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LCASLA Strategic Planning Meeting Friday and Saturday, June 1 – 2, 2013 Baton Rouge, LA
The mission of the Louisiana Chapter American Society of Landscape Architects is to lead, to educate and to participate in the careful stewardship, wise planning and artful design of our cultural and natural environments. Advocacy and Awareness
• Enhance the public’s awareness, understanding and appreciation of the value of landscape architecture to Louisiana and its people.
• Support and protect the right to practice landscape architecture in Louisiana. Member Services and Support
• Foster professional growth through continuing education, networking and leadership development opportunities.
• Recognize, celebrate and promote the excellence of landscape architects and the diversity of the profession.
• Actively support and develop emerging professionals through chapter programming. Supporting the Profession
• Engage Louisiana State University students and faculty to sustain the future of the landscape architecture profession.
• Cultivate interest in landscape architecture and increase the profession’s diversity through career discovery.
Governance & Management • Provide transparent and accountable leadership through open communication with the
membership. • Efficient use of chapter resources based on member needs and priorities. • Identify and invest in future leadership to ensure the viability of the chapter.
Attendees Haley Blakeman, ASLA President Greg Grandy, ASLA President-‐Elect Jenny Harbourt, ASLA Secretary Chris Ferris, ASLA Treasurer Steve Shurtz, ASLA Trustee Shannon Blakeman, ASLA Past President Becky O’Neal, ASLA At-‐Large Representative Chad Danos, FASLA ASLA Vice-‐President of Governmental Affairs Facilitator: Barbara Drobins Director, ASLA Member and Chapter Services Department Strategic Objective Statements and Goals The participants then drafted the following strategic objectives for the Louisiana chapter, set goals and identified programs, activities and events to reach each objective.
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Advocacy and Awareness Strategic Objective: Enhance the public’s awareness, understanding and appreciation of the value of
landscape architecture to Louisiana and its people. Goal 1. Increase public relations initiatives.
• Identify public relations chair • Create chapter speaker bureau • Document chapter activities (photos) • Craft media relations plan
o Increase distribution of press releases • Hold National Landscape Architecture Month (NLAM) activities/events (and notify national
office) • Encourage members to submit Year of Public Service (YPS) projects • Utilize social media
o Link to practice law information to website o Update website and Facebook
Goal 2. Increase landscape architects influence on boards, committees and taskforces. • Identify opportunities • Identify appropriate chapter representative
Strategic Objective: Support and protect the right to practice landscape architecture in Louisiana. Goal. 1. Establish a chapter Advocacy committee.
• Increase advocacy network participation o Distribute member alerts
• Identify legislative issues and priorities o Selection boards o Restraint to practice (municipalities) o Communicating the value of landscape architects to state agencies
• Monitor legislation • Promote legislative successes to members and outside parties • Solicit member information on municipal ordinances related to the defense of practice • Identify lobbyist role and tasks – provide to Executive Committee • Identify rules and regulations that need updating/input and develop strategies to address
Goal 2. Educate decision makers on the role of landscape architects in addressing the unique needs of the Louisiana environment and culture.
• Utilize chapter speaker bureau • Engage municipalities by providing topical information and data • Solicit invitations to Louisiana Municipal Association and Louisiana Police Jury Association
meetings • Identify methods to engage decision makers to more effectively administer rules and regulations
to increase opportunities for landscape architects Goal 3. Formalize allied collaborations.
• Identify mutual advocacy interests • Form state chapter presidents council • Explore the possibility of a joint leadership development workshop with a state allied profession
organization Member Services and Support Strategic Objective: Foster professional growth through continuing education, networking, and
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leadership development opportunities. Goal 1. Create professional development plan.
• Conduct chapter annual meeting • Host networking/social events (tailgating, etc)
o Host regional events (Baton Rouge and New Orleans) • Provide continuing education opportunities
o Host regional events (Baton Rouge and New Orleans) o Host lunch and learns o Host local practice insights roundtables
• Increase volunteer and service project opportunities • Investigate becoming an approved Landscape Architecture Continuing Education System (LA
CES) provider or offering it in conjunction with neighboring ASLA state chapters. Goal 2. Develop membership management plan.
