lars osterberg - hubspot ads add-on

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HubSpot Ads Add-on

Should you use Ads? An introduction to the Ads Add-on

Lars Österberg

Product, HubSpot

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Hubspot + Ads?

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Let’s talk about the Elephant in the room.

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53%of HubSpot Customers have used paid channels in 2015

- HubSpot Internal Customer Data

Source: Content Marketing Institute

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Just like Email

Good way | Bad Way

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Native Sponsored Posts

Paid Content in the same place that Social Content lives

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Intent Driven Ads

Ads where HubSpot is already helping you with SEO

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Some of our customers

aren’t a great fit for Ads.

Ads Add-on

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Inbound is still the core of marketing, sometimes you just need a spark.

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1. Been there, tried that – you’re in a competitive industry

and the ROI on most ad networks just doesn’t add up for

you

Some Good Reasons Not to use Ads

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2. You don’t have the budget - you’re still getting your

content engine up and running

Some Good Reasons Not to use Ads

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3. You don’t have conversion paths for specific offers set up

on your website

Some Good Reasons Not to use Ads

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Taking Reasons Off the Table

©Castle Rock Entertainment

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1. No time / can’t afford an outside consultant

Our goal is to make getting up and running with Ads

faster, easier, and more intuitive than you can imagine.

Taking Reasons Off the Table

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2. You don’t have any Ads expertise

We want to teach you to be an expert through the tool,

and keep you from making costly mistakes until you are.

Taking Reasons Off the Table

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3. Too difficult to show ROI

We want tracking to be so easy that you forget it was

something you had set up before.

Taking Reasons Off the Table

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Make Ads Easy.

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Automatic Tracking

No more creating 100 tracking URLs

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ROI Reporting

See what Ad campaigns are really driving your paid results (drill down to see ad or keyword ROI)

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Optimizations

Learn best practices as you go, and avoid costly mistakes

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Demo

(but check it out later on your own too!)