lead scoring for smart people (types of lead scoring)
Post on 17-Nov-2014
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Lead Scoring for Smart
PeopleTypes of Lead Scoring
Previously…
• Why you should implement lead scoring
• Benefits of lead scoring
Best In Class Companies
35% Increase
4
Types of Lead Scoring
5
Types of Lead Scoring
• Demographic Scoring
6
Types of Lead Scoring
• Demographic Scoring
• Behavioral Scoring
Based on:
Based on:
•Job title
Based on:
•Job title•Industry
Based on:
•Job title•Industry •Location
Identify
leads which sales should talk
to
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Behavioral Scoring
Are they engaged with your marketing?
Are they engaged with your marketing?
Are they opening and reading emails?
Are they opening and reading emails?
Leads which are more engaged in your content are more likely to become active opportunities
QUICK TIP
Work with sales
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Interested in learning more?
Visit:
www.beachheadmarketing.com
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