Corporate Real Estate• Real Estate Financing• Real Estate License• Residential Homes• First Time Home Buyers• First Time Home Sellers• New Home Sales• Single Family Homes
• Home Staging • Real Estate Staging• Existing Home Sales• Certified New Home Sales
Professional• Condos• Apartments• Valuation• Financial Analysis• High Value Homes• Buyer representation• Move up Buyers• National Association of Realtors
Add These Skills
• Under profile select Edit Profile
• Select the pencil icon across from Skills & expertise
• Enter a new skill and click add
Connecting
Join existing groups in your community
• Using the search bar on the top of LinkedIn and enter either the location or type of group you want to search for
Luxury Homes
• Select Groups on the left
Groups to Join:
• Hobbies• Interests• Niche
Groups to Join:Winning Listings and Converting Buyers
With Social Media
Creating Groups
• From “Interests” Select “Groups”
• Click on “Create a Group”
• Choose your group’s logo, name, and type before filling out all the required info
• Choose Open or Members Only
Endorsements
Social Media and the Real Estate
IndustryPart 4
Starting Twitter (www.twitter.com)• Create a handle. This can be changed at any time, but choose carefully.
You want people to easily remember your name. (Ex: @HSAHomeWarranty)
• Choose a profile picture (don’t be an egg!). Many brands use their logo. Pick something recognizable.
• Choose a background. Twitter has many pre-made themes or you can upload a photo of your choice. There are also many sites that allow you to create your own. (Ex: Themeleon)
• Choose a header photo. This is a somewhat new feature. Much like Facebook, you can choose a cover photo that will be on your home Twitter page and contain your profile picture and biography.
• Biography. You get 160 characters to tell the world about your company, so use it wisely! You also have an option to add a website and the location of your business.
Create a following• Start following people that closely relate to your interests.
Other Realtors, brokers and agents are a great place to start.– You can easily do this by typing “real estate”, #realestate,
or any combination of words in the search bar at the top of your home page.
• Following larger real estate news conglomerates is also a great source of information.– @Trulia @Zillow @YahooHomes @msnrealestate
• Follow people and businesses in your territory. You are the expert on your territory! Follow restaurants, schools, malls and people that live in your area.– You can do this by typing your city, state (Atlanta, GA) in
the search box on the home page. This will bring up a variety of people connected to this city as well as people who are tweeting about the community.
Start tweeting
• Start talking about relevant information. People use Twitter to find information quickly and if you become a hub for real estate information, people will find you.
• Tweet articles from sites such as trulia.com, Zillow.com, realtytimes.com. Remember, you only have 140 characters, so give a quick headline with a link to the rest of the article (you can truncate links by using https://bitly.com).
• Be engaging. Ask questions to your followers and comment on articles people post. Twitter is about the conversation.
• Be personal. No one wants to follow a robot. A combination of personal tweets (Wow! Can you guys believe how much snow we’re getting?) and informational links is a great way to mix it up.
Twitter lingo and symbols• The @ symbol. The @ signifies someone’s Twitter handle, or name. When
speaking to someone or about someone, always start with an @ symbol followed by their Twitter handle. (Ex: Hey @HSAHomeWarranty, did you see that article on the @Zillow site?)
• The # symbol. Hashtags are a great way to enhance a conversation so that more people have the possibility of seeing your tweet. You can literally hashtag every word in a tweet, but it’s strongly discouraged. (Ex: I’m heading to a #realestate conference next week. Can’t wait!) Hashtagging #realestate allows people to click on the #realestate hashtag and see people all over Twitter who hashtagged the same words.
• Favorite. If you love a tweet (the information, the link, what it says) hit the little star button beneath the tweet to save it forever. You can access your favorite tweets through your profile page (FYI: anyone in the world of Twitter can access your favorite tweets, so be careful!).
• Retweet or RT. The best way to give someone a shout out on Twitter. If you see a tweet sent by one of your followers that you love and want to share, hit the Retweet button. That tweet will then be sent out to all of your followers. This is a great way to share information.
• Direct message or DM. This is a way to send someone a private message through Twitter, similar to Facebook emails. These are also limited to 140 characters.
