laws of attraction

Laws of Attraction

Agenda

9.30am: Registration and Networking

10.00am: Welcome & introductions

10.10am: EMEA Hiring and Industry Insights 

10.40am:  Embrace Content Marketing 

11.00am: Guest panel

11.30am: Group Discussion & Close

6 Transformational Trends from Talent Connect

Who’s in the Room?

Most Popular

Most Endorsed

Earliest Adopter

Most Connected

EricaSkelly

KevinDaly

ElizabethO'Hanlon

JenniferChamberlaine

EMEA Hiring & Industry InsightsRichard LiddingtonEMEA Talent Acquisition Managerlinkedin.com/in/richardliddington

Who am I?

12 years in Recruitment – Both Agency & In-House

International Experience – UK, Ireland & Middle East

Doha to Dublin

4th year with LinkedIn – Employee 151

Lead Sales recruitment in Ireland

Hiring at LinkedIn - An insight into how it works & what do we do differently?

How does LinkedIn recruit?

100% Direct Sourcing 4 Sources of Hire – Direct, Referral, Internal & RecruiterUnderstanding of MarketThe ApproachInitial contactFormal Process

Talent Analytics & Talent Flows

The Sourcing Model

Team of Sourcers targeting Passive Talent

Focus on roles with a Longer TTHActive Roles – Quota Carrying Backfill Non Active Roles - Leadership (Succession Planning)

Market Mapping – Who, Where & How Many

Allows TA to stay ahead of the business & “Build a Bench”

Success Story – Deirdre McGinn

TAM Search highlighted 120 – 130 suitable profiles Deirdre was identified & InMailed Passive in the UK Not right time Invited to Executive Event – Actively Engaged with LinkedIn Role approved with LinkedIn Dublin for a Senior Sales Leader Interviewed & Hired Total Time – 1 year

What is your Brand on LinkedIn?

Brand is not just the role of Marketing. Talent Acquisition & Business Managers play a crucial role

Don’t just share links to job descriptions. Be an active ambassador for your team and company. Post Blogs, Team Photos’, Rich Media or share industry news & insights

Deirdre McGinn

What do your candidates say about you?

Candidate experience plays an important role in the success or failure in your Talent Attraction strategy. Does your business treat unsuccessful candidates in the same way it does the successful ones?

How to Improve Candidate Experience

What did we do? Focused on the Interview Experience

Co-Ordination – Clear & Interactive

Meet & Greet – punctual & polite

Interview Room – Set up & tidy

Hiring Managers – Prepared, Structured, Professional & Inspirational

Feedback & Follow Up – Be Open, Honest & Constructive

Remember this…

4 Recruitment Trends Affecting Talent Attraction in Ireland

1. Diversity – Are you viewed as an Inclusive Employer? Not just Gender but LGBTQ and Multi National. Diversity of Thought is equally as important what will employees learn when they join you?

2. Brand Ireland – “Dublin, it’s not London or Paris”. Perception that it’s small, limited work / life balance, expensive and for junior to mid workforce to get international experience

3. Baby Boom – Ireland is experiencing a Baby Boom. What are you doing as an employer to not only retain Talent with children but be seen as an employer who welcomes & caters for Parents.

What are your benefits, policies and facilities for Parents?

4Housing & Schools – Perception is that its difficult and expensive to rent in Dublin.

The Evolution of an Effective Employer Brand

Rob LeachSolutions Consultantie.linkedin.com/in/robertsleach

Today’s Topics

Stages of Employer Branding Broadcasting your Brand Activating Employee Ambassadors Creating the Emotional Connection Q&A

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The Three Stages of an Employer Brand

19

Broadcast Employees Emotion

Information&channelsthatyou

control

Enablingyouremployeesto

promoteyourbrand

Creatinganemotionalconnection

withyourbrand

Broadcasting your Brand

“Doing business without advertising is like winking at a girl in the dark. You know your doing it, but no one else does”E.W. Howe

IfTalentisn’tactivelylooking,howwilltheyknowthatyouarehiring?

Every candidate you have ever hired has been on the same journey

Unaware Aware

ConsideringHired

Employer Brand is your companion on this journey

UnawareAware

ConsideringHired

Broadcast your brand through targeted advertising

Reach out to potential candidates and convert them into followers

300% Follower base increase- Symphony Teleca

Ensure you arealways top of mind

Relevant contentEncourages likes& shares

Broadcast through content updates

uplift in click throughrates for updates

25%

the usualcontent traffic

3x

Sponsored Content

Page visitors seethe content that isrelevant to them

≤ 400%increases in candidate conversions achievable with targeted content

IMAGES

VIDEOS

JOBS

Your brand on your career page

Activating Employee Ambassadors

Activate your EmployeestoamplifyyourLinkedInimpact

Whenemployeessharejobs&buildtheirpersonalnetworks,theyimproveyourabilitytohire

*Calculatedbycomparingthenumberofapplicationsperjobforjobssharedbynonrecruiteremployeesvsjobsnotshared

30%more job

applications*

Jobs shared by employees yield

more likely torespondtoanInMail**

**Lookingatresponserateforinmailssentviarecruitertomemberswhohadaconnectionwithinthecompanyvsthosethatdidnot

27%Members connected to your employees are

...andnewhiresconnectedtoyouremployeesareoftenabetterfitforyourcompany

37%lower initial

attrition rate1 forhiresimpacted2byemployees

1 Initial attrition rate is calculated as employees leaving the company within 6 months of joining2 Hires impacted is Measured as Profile views, connections, inmails sent by the new hire 12 to 1 months prior to starting the job

Howdoesthiswork?