• Craft member recruitment plan o Expand prospective member list
“Fringe” members (non-‐traditional landscape architects) Louisiana State University alumni list Affiliate members (vendors, contractors) Coordinate with national on prospective member list
• Continue licensee certificate printing and mailing • Approach firm principals in supporting membership (dues and time) • Craft member retention plan
o Initiate new member welcome Welcome calls New member social events Newsletter spotlight
o Increase member value communications Strategic Objective: Recognize, celebrate and promote the excellence of landscape architects and the
diversity of the profession. Goal 1. Administer effective recognition programs.
• Execute the chapter awards program o Evaluate expanding the program to include contactors and advocacy supporters o Promote award recipients o Archive past award winners and significant works
• Develop chapter volunteer and service recognition program • Recognize long-‐term members
o Newsletter spotlight • Chart pathway to fellowship
Strategic Objective: Actively support and develop emerging professionals through chapter programming. Goal 1. Design chapter programs for emerging professional members.
• Launch mentorship program o Engage Fellows and chapter past presidents
• Increase job resource postings • Develop Landscape Architect Registration Examination (LARE) prep program • Promote licensure and the PLA (Professional Landscape Architect) designation
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Goal 2. Explore future practice issues for emerging professionals. • Landscape architect in training
Supporting the Profession Strategic Objective: Engage Louisiana State University students and faculty to sustain the future of the
landscape architecture profession. Goal 1. Strategize with Louisiana State University program chair and faculty.
• Coordinate Honor and Merit Awards • Ask about availability of Louisiana State University game tickets for chapter use • Support Louisiana State University scholarship trust • Faculty-‐to-‐allied faculty coordination • Software professional development workshops on campus • Encourage student participation in American Society of Landscape Architects Louisiana chapter
o Chapter awards o ASLA advocacy day and mid-‐year meeting in Washington DC
Goal 2. Increase Louisiana State University programs and events. • Organize and host firm crawl • Offer professional practice class presentations • Offer informal desk critiques • Host portfolio review • Add students to advocacy network • Utilize students volunteers at chapter annual meeting • Provide scholarships to chapter annual meeting and possible ASLA annual meeting • Bring student to ASLA advocacy day and mid-‐year meeting in Washington DC • Host graduating senior event • Offer professional mentors for each new class to follow them all five years
Strategic Objective: Cultivate interest in landscape architecture and increase the profession’s diversity
through career discovery. Goal 1. Engage diverse student populations to introduce landscape architecture as a career option.
• Identify career discovery programs and encourage members to participate -‐ ASLA career discovery -‐ ACE mentor program -‐ Student Conservation Association
• Invite Louisiana State University students to participate in career discovery outreach Governance & Management Strategic Objective: Provide transparent and accountable leadership through open communication with
the membership. Goal 1. Craft chapter communications plan.
• Produce regular newsletter distributed to members and non-‐members Highlight member value Spotlight new and longtime members Regular article on local practice issues
• Administer member surveys • Set chapter communications calendar
Newsletter Membership correspondence (new member welcome, renewal reminders, etc)
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Sponsor communications • Create chapter events calendar
Executive Committee meetings; promote meeting attendance to members and students Professionals development opportunities Social events
• Post chapter governance information to website Chapter annual report Executive Committee minutes
Strategic Objective: Efficient use of chapter resources based on member needs and priorities. Goal 1. Identify and develop governance structure to implement strategic plan.
• Formalize committee structure • Craft lobbyist request for proposal (investigate chapter management options) • Revisit chapter positions descriptions and manuals
o Review leadership terms Goal 2. Develop, review and adhere to chapter budget.