Social Media and the Real Estate
IndustryPart 5
• The domain name www.youtube.com was registered on February 14, 2005
• Over 3 billion videos are viewed a day• More video is uploaded to YouTube in one month than the 3 major US
networks created in 60 years• 70% of YouTube traffic comes from outside the US• YouTube is localized in 25 countries across 43 languages• 800M unique users visit YouTube each month• YouTube is the 3rd largest search engine - #1 for video (358,000 real
estate videos)• Through Google, YouTube can automatically translate your video into
43 different languages
Facts & Figures
REAL ESTATE INDUSTRY AND SOCIAL MEDIA USAGE
73% of homeowners say they’re more likely to list with a REALTOR who offers to do video
REAL ESTATE INDUSTRY AND SOCIAL MEDIA USAGE
Yet only 12 % of the total # of REALTORS currently have
YouTube accounts
• YouTube Videos are a large factor in determining Google rankings
YouTube Advantages
• Sites that showcase relevant YouTube videos are ranked higher
• This means posting and linking to these videos gives you an advantage over other real estate professionals
YouTube Advantages
• YouTube is your mobile advertising it’s available on hundreds of top mobile devices
• Videos attract 300% more traffic and leads (Marketing Sherpa)
YouTube Advantages
• Video is the most engaging and versatile content• Can be used on your
– Website– Email– Facebook– Twitter– LinkedIn– Blog
YouTube Advantages
• You NEED a Google Account• If you have a Gmail for your business use it!
Setting Up A Channel
• Fill in the required information
• After you are logged in click the drop down arrow on the top right and select My Channel
• Select Click Here right underneath your name to create a channel for your business.
• Enter your business name and category then hit Create Channel
• Select a Profile Picture
• This is linked to your Google + profile picture
• Set your channel art
Once set your URL is permanent and can never be changed
Seriously. . . It’s permanent
• Click on your profile in the top right and select YouTube Settings
• Choose Advanced
• Click Create Custom URL
Think it over
Add A Description
• Click on the pencil icon
• Channel Description– The first few characters of your channel description appear most
frequently across the site - highlight your most important content upfront i.e. a link to your website
– The description also shows up in the About Tab for a channel and is a valuable resource for subscribers to find out more
– Accurately describe your channel and capture relevant channel keywords. Include relevant contact information (email, phone, etc)
– Remember to think about your description as it shows up on YouTube- on your channel page and in search results.
• Add Links to:– Your Website– Facebook– Twitter– LinkedIn– Pinterest
Include Links
• Click on the pencil icon directly below the description
• Can add an unlimited number to links to your profile
• However only 1 link to an external site can appear on your channel art
• Use this to drive traffic to your website.
Check this box
Add your website
• Select Upload, then Select files to upload.
Uploading a Video
Note: You can also drag and drop a video file into this area to upload it
Uploading a Video
Category
Privacy Settings
Tags
Description
Share This Link
• Title: What you want to call your video.• Include Keywords
• Description: This tells viewers what the video is about. Keep it brief, and include keywords and your company name and information so that people can more easily find your video when they conduct online searches.
• Tags: These are keywords that help identify your video or business. For example, if you’re a roofer posting a video on how to clean a gutter, you might use the following tags: roofer, gutter, how to clean a gutter, [name of your business], [your business ZIP code], etc.
• Privacy Settings • Pubic – anyone can view your video• Unlisted - only people who have the link to will
be able to view your video• Private - only those who you list can view the
video
• Category: Select a subject matter category that’s most relevant for your business. Most often “Real Estate”
• Advanced Settings: These settings are optional and allow you to include information about the video location and recording date, and settings for comments.
• Keywords in the Title• Keywords in the Description
– Always start with url• Use Tags• Transcription• Keywords in the File name of the video
5 Components to MAXIMIZE Traffic
• iMovie (Mac Only)• Windows Movie Maker (Windows)• YouTube (Edit Online)
Video Editing
• Property Videos– Use property photos to create a branded slideshow tour of a listing with
voiceover. – Include pricing information and a link to the listing in the description
Tactics
• Agent Profiles– Well done agent videos can increase the time spent
on site by prospects• Which in turn decreases their time spent on competitors
sites
– Prospects who call an agent after watching a video profile are far more qualified based on the investment they’ve made in learning about the agent.
