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LATEST SITUATION OF
JAPAN ONLINE
BOOKING
AFACT Plenary 2016 @ Tokyo, Japan
TT&L WG Meeting
TAKESHI HAYASHI TAP Co., Ltd.
November 7, 2016
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ABOUT TAP CO., LTD.
IT Company for Hospitality industry in Japan
Providing “Property Management System” since
1987
Specializing in Software development for Hotels
and Ryokans
Over 750 user properties
About 125 employees. (90 IT and Industry
specialists)
Tokyo main office and Okinawa office
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INTRODUCTION OF OUR CLIENTS
Hoshino Resorts - they will open first property
outside Japan in Bali next year.
APA Hotels - over 120 properties in Japan
JR Hokkaido Hotels – subsidiary of rail way
company that substantially owned by
Japanese government.
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PRODUCTS AND SERVICES
Our products and services for hotels, resorts and
ryokans are
TAP Hotel Management System ( packaged system software )
System development and integration
Consulting service
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TAP HOTEL MANAGEMENT SOLUTIONS
PropertyManagement(Accomodation)
CRM
POS(Restaurant/
Shop)
Banquet
Revenue Management
Chanel Controllers
PBX
Card Lock
VOD
Table Layout Designer
CTI
SPA ShopManagement
FinancialAccounting
Financial DataTransformation
Management Accounting
Human Resource and Salary
Management
Receivable(Credit)
Management
Cost Control
MaterialPurchase
Payment(Debt)
Management
支払予定
Bank
Banquets Information board
Shop Stock Control
Agent Payment Data Exchange
Internet Booking Engine
CRS
RestaurantReservation
SFA
PerformanceReport
System for FRONT office
System for BACK office
Interface with Outside Systems
Mobile OES
Additional FacilityManagement
Golf Course Management
Self Check In/Out Kiosk
BusinessAnalysis(Sales &
Accounting)
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INBOUND TOURISM BOOM
International visitors to Japan doubled to over 20
mil. people
8.36 mil (2012)
20 mil+ (2016)
Room occupancy rate is relatively high in major cities.
(Tokyo, Osaka, Nagoya, Fukuoka, Sapporo)
Ryokans in local area are challenging to get foreign visitors
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JAPAN ONLINE HOTEL BOOKING
Online hotel booking is rapidly expanding.
Ratio of online booking (2013)
Business 60% , City and Resort 30% , Ryokan 18%
Most of them are from OTAs.
Rakuten, Jalan, Rurubu Travel (for domestic)
Booking.com, Expedia (for international)
Japanese OTAs decreased their share.
Booking from International OTAs and global hotel brands are increasing.
Increase of booking from direct booking through meta search are expected.
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IT CONNECTIVITY 8
OTA
Hotel
Web
Site
Meta
Search Chanel
Manager
CRS
PMS
Hotel
User
2 Way Connection
Reservation / Inventory / Availability
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Small scaled Lodging House business model and Accommod
Tap co., ltd
1-10-1-202,Makabi,Naha-city,Okinawa
https://www.tap-ic.co.jp/index.html
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How many accommodations are introduced our systems
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As of July 2016,more than 750 accommodations are introducing our systems. https://www.tap-ic.co.jp/index.html
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Our main track record with introducing sysytems in Okinawa
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ホテル名称 部屋数 地区
Busena Terrace 419 Nago City
Naha Terrace 145 Naha City
The Atta Terrace 78 Onna Village
Terrace Club 68 Nago City
Bankoku Shinryoukan Okinawa Resort MICE facility Nago City
