launch a new product marketing mix

Marketing

Project

Our Logo

Agenda Our Product Mission and Vision About the company Why this Product Target Market Competitive Analysis Marketing Mix (4 Ps)

Our Product Our product name is Fruitango which is

pure fresh fruit juice. It is least nectar juice introduced by us.

So question is what is Nectar? Nectar is a thick juice made from a

particular fruit contains a lower percentage of juice than pure fruit juice. When two or more fruit juices are mixed, the drink is called a nectar blend.

Our MissionTo provide human being healthy, natural,

fresh and chemical free products

Our Vision Making people healthy by

giving them healthy products is our first priority.

It does not mean that we will not earn profit but along with we will provide them healthy products.

About Company Our company named SHQ Agro Pvt.

Ltd will produce only nectar free juice.

It is going to make its position in market due to best quality regarding freshness, latest technology and healthy idea.

About Company And for the satisfaction of

customer we have made seasonal flavors which will be available according to season.

Our main production area will be in Sargodha and our fruits will be freshly plucked from our fruit orchards across the Pakistan

Why This Product

Fresh Fruit Juices Nectar Juices Fruit Drinks

Products Market shareFresh Fruit juices 20%Nectar Juices 20%Fruit Drinks 60%

Why this Product So that’s why we decided to introduced

our product which is pure fresh fruit juices available in Tetra packs.

In this way people will get fresh juices in best preserved condition and in best quality without chemicals and least nectar.

Target MarketPrimary Market Secondary MarketKids ( Fond of fresh juices) Travel Industry (such as

Airlines, Trains, Buses etc.)

Teens ( More experimental) Movie cinemas, Theatre,

Youth ( Experimental and strong buying power)

Educational Instituitions

Working people Hotels and Restaurants

House wives Malls and Parks

Competitive AnalysisWe have basically strong competition with two types of businesses. Fruit Juices Vendors or Shopkeeper

Competitive Analysis Nectars and preservatives added tetra

pack fruit drinks

Vendors are selling actually germs and unhygienic juices and made them in unhygienic atmosphere which make people ill except to make them healthy.

We have our own fruit orchards from where we plucked our fresh fruits and then we made fresh juices from them. So that’s why we have competitive lead on vendors.

Competitors vs FruitangoWe have some strong examples which shows the competitive lead of us against our competitors.

Vendor’s Stalls

Fruit Drinks nectar and chemicals added juices on the name of fresh fruit juices, we have competitive lead on them. Because we are providing same flavors, same packing but not nectar juice rather fresh fruit juices.

Our Orchards

Plucking and

Inspection

Processing and

Packaging

Marketing Mix (4 Ps) Product

Price

Place

Promotion

Product Fruitango is 95% fresh juice and 5%

nectar, (Only to maintain the shelf life of our product or to preserve them).

Product Life CycleOur product lies in introduction where we have Low sales High cost per customer Negative profit

Price For setting price of our product we’ll use

penetration pricing strategy because our product will be lie on this strategy with high quality & low price. For introducing new product price low to capture market share expect to make profit in volume.

Place In the beginning we’ll target only

some urban areas and some rural areas.

Because people belongs to both areas.

But rural people are not aware from brands and brand loyalty.

So we’ll try to introduce in rural areas to capture that market also.

Place Our orchards from our fruit

will be plucked in different cities of the Pakistan.

Our production will be in Sargodha.

Our transport will be road transport

Promotion For the promotion we will give

a trial pack to the customers to taste .

As per our introduction phase we have to promote our objectives to customers for brand awareness.

Promotion

We’ll use print media

Radio and Television

Advertisement, hoardings in Public

Cinemas and Bus stops will be promote our product.