leadership upper valley

social media

social media - what is it?

• efficient 2-way communication network: friends & biz associates

• sharing what am I doing now: news, expertise, promotion

• easy to filter for the information you care about

is it important?

Google follows social media

news blog new news, living

Twitter almost kid-free

LinkedIn #1

Facebook 120,000,000

video/YouTube #1

mindset

• your voice magnifier

• be a giver, give your best, everyone’s watching

• building relationships

• transparency

• pitching = pushback

old vs. new marketing

• Old marketing: $ads, push, interruption

• New marketing: $time, building relationships, participatory

social media at work

• Google and your news blog

• Twitter

• YouTube

• Facebook

• LinkedIn

what is a news blog?

• the voice of your business

• Eastman Real Estate Blog

• breaking news

Eastman Real Estate

why blog?

• trust builder

• 1 article = Google magnet

• distributed - RSS feed

• metrics that prove news blogs attract Google

New Blog Brings Traffic

how do I know what to blog about?

what to blog

• how-to advice, new services, products, promotions, PR, video, podcast

• answer client questions

• 400 words pleases Google

• 40 words pleases humans

• go for it

your golden keyphrase listuse in your

news blog titles

use in your

news blog titles

TextTextTextTextTextText

wrong: “New listing in

Grantham, NH

right: “House for sale: Grantham,

NH”

example:

what to write:read related news

• inspiration for what to write (or tweet)

• RSS reader = efficiency

• keep your finger on the pulse

news blog summary

• visualize your news blog as your online voice

• write often keeping an eye on your keyphrase list

• follow related blogs/websites for what’s hot (RSS reader)

• Tweet your news blog

Twitter/micro-blogging

what is Twitter?

• text messaging for the internet ‘Tweet’

• 140 chars

• instant

Tweet from your phone

Feed Twitter ontoyour website

used for?

• response to emergencies (Red Cross)

• take out orders

• conferences

• last minute massage openings

• just on the market, breaking news

• think time sensitive

Twitter strategy

• customer service tool - Comcast

• be an authority in your niche

• time sensitive info/deals

• think portable

how do you get Twitter followers?

• promote on website, email signature, business cards, VM

• search and follow others

• post great info and get @RT

• keep keyphrases in mind

• Directories: justtweetit.com, twellow.com, twitterholic.com

easy following

• TweetDeck.com

Tweet distribution

• ping.fm

• distributes your Tweets

• feed from Twitter to LinkedIn, Facebook, and many other social media sites

video/YouTube

YouTube

• more searches than Google

• sight, sound, emotion = conversion

• viral, search (Susan Boyle)

• easy and almost free

3 video strategies

get found in Google

VideoVideo

real estate expert

offer video service

Best practices

• short < 2 min

• website address in lower 3rd

• callout at end

• add to YouTube channel

Facebook

Facebook

• 120,000,000 daily users

• most photos, video

• profile = personal

• pages = business

• participatory: feedback, contests, education

Facebook pages

• for business

• public, Google can see

• news feed

• searched within Facebook

• Goal: get fans

LinkedIn

LinkedIn.com

• business network, online resume, hiring, JVs, networking

• answer questions, be rated an expert

• who is networked with your future client?

Twitter

Twitter

Q&AQ&A

BlogBlog

LinkedIn todos

• Fill out your profile to 100%

• Invite and connect with your network

• Recommend colleagues

• Feed your Tweets & blog articles

Where do I start?

1.marketing blog (answers)

2.Twitter (answers)

3.video

4.Facebook

5.LinkedIn

• TCwebsite.com (subscribe)

• Facebook.com/websuccess (fan us)

• Twitter.com/TCwebsite (follow us)