Kanucha Resort 450 Nago City
Southern Beach Hotel & Resort 495 Itoman City
Hoshinoya Taketomi Island 49 Taketomi Town Taketomijima
Hoshino Reort Rsonare Kohamajima 162 Taketomi Town Kohamajima
Niraikanai Iriomotejima 140 Taketomi Town Iriomotejima
Haimurubushi kohamajima 140 Taketomi Town Kohamajima
Shigira Bayside Allmanda 174 Miyakojima City
Hotel breeze bay marina 297 Miyakojima City
Brisa wellness villa 59 Miyakojima City
Maihama wellness reourt Okinawa 250 Motobu Town
Hotel Yugafuin Okinawa 64 Nago City
Hotel Yugafuin BISE 60 Motobu Town
Hotel Resonex Nago 143 Nago City
Hotel Resonex Naha 84 Naha City
Moon Ocean Okinawa Hotel & Residence 177 Ginowan City
Hotel Moon Beach 278 Onna Village
Kise Beach Palace 146 Nago City
Onna Marineview Palace 152 Onna Village
Hotel Palm Royal Naha 175 Naha City
Tokyo Daiichi Hotel Naha City Resort 225 Naha City
JAL Private Resort Okuma 184 Kunigami Village Okuma
APA Hotel〈Naha〉 361 Naha City
APA Hotel <Ishigakijima〉 89 Ishigaki City
Our main track record with introducing sysytems in Okinawa
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ホテル名称 部屋数 地区
Marriot Rsourt Okinawa 361 Nago City
Hotel Nikko Alivila/Yomitan resort Okinawa 396 Yomitan Village
Cadmium Hotel Monpa 68 Chayatan Twon
Vessel Campana Okinawa 161 Chayatan Twon
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The graph below indicates the change in number of Tourists visiting Okinawa
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(x1000) Apr May June July Aug Sep Oct Nov Dec Jan Feb Mar Total
H25 516.3 477.6 489.1 583.9 705.5 607.4 543 513.6 515.5 495.1 503.1 630.2 6580.3
H26 565.8 561.4 557.3 653.9 733.3 658.7 586 564.5 549.2 530.1 550.9 659 7169.6
H27 635.4 611.4 610 714 797.8 724.7 696.8 619.6 613.6 581.6 622.5 709.2 7936.3
0
100
200
300
400
500
600
700
800
900
4月 5月 6月 7月 8月 9月 10月 11月 12月 1月 2月 3月
Tourists who visiting Okinawa from 2013-2015
H25 H26 H27
Statistics of OCVB
The figures below indicates the change in number of SLHs and mid size accommodations
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軒数 客室数 収容人数 軒数 客室数 収容人数昭和47年 - - - 94 1,376 2,751
50年 - - - 342 2,461 7,88251年 - - - 309 - 6,96753年 248 3,865 9,464 304 2,083 7,58555年 230 3,761 9,032 355 2,807 9,21857年 203 3,364 7,867 371 2,945 9,18259年 176 3,190 7,287 371 3,058 9,77661年 191 3,229 7,653 305 2,537 8,21763年 153 2,863 6,757 317 2,667 8,481
平成 2年 191 3,762 8,375 311 2,582 8,3454年 212 4,033 9,631 318 2,741 8,4826年 178 4,085 8,532 349 2,866 8,9858年 165 3,695 7,679 343 2,985 8,599
10年 163 3,487 7,044 361 3,021 9,07312年 156 3,412 6,714 369 3,118 9,40414年 164 3,534 7,252 375 3,145 9,29015年 160 3,594 7,128 462 3,685 10,86316年 152 3,562 6,885 481 3,876 11,45117年 182 3,962 8,079 590 5,050 13,41518年 156 3,673 7,179 667 5,584 15,34019年 167 3,946 7,634 720 5,782 15,90120年 169 3,691 7,341 794 6,141 16,85621年 168 3,699 7,412 851 6,566 17,80522年 173 3,626 7,395 904 6,753 18,38223年 176 3,517 7,152 954 7,014 18,71124年 170 3,450 7,078 1,010 7,108 19,20325年 161 3,317 6,780 1,055 7,321 19,80826年 161 3,366 6,797 1,149 7,577 20,59027年 166 3,429 6,949 1,266 8,000 22,004
民宿等小規模(100人未満)
※ 「民宿等」には、民宿、ペンション・貸別荘、ドミトリー・ゲストハウス、ウィークリーマンションが含まれる。 沖縄県の観光統計より作成
・Our targets SLH ・Nmber of SLH has been incrising
・On the other hands, mid size accommodations has been decreasing.
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Our target structure
Present our targets
Our new targets Small size accommodations
Mid size accommodations
Big accommodations
Tap has been focused on top 10% accommodations since we started this business. However, it has been changing since Tourists who are visiting Japan has been increasing dramatically. Because, Japan is host country for the Olympic games and deprecation of Yen.
