landing page & paf

How can we improve the effectiveness of a direct response campaign?

There are 3 ways to improve the effectiveness of a DR campaign:

1. Buying effectivelly! It’s a Media agency’s responsibility to make sure we get the best ROI by Improving targeting & getting better deals.

2. Effective banners! Having an effective banner with a strong CTA & Messaging.

3. Effective landing pages. Having a landing page that is relevant to the add and converts effectively.

Improving the effectiveness of a campaign

Advert Landing page

Successful order

% Conversions% CTR

Low % CTR + High % Conversions Ineffective Advert / Effective Landing pageHigh % CTR + Low % Conversions Effective Advert? / Ineffective landing pageHigh % CTR + High % Conversions Effective campaign

Landing Pages

How to improve their effectiveness?

1. The Advertisement & Landing page should compliment each other

Get it together with giffgaff

2. Make sure your Headline is effective

Headlines should not confuse, bore but compel a visitor to take a closer look

3. Impeccable grammar

The trust of a visitor will be risked if there are spelling errors and sloppy grammar

4. Taking advantage of trust indicators

Relevant clients

Customer testimonials

3rd party trust and security verification

When eye glasses and lens company ACLlens began using VeriSign, they saw a 41% increase in their conversions and a 58% revenue per transaction.

5. Avoid using any linkOn a landing page, simplicity is key.

6. Use images that relate to copyProduct images or testimonials can have a positive impact on viewers.

7. Keep it above the foldKeep the most important bits on top, including the CTA

8. Follow UX conventions and success cases

Forms on the Right perform better than on the left

A 1 column layout works much better than a 2 column layout

Forms should be as short as possible, ask the most essential.

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Welcome To Our New Landing Page

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Once you join giffgaff you’ll get:

great value goodybags

For only £10 a month you’ll get 250 minutes, unlimited texts and unlimited Internet.

Free calls to giffgaff numbers

Earn cash for signing your friends up to giffgaff and call and text each other for free.

No ghastly two year contracts

giffgaff is Pay As You Go. You get all the control at a better value than most contracts.

More on prices

Joining giffgaff is easy

Fill in the form to get your Free SIM card

Once it arrives activate it & top-up online at giffgaff.com

Once you've topped-up, pop your SIM into an unlocked handset.

Join a big community

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Over 50,000 like us on facebook

Over 2,000 members visit our forums every day.

Great service & coverage

“I’ve been on giffgaff for over 6 months and not only I love their unbeatable tariffs but they the coverage is phenomenal. They use O@’s network” Andy0, giffgaffer since 01/09/2011

“I’ve been on giffgaff for over 6 months and not only I love their unbeatable tariffs but they the coverage is phenomenal. They use O@’s network” Andy0, giffgaffer since 01/09/2011

We’ve got 6,000 Twitter followers

This is version 1/99 Want to help us do the 99 we’ve got left?

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Once you join giffgaff you’ll get:

great value goodybags

For only £10 a month you’ll get 250 minutes, unlimited texts and unlimited Internet.

Free calls to giffgaff numbers

Earn cash for signing your friends up to giffgaff and call and text each other for free.

No ghastly two year contracts

giffgaff is Pay As You Go. You get all the control at a better value than most contracts.

Joining giffgaff is easy

Fill in the form to get your Free SIM card

Once it arrives activate it & top-up online at giffgaff.com

Once you've topped-up, pop your SIM into an unlocked handset.

Join a big community

1

2

3

50,000 like giffgaff

Users currently on our forums:166 members98 guests

Great service & coverage

“I’ve been on giffgaff for over 6 months and not only I love their unbeatable tariffs but they the coverage is phenomenal. They use O@’s network” Andy0, giffgaffer since 01/09/2011

“I’ve been on giffgaff for over 6 months and not only I love their unbeatable tariffs but they the coverage is phenomenal. They use O@’s network” Andy0, giffgaffer since 01/09/2011

We’ve got 6,000 Twitter followers

Get your Free SIM card

giffgaff prices

Minutes Texts Data Extra benefits

- Ultd - + Free calls and texts to giffgaff

60 300 - + Free Extra Mins+ Free calls and texts to giffgaff

250 Ultd Ultd + Free calls and texts to giffgaff

400 Ultd Ultd + Free calls and texts to giffgaff

600 Ultd Ultd + Free calls and texts to giffgaff

1.500 Ultd Ultd + Free calls and texts to giffgaff

giffgaff goodybags

One overlay. Unique to all landing pages.

giffgaff tariffs

Calls, texts, call forwarding and video calls to giffgaff Free

Mobile Internet (up to 20MB) 20p per day

0800 numbers Free

Picture messages (MMS) 16p

Picture messages (MMS) Free

Video calls 8p

How PAF validation will work @ giffgaff

Find address

Tell me about giffgaff offers

By clicking the button below you will be accepting our Terms & Conditions and our privacy policy

Get your Free giffgaff SIM card

Send me my Free SIM

Start Here

Once you join giffgaff you’ll get:

great value goodybags

For only £10 a month you’ll get 250 minutes, unlimited texts and unlimited Internet.