• Conduct annual audit • Follow-‐up on tax exempt status • Consider advocacy dues assessment
Goal 3. Administer and expand chapter sponsorship program. • Continue chapter annual meeting sponsorship program • Evaluate additional sponsorship opportunities • Increase sponsor interactions
Goal 4. Draft 2016 ASLA annual meeting plan. • Obtain Host Chapter Agreement from ASLA national
Strategic Objective: Identify and invest in future leadership to ensure the viability of the chapter. Goal 1. Designate Associate-‐At-‐Large Executive Committee position.
• Craft position description • Outline responsibilities and tasks
Goal 2. Design and implement a chapter leadership succession plan. • Utilize past chapter presidents
Goal 3. Engage and develop future leaders. • Provide leadership development opportunities
o Investigate leadership workshop possibilities (joint program with allied professions) Committees and Working Groups The participants considered the programs and work that needs to be accomplished to reach the strategic objectives and developed the following committees and assigned tasks. 2016 ASLA Annual Meeting Committee Executive Committee Liaison: Greg Grandy, ASLA
• Draft 2016 ASLA annual meeting plan Advocacy Committee Executive Committee Liaison: Shannon Blakeman, ASLA
• Increase advocacy network participation o Distribute member alerts
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• Identify legislative issues and priorities o Selection boards o Restraint to practice (municipalities) o Communicating the value of landscape architects to state agencies
• Monitor legislation • Promote legislative successes to members and outside parties • Solicit member information on municipal ordinances related to the defense of practice • Identify lobbyist roles and task – provide to Executive Committee • Identify rules and regulations that need updating/input and develop strategies to address • Engage municipalities by providing topical information and data (utilize chapter speaker bureau) • Identify methods to engage decision makers to more effectively administer rules and regulations
to increase opportunities for landscape architects • Identify opportunities to increase landscape architects influence on boards, committee and
taskforces and identify the appropriate chapter representative Annual Meeting Committee Executive Committee Liaison: Haley Blakeman, ASLA
• Organize and execute annual meeting Archive Committee (possible working group of Public Relations Committee) Executive Committee Liaison: Steve Shurtz, ASLA Audit Committee Executive Committee Liaison: Chris Ferris, ASLA
• Conduct annual audit Executive Committee
• Identify public relations chair • Set chapter communications calendar (Secretary) • Craft Annual Chapter Report (President) and share with members (Public Relations Committee) • Craft Executive Committee minutes (Secretary and post on website (Public Relations
Committee) • Develop, review and adhere to chapter budget (Treasurer) • Follow-‐up on tax exempt status (Treasurer) • Consider advocacy dues assessment • Formalize committee structure
o Identify public relations chair (Public Relations Chair Executive Committee Liaison) o Establish a chapter Advocacy committee o Identify committee members and chairs (Individual Executive Committee Liaisons)
• Craft lobbyist request for proposal (investigate chapter management options) • Revisit chapter positions descriptions and manuals
o Review leadership terms • Designate Associate-‐At-‐Large Executive Committee position
o Craft position description o Outline responsibilities and tasks
• Design and implement a chapter leadership succession plan • Utilize past chapter presidents • Identify mutual allied profession collaborations advocacy interests
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• Form an allied professions state chapter presidents council • Query allied professions about a joint leadership development workshop (with Professional
Development Committee) • Solicit invitations to Louisiana Municipal Association and Louisiana Police Jury Association
meetings • Strategize with Louisiana State University program chair and faculty on the following items:
o Coordinate Honor and Merit Awards o Ask about availability of Louisiana State University game tickets for chapter use o Support Louisiana State University scholarship trust o Faculty-‐to-‐allied faculty coordination o Software professional development workshops on campus (pass to Professional
Development Committee) o Encourage student participation in Louisiana chapter awards o ASLA advocacy day and mid-‐year meeting in Washington DC
• Explore future practice issues for emerging professionals (i.e. LAIT-‐ Landscape Architect In Training)
Fellows Committee Executive Committee Liaison: Chad Danos, FASLA