Tactics
• Neighborhood Profiles– Use video to help prospective home buyers learn
about cities or neighborhoods– Hyperlocal– Focus on selling the community, not just the
listing
Tactics
Tactics
• Real Estate Industry Current Events– Establish yourself as an expert by discussing
current changes in your real estate market
http://www.youtube.com/watch?v=H5TYbYOvm6c&list=TLOrmgPHuLqiM
Tactics
• Testimonials– Ask your best clients to say a few words about
what it’s like working with you– Take a video camera with you whenever you're
out with clients
Tactics
• Pre-listing presentation video– Create a video with your value proposition, why
a seller should pick you and send it to potential clients before you meet in person
Tactics
• Open House Promotions– Give people a sneak peek at a new property and
let them know when the next open house will be
Tactics
• How To Videos– Real estate can be a big complicated world for
your clients. Help them navigate with short, informational videos that include answers to common questions you receive
Tactics
How to Ideas:• Eco-friendly building• How to purchase a home• Lease-to-own tips• How short sales work• Renovation tips
• Have a Plan• Keep it Short
– 3-4 minute videos• Be Active• Make Content Not Ads
Best Practices
• Everyone starts at 0
Remember
Everyone Starts at Zero
You Are Here
• Many people attempt to use YouTube, throw up a few videos, get discouraged quickly and abandon their channel
Remember
Never Give Up
WHY CARE ABOUT
GOOGLE +?
Who Wants to be #1?
92% of Real Estate Consumers start their Search on the Web
70% start on Google
Google represents over 70%
of all searches on the Internet.
#1 Social Media Platform for
Boosting SEO
SEO
• a URL's number of Google +1s is more highly correlated with search rankings than any other factor.
Getting Started on Google +
• Most of you already have a profile• Log into www.google.com
• Look for +YOURNAME
• Using the menu under Home, select Profile
• Talk about who you are, what you do and where you do it
• Enter Your Current and Past employers • Enter Real Estate Related Skills
New Home Sales; 1st Time Home Buyers; Listing Homes; Short Sales; Seller Representation; 1st Time Home Sellers; Vacation Homes; National Association of Realtors; Relocation; Buyers Agent; etc.
Fill Out Your Info
• Fill out all of your contact info• Set your Work information to Public
• Link to your other social profiles– Facebook, YouTube, Twitter, LinkedIn
• Add a Link to your Website under Links towards the bottom
• If you blog add those sites under Contributor To
Upload a Cover Photo
Find People and Create Circles
• Define Circles?• Group people together based on how you think
of them in real life• They do not know how they’re listed
– People in your circles (but not the name of the circle) will appear to others on your Google Profile
What happens when you add someone to a circle?
• They may receive a notification that you've added them.
• Anything that you previously shared with that circle (before he or she became a member) will now be visible to them.
• If they add you to their circles, posts you've shared with them may appear within their stream of posts.
Finding People
• Place your cursor in the top left corner for the Google+ main menu. Click People.
• Use Suggestions to find people who’ve added you to circles or to add people to your circles.
• Use 'Find coworkers' or 'Find classmates' to find additional people and add them to your circles.
What Is It?
Google Authorship
https://plus.google.com/authorship
• Enter your email • When the email arrives click the Verify button
Check Your Links
• Go back to edit the Links section on your profile
• Make sure you list all of the websites that your contribute content to
Google + Pages
Get found, right when your customers are most interested.
Google Places?
• Now Google + Local
Google + Local
• They place this group of businesses on page #1 of search results, at the top, in prime position each time they sense that a Consumer is “Searching” for an agent.
• When they use words like Realty, Real Estate Office, Real Estate Agents, ect Google inserts “Places” right at the top.
Google + Local
• Think of it as “This generations Yellow Pages”! Just as you HAD TO BE in the Yellow Pages, you really HAVE TO BE in Google+ Local!