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Our ideas and suggestions
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軒数 客室数 収容人数昭和47年 94 1,376 2,751
50年 342 2,461 7,88251年 309 - 6,96753年 304 2,083 7,58555年 355 2,807 9,21857年 371 2,945 9,18259年 371 3,058 9,77661年 305 2,537 8,21763年 317 2,667 8,481
平成 2年 311 2,582 8,3454年 318 2,741 8,4826年 349 2,866 8,9858年 343 2,985 8,599
10年 361 3,021 9,07312年 369 3,118 9,40414年 375 3,145 9,29015年 462 3,685 10,86316年 481 3,876 11,45117年 590 5,050 13,41518年 667 5,584 15,34019年 720 5,782 15,90120年 794 6,141 16,85621年 851 6,566 17,80522年 904 6,753 18,38223年 954 7,014 18,71124年 1,010 7,108 19,20325年 1,055 7,321 19,80826年 1,149 7,577 20,59027年 1,266 8,000 22,004
民宿等
Our targets have been increasing !
Do we acknowledge how guests want to
us ?
SLH should have more features!
No one pick up SLH`s needs!
We think unitary SHL`s information
Does big accommodations have their own cultures ?
SLH should going forward in same direction and more
improve!
It has been changing guest wants to have
more experience
SLH owner has very close relations with
guests
The issue of MICE is not for big accommodations, also
SLHs too
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Rooms Div Restaurant Div Bridal Div
Small size accommodations are focusing Rooms Div without any Restaurant Div and Bridal Div Small size accommodations are only focusing Rooms Div ,which is most profitable Div Small size accommodations management is better return than condominium management Profit of rooms are higher and relatively easy to cover fixed costs If it is difficult for individuals who try to manage Small size accommodations, they can outsource
management
Business model for Small size accommodations
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Other Div
Small size accommodations
民宿 ホテル ペンション ゲストハウス 小規模宿泊施設様向け 旅館
WEB宿泊予約・宿泊管理システム
アコモド
If you have Wi-Fi environment, you can use accommod just like check in counter 10
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Direct sales function
Easy sales control
Easy clients management
Accommod can provide you all necessary operations. Under Wi-Fi environment, Accommod can help you check in operation, check-out operation, sales management, corporate sales
Integrated direct booking and booking control system
Easy check in operation
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accommod導入後の1日の流れ
Direct sales function
Easy sales control
Easy clients management
○Easy accommodation planning
○Multi languages
(English/Chinese/Korea)
○クレジット事前決済対応
○Facebook log in available Easy check in operation
Booking image via Facebook:https://www.facebook.com/accommod.system/
Direct sales can drive your revenue
Easy log in
There is an inhibitory effect on Facebook log in
It`s not necessary for you to re-record booking information
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accommod導入後の1日の流れ
Easy sales control
Easy clients management
Easy check in operation
Integrated control for Direct booking and OTA booking Direct sales
function
Sight controller (Nettpan)
予約CSV
Accommodation management system
Accommod booking system
etc…
Sample of room confomation
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accommod導入後の1日の流れ
Easy sales control
Easy clients management
Complete check in with signing on tablet
Direct sales function
Easy check in operation
https://www.accommod-hp.com/images/kinou/regicard.png
Guest card image:
・Accommod can show you guest information on the Tablet, like a guest card that is required by law.
Check in should complete with signing on Tablet.
Registered information data should be saved.
Automatic Receipt print out
・Press check out button, receipt automatically print out
・Aggregation of OTA`s points/multi accounts/
※You can check room cleaning condition
Check in
Check out
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accommod導入後の1日の流れ
Easy check in operation
Direct sales function
Easy sales control
Easy clients management
Automatic Aggregation functions
Other report
CRM makes repeaters
・Sales report
・Guests list
・Booking guest list
・Travel roots record list
・Occupancy ratio report
・Room rate report
・Sales report by subjects
・Room cleaning list
・Receipt detail
・Guest record by region
Sales control
Clients management
帳票サンプル
・You just change date, it makes automatically aggregate sales data and other data
・You can save all clients data
・You can check historical records
・You can make special plan for special clients
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