• Chart a pathway to fellowship program Membership Committee Executive Committee Liaison: Jenny Harbourt, ASLA
• Administer member surveys • Craft member recruitment plan
Expand prospective member list “Fringe” members (non-‐traditional landscape architects) Louisiana State University alumni list Affiliate members (vendors, contractors)
Coordinate with national on list • Continue licensee certificate printing and mailing • Approach firm principals in supporting membership (dues and time) • Craft member retention plan
Initiate new member welcome Welcome calls Newsletter spotlight (with Public Relations Committee) Social events (with Social Committee)
Increase member value communications Recognize long-‐term members Spotlight in newsletter
• Develop Landscape Architect Registration Examination (LARE) prep program NLAM/ Volunteer Service Committee (possible working group of Public Relations Committee) Executive Committee Liaison: Steve Shurtz, ASLA
• Hold National Landscape Architecture Month (NLAM) activities/events (and notify national office)
• Encourage members to submit Year of Public Service (YPS) projects
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Nominations Committee Executive Committee Liaison: Chad Danos, FASLA
• Coordinate chapter leaders election process • Choose candidates for ballot
Professional Development Executive Committee Liaison: Becky O’Neal, ASLA
• Provide leadership development opportunities to engage and develop future leaders Investigate leadership workshop possibilities (joint program with allied
professions with Executive Committee lead) • Create professional development plan, include the following:
o Regional events (Baton Rouge and New Orleans) o Lunch and learns o Local practice insights roundtables
• Develop software professional development workshops on Louisiana State University campus (wait for direction from Executive Committee)
• Investigate becoming an approved Landscape Architecture Continuing Education System (LA CES) provider
• Create mentorship program (utilize Fellows and past chapter presidents) Public Relations Committee Executive Committee Liaison: Steve Shurtz, ASLA
• Craft chapter communications plan (include newsletters and surveys with Membership Committee)
• Produce regular newsletter distributed to members and non-‐members (member spotlights and local practice articles)
• Manage/Utilize social media (website, Facebook and twitter) o Continually update web and Facebook o Create online chapter events calendar o Post chapter governance information to website (with direction from Executive
Committee) o Display practice law information to website o Increase job resource postings
• Create chapter events calendar o Promote meeting attendance to members and students
• Create chapter speaker bureau • Document chapter activities (photos) • Craft media relations plan
o Increase creation and distribution of press releases • Identify career discovery programs and encourage members to participate
ASLA career discovery ACE mentor program
o Invite Louisiana State University students to participate in career discovery outreach • Promote licensure and PLA (Professional Landscape Architect) designation • Execute the chapter awards program
o Evaluate expanding the program to include contactors and advocacy supporters o Promote award recipients o Archive past award winners and significant works
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• Develop chapter volunteer and service recognition program Social Committee Executive Committee Liaison: Tara Titone, ASLA
• Host networking/social events (tailgating, etc) o Host regional events (Baton Rouge and New Orleans)
• Provide continuing education opportunities (with Professional Development Committee) o Host regional events (Baton Rouge and New Orleans) o Host lunch and learns o Host local practice insights roundtables
• Increase volunteer and service project opportunities • Investigate becoming an approved Landscape Architecture Continuing Education System (LA
CES) provider Sponsorship Committee Executive Committee Liaison: Byron Pogue, ASLA Administer and expand chapter sponsorship program
• Continue chapter annual meeting sponsorship program • Evaluate additional sponsorship opportunities • Increase interactions with sponsors
Student Engagement Executive Committee Liaison: TBD (Associate-‐At-‐Large)
• Organize and host firm crawl • Offer professional practice class presentations • Offer informal desk critiques • Host portfolio review • Add students to advocacy network • Utilize students volunteers at chapter annual meeting • Provide scholarships to chapter annual meeting and possible ASLA annual meeting • Bring student to ASLA advocacy day and mid-‐year meeting in Washington DC • Host graduating senior event
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