When your customers search on Google, the results to the right may include relevant posts, photos, and
videos from your Google+ page.
Search: HSA Home Warranty
Create a G+ Page• Place your cursor over Home on the top left and
select Pages
• Choose Create A Page
• Select Local Business or Place and enter your number
• Select Add your business to Google
• Enter your business name and address• Select a category (Real Estate Consultant)
• Choose a page name and enter your web address
You Did It!
Verifying Your Page
Request a Pin
When The Pin Arrives
Google+ Pages in Gmail
Basic Social Media Strategies for Real Estate
MONITOR TRENDS – DON’T MASTER THEM
CONCENTRATE ON BEING INTERESTED INSTEAD OF INTERESTING
What do you post to Facebook?
Social Media and the Real Estate
IndustryPart 6
TOOLS YOU CAN USE
TO MAKE SOCIAL NETWORKING EASIER
Monitoring Your Presence
Realtor
Monitoring Your Presence
Tools You Can UseTMTMBBBB SOISOI
BB = Business Builder AppTM = Time Management AppSOI = Sphere of Influence App
= Available on Android Phones
= Available on iPhone
Every Agent Needs a Smart Phone
WHY?
Tools You Can Use
Dropbox is one of the most popular cloud computing service available currently. It was just recently valued at $4 Billion. How many times have you created a Power Point or similar presentation for a client and they love it so much, they request a copy via email? The only problem is the file may be too large to e-mail. Enter Dropbox, set up a free account, upload your files, then share them with your desired e-mail address(es). Dropbox will notify the individuals(s) that you shared the file with and provide a link for them to set up their free account. Once they do this, your files can be downloaded for free. It’s a beautiful thing if you want to send large files to your clients and business affiliates. Dropbox is the way to go. Your first 2 GB of storage is free before you are prompted to be a paid member, however users can remove files to maintain their storage capacity below the paid level.
HootSuite
TMTMBBBB SOISOI
Evernote
TMTMBBBB SOISOI
Smartr Contacts (XOBNI)
TMTMBBBB SOISOI
Pic Scatter is by far the easiest. You'll need to give access to your likes, photos, and photos shared with you. Then you can create a montage cover showing a group of your friends or some of your likes. You can also use a specific photo album. But no matter what you choose, make sure you have enough there for Pic Scatter to choose from, to prevent repeating of images.
Pic Scatter is free, but contains branding in the image. It's a super low lifetime fee of $1.50 to remove the branding, and it also gives you access to filters, instant uploads, and downloading images to your desktop.
TMTM SOISOI
Timeline Cover BannerUnlike Pic Scatter, Timeline Cover Banner is totally free and does not contain any branding. It's not as simple, but if you want total control over your Facebook Timeline's cover image, this will do the trick. Their tool lets you upload any image (or images) of your choice, which you can then edit or add text to. You can also select from one of many free background images in their gallery. Once you've perfected your cover image, it will download right to your desktop. The big plus here? There's no need to connect via Facebook!
TMTM SOISOI
Pocket (Read It Later)Sync any article, video or web page that you want to read, watch or view later. across to your phone, tablet and computer
TMTM
CamScanner
Use your phone camera to SCAN (take a picture of) all kinds of paper documents and send them to clients
TMTM
SlyDial
TMTM
Magic Plan
TMTMBBBB
Sitegeist
BBBB
Camera awesome
TMTMBBBB
HomeSnap
TMTMBBBB
Video Walkthroughs
• www.YouTube.com/HSAWarranty
HSA Social Media Resources
Facebook.com/hsahomewarranty
Win Prizes
Post on our page and be entered into our monthly fan drawing
Just a Thought…
Everybody is….• Tweeting• Facebooking• Blogging• Texting• Pinging• Posting• Emailing
Nobody is…• Doorknocking• Farming• Calling• Talking• Writing• Mailing• Living
Your opportunity is to combine these two columns!!!!!
Thank You!
burke.smith@onlinehsa.com
Want Burke to Speak at Your Next Company or Office
Event?
Contact Brian Geick at 608-798-6410or email brian.geick@onlinehsa.com
Your HSA Team
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