lcmc: 2014 strategic framework

Strategic Planning for Email in 2014

Kara Trivunovic, VP Strategic Services

Planning without action is futile, action without planning is fatal.

(Unknown)

Just Like Herding CatsSource: M

oreu - Stuff - Novem

ber 18, 2008

Email is One Component

A Simple 5-Step Process

A Simple 5-Step Process

Take an honest look at performance metrics and solicit input to establish a clear picture of performance.

Evaluate the Program• Monitor performance metrics

throughout the year• Measure progress against internal

benchmarks and goal attainment• Solicit input from inside and

outside the organization• Be honest about performance• Identify internal hurdles and

program gaps

A Simple 5-Step Process

Define a mission and vision for program direction in 2014.

Look Ahead

• Provide a vision for the program• Establish the mission or

contribution • Think like your subscribers• Prioritize gap remediation

A Simple 5-Step Process

Clearly define and state realistic, executable tactics necessary to achieve success.

Define the Objectives• Don’t confuse goals and

objectives• Keep objectives realistic• Prioritize objectives in a

logical order• Define measures of success

at each stage

A Simple 5-Step Process

Identify and align with key members of the organization to provide the best chance for success

Assemble the Team• Identify key contributors

inside and outside the marketing organization

• Share the mission and the vision

• Hear and internalize feedback

• Review gap analysis and validate priorities

A Simple 5-Step Process

Maintain a consistent view on performance against goalsand objectives throughout the year.

Monitor the Results• Align KPIs appropriately• Define success at each stage• Review periodically,

minimum Quarterly• Adjust along the way

Cats Can Fall in LineSource: The Farside

Questions?

THANK YOU.