Jobswitchershavelongreliedontheirpersonalnetworkstodiscovernewopportunities

more trusted toprovidecredibleinformationonwhatit’sliketoworkatacompany

3xComparedtoaCEOormediaspokespersonemployeesare

Thinkaboutdifferenttypesofinformationyoumayread,seeorhearaboutacompany.Foreachtopic,selectwhichpersonyoutrustmosttoprovideyouwithcredibleandhonestinformationaboutacompany2014 Edelman Trust Barometer Annual Global Study

Today,manyofthosepersonalinteractionshappenonline

*Whatchannelsdoyouusetolookfornewjobopportunities.Global Talent Trends 2015

2in5Interacted** with

employees fromtheircurrentjobonLinkedIn

beforebeinghired

Millionsofmemberschangejobseverymonth

Usesocialprofessionalnetworkstodiscovernewopportunities*

56%**Measuredasprofileviews,connections,inmailssentbythenewhire12to1monthpriortostartingthejob

OfjobswitchersuseLinkedIntoresearch

potentialemployersandjobs***

75%***Source:LinkedInsurvey,Why&HowPeopleChangeJobs,(Mar2015).“duringyourrecentjobchangeexperience,didyouuseLinkedInto…

Youremployeesareconnectedtoahugenetworkofqualifiedtalent

AverageFollowerNetwork

VSAverageEmployeeNetwork

10x

larger than your company followers

AndtheycannaturallyengagethisnetworkviatheirLinkedInpresence

On the profile pageLookingatemployeeprofilesisthetopactivityofjobswitchersontheLinkedInplatform

On the newsfeed

On your career pageResearchingcompaniesisoneofthetop5jobswitcheractivities.

Laura Taylor

Laura Taylor

Enableemployeestoimpact your next hires

Encourageyouremployeestopopulatetheirprofileswiththeircurrentrolesandcompany

VS

Companieswithhigh profile completeness have

1Conversioncalculatedasjobviewswithin14daysofaprofileviewforcompanieswithlow(<30%ofemployees)profilecompletenesscompaniesvshigh(>70%ofemployees)profilecompletenesscompanies

59%higher conversion1 fromprofileviewtojobview

Promptopportunitiesforemployeestoengagewithandsharecompanysponsoredcontent

Note: Engagement data from Jan 2015; Engagement stands for clicks + social gestures (shares / posts / comments / likes)1. “Company Content/employees” defined as engagement with: 1) Company Status updates, 2) Employee Influencer posts, 3) Employee Long-form posts, 4) Employee shares/posts

…But they increase overall engagement by

of employees engage with their company’s content…

2% +20%

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Active, socially engaged employees will maximize your LinkedIn investment

Increasejobviews&inMailresponses Improvequalityhires Amplifycandidatereachandimpactviayour

employee’sprofessionalnetworks

Build your ambassador program in 3 steps

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 Three steps to unite your own employees to help build your brandBuilding a brand ambassador program

Educate&

Inform

Engage&

Encourage

Measure&

Monitor

Creating an Emotional Connection

Storytelling is the most powerful way to put ideas into the world today.

- Robert McAfee Brown

“Marketing is no longer about the stuff that you make, but about the stories you tell.”Seth Godin

Your Employee Value Proposition:The attributes that you most want associated with your company

Employer Branding :The delivery of your EVP across every communication touch point both internal and external

Talent Brand:The highly social, totally public version of your employer brand incorporating what talent thinks, feels and shares about your company as a place to work (tA)

Setting the foundation

“Ifhistoryweretaughtintheformofstories,itwouldneverbeforgotten.”Rudyard Kipling

48

 Humour & NostalgiaDropbox

49

 Aspiration & FamilyGE

50

 Aspiration & HumourGE

51

 InspirationL’Oreal

Follo

wer

s

Time

BUILD,ENGAGEANDRECRUITFORSUCCESS

RELEVANTJOBS

CAREERPAGES

TARGETEDMEDIA

EMPLOYEEADS

RECRUITERCONTENTUPDATES

BUILD ENGAGE RECRUIT

Laws of Attraction Panel

Noel DowlingTechnical Recruitment OfficerErgo

Anita WalshHR Manager at Ward Solutions

Richard LiddingtonEMEA Talent Acquisition Manager LinkedIn

Rob LeachEMEA Media SolutionsLinkedIn

Thank You!