leadership education re-imagined: using social media & the social change model to transform...

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Are college students prepared to be leaders online, using social media for social good? Looking at leadership literature and current practices, a gap exists in how to develop students to be agents of change using social media. This session was presented at the 2014 NASPA Western Regional Conference and proposed how educators can adapt the Social Change Model to reflect and apply digital competencies to their practice, leadership curriculum, training and programming.

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Leadership Education Re-ImaginedUsing Social Media & the Social Change Model

to Transform Student Leaders

Josie AhlquistCalifornia Lutheran University

@josieahlquist

1. Student Leadership in the Digital Age

2. Social Change Model

3. Remixing Leadership Theory

4. Crowdsourcing Content

5. Digital Leadership Competencies

#NASPAwrc

Do You Tweet?#NASPAwrc

Student Usage of Digital Tools

Multiple times per day (Junco, 2011; Junco, Heighberger, & Loken 2011; Steinfield, Ellison & Lampe, 2008)

Most popular platform is Facebook

Research = 90-99% college students log on daily (Pempek, Yermolayeva & Calvert, 2009; Gemmill & Peterson, 2006; Junco, 2011; Junco, &

Heighberger & Loken, 2011; Steinfield, Ellison & Lampe, 2008; Chen & Marcus; 2012)

• Expressing true self (Pempek et al., 2009)

• Building and maintaining relationships (Jacobsen & Forste,

2011)

• Decreasing loneliness (Lour, Yan, Nickerson & McMorris, 2012)

• Extra benefits for shy students (Baker & Oswald, 2010)

• Self-esteem (Reich, 2010)

• Social capital (Ellison, Steinfield & Lampe, 2007)

• Transition to college (Gray, Vitak, Easton & Ellison, 2013)

• Academic motivation (Junco, Elavsky & Heiberger, 2012)

• Student engagement (Junco, 2011)

• Civic participation (Valenzuela, Park & Kee, 2009)

• Classroom climate (Cheung, Chiu & Lee, 2011)

Social Media by the Research

• Increased stress (Gemmill & Peterson, 2006)

• Study disruptions (Gemmill & Peterson, 2006)

• Grade attainment (Jacobsen and Forste, 2011)

• Paying attention in class (Gemmill & Peterson, 2006)

• Negative peer feedback (Pempek, Yermolayeva & Calvert, 2009)

• Cyberbullying (Esbensen & Carson, 2009)

• Internet addiction (Kim & Davis, 2002)

• Relationship conflict (Reich, Subrahmanyam, & Espinoza, 2012)

• Fear of Conflict – Being Misunderstood (Ahlquist, J. 2015)

• Social change making doesn’t belong on social media (Ahlquist, J. 2015)

Social Media by the Research

College Student Leaders

High Users

+/- Impact of Social Media

Use

Student Identity

Development

Current Leadership

TheoriesLittle or no

education on digital

technologies

Privacy in Digital Global Environment

Career Bound

Do your Student Leaders have

Role Models

For Digital Behavior?

Social media can

change your life

What is our role in teaching

Digital Identity

Digital Literacy

Digital Citizenship

Digital Leadership

Digital Branding

Help Students Place

Passions into a Digital Purpose

Social {Media} Change Model

Consciousness of Self:

Awareness of the beliefs, values,

attitudes, and emotions that motivate

one to take action.

Congruence: Thinking, feeling, and behaving with

consistency, genuineness,

authenticity, and honesty.

Commitment: Motivational energy to serve and that

drives the collective effort.

Commitment implies passion,

intensity, and duration.

Collaboration: Working with others in a common effort. It constitutes the

cornerstone value of the group leadership effort because it

empowers self and others through trust.

Common Purpose: Working with shared aims and values. Facilitates the group’s

ability to engage in collective analysis of the issues at hand & the

task to be undertaken.

Controversy with Civility: Recognizes two fundamental realities of any creative group effort:

that differences in viewpoint are inevitable, and that such

difference must be aired openly but with civility.

Citizenship: Process whereby the individual and the collaborative group

become responsibly connected to the community and the society through the leadership experience.

10 Competencies of

Digital Leadership

How to Remix

Leadership Theoryfor the Digital Age

Congruence: Thinking, feeling, and behaving with

consistency, genuineness, authenticity, and honesty.

Digital Competency: Establishing Personal

Virtual Boundaries including Privacy, Managing Time Spent

Online & Wellness

Reflect Congruence

Online & In-person

Investigate Profiles

Explore Digital Identity

Controversy with Civility: Recognizes two

fundamental realities of any creative group effort that

differences in viewpoints are inevitable, and that such

difference must be aired openly but with civility.

1.What negative behavior have you

experienced online?

2.What is your response when

something is inappropriate on

social media?

3. Are you responsible to act if

you see a classmate posting

something concerning online?

Campus Community of Care

Build an Online

Citizenship: Process whereby the individual

and the collaborative group become responsibly

connected to the community and the society through

the leadership experience.

Technology &

Social Media have

brought power back

to people.-Mark McKinnon

Join a Global Conversation

#hunger

#socialjustice

#DoSomethingNow

#activism

#humanrights

#YesAllwomen

#BringBackOurGirls

#JusticeforTrayvon

#NotYourAsianSideKick

#Ferguson

#WhyiStayed #WhyiLeft

Take Back Yik Yak

Putting Yik Yak

to the test

Teach students to

Upvote GOOD

Take back the tools for good

CrowdsourcingThe Social {Media} Change Model

Social {Media} Change Model

1.Consciousness of Self

2. Congruence

3. Commitment

4. Collaboration

5. Common Purpose

6. Controversy with Civility

7. Citizenship

(8) CHANGE

Using Framework of

BrainstormReflection

Questions

Exercises

Experiences

Assignments

Campus

Initiatives

Programming

Social

{Media}

Change

Model

10 Competencies of

Digital Leadership

Digital Literacy

• Awareness of Emerging Technology Tools and Platforms

• Digital Content Analysis, Sorting Accuracy and Quality from False or Misinterpreted Information.

Consciousness of Self

• Online Self-Awareness & Reflection of Digital Profile

Congruence

• Establishing Personal Virtual Boundaries including Privacy, Time Management & Overall Wellness

Commitment

• Cultivating Professional, Strategic and Career-Oriented Online Branding

Collaboration

• Building a Personal Learning Network

Common Purpose

• Integration of Digital Tools into Leadership Presence

Controversy with Society

• Cyber Conflict Resolution and Mediation

Citizenship

• Digital Decision Making Strategies based in Positive, Authentic & Constructive Activity

• Using Social Media for Social Good

What social media

platforms can

leadership behavior be present?

How can you re-imagine leadership

education in the digital age?

www.josieahlquist.com

jahlquis@callutheran.edu

@josieahlquist

/josieahlquist/

Follow Updates at www.josieahlquist.com

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