Free calls to giffgaff numbers

Earn cash for signing your friends up to giffgaff and call and text each other for free.

No ghastly two year contracts

giffgaff is Pay As You Go. You get all the control at a better value than most contracts.

More on prices

Joining giffgaff is easy

Fill in the form to get your Free SIM card

Once it arrives activate it & top-up online at giffgaff.com

Once you've topped-up, pop your SIM into an unlocked handset.

Join a big community

1

2

3

50,000 like giffgaff

Users currently on our forums:166 members98 guests

Great service & coverage

“I’ve been on giffgaff for over 6 months and not only I love their unbeatable tariffs but they the coverage is phenomenal. They use O@’s network” Andy0, giffgaffer since 01/09/2011

“I’ve been on giffgaff for over 6 months and not only I love their unbeatable tariffs but they the coverage is phenomenal. They use O@’s network” Andy0, giffgaffer since 01/09/2011

We’ve got 6,000 Twitter followers

1 Standard scenario

Get your Free giffgaff SIM card

Once you join giffgaff you’ll get:

great value goodybags

For only £10 a month you’ll get 250 minutes, unlimited texts and unlimited Internet.

Free calls to giffgaff numbers

Earn cash for signing your friends up to giffgaff and call and text each other for free.

No ghastly two year contracts

giffgaff is Pay As You Go. You get all the control at a better value than most contracts.

More on prices

Joining giffgaff is easy

Fill in the form to get your Free SIM card

Once it arrives activate it & top-up online at giffgaff.com

Once you've topped-up, pop your SIM into an unlocked handset.

Join a big community

1

2

3

50,000 like giffgaff

Users currently on our forums:166 members98 guests

Great service & coverage

“I’ve been on giffgaff for over 6 months and not only I love their unbeatable tariffs but they the coverage is phenomenal. They use O@’s network” Andy0, giffgaffer since 01/09/2011

“I’ve been on giffgaff for over 6 months and not only I love their unbeatable tariffs but they the coverage is phenomenal. They use O@’s network” Andy0, giffgaffer since 01/09/2011

We’ve got 6,000 Twitter followers

Find address

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Please select an address

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Send me my Free SIM

2 After inserting your post code

Get your Free giffgaff SIM card

Once you join giffgaff you’ll get:

great value goodybags

For only £10 a month you’ll get 250 minutes, unlimited texts and unlimited Internet.

Free calls to giffgaff numbers

Earn cash for signing your friends up to giffgaff and call and text each other for free.

No ghastly two year contracts

giffgaff is Pay As You Go. You get all the control at a better value than most contracts.

More on prices

Joining giffgaff is easy

Fill in the form to get your Free SIM card

Once it arrives activate it & top-up online at giffgaff.com

Once you've topped-up, pop your SIM into an unlocked handset.

Join a big community

1

2

3

50,000 like giffgaff

Users currently on our forums:166 members98 guests

Great service & coverage

“I’ve been on giffgaff for over 6 months and not only I love their unbeatable tariffs but they the coverage is phenomenal. They use O@’s network” Andy0, giffgaffer since 01/09/2011

“I’ve been on giffgaff for over 6 months and not only I love their unbeatable tariffs but they the coverage is phenomenal. They use O@’s network” Andy0, giffgaffer since 01/09/2011

We’ve got 6,000 Twitter followers

Find address

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Property not listed

6 Hubbards RoadChorleywoodRickmansworthWD3 5JJ

Address

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3 After selecting your address

Get your Free giffgaff SIM card

Once you join giffgaff you’ll get:

great value goodybags

For only £10 a month you’ll get 250 minutes, unlimited texts and unlimited Internet.

Free calls to giffgaff numbers

Earn cash for signing your friends up to giffgaff and call and text each other for free.

No ghastly two year contracts

giffgaff is Pay As You Go. You get all the control at a better value than most contracts.

More on prices

Joining giffgaff is easy

Fill in the form to get your Free SIM card

Once it arrives activate it & top-up online at giffgaff.com

Once you've topped-up, pop your SIM into an unlocked handset.

Join a big community

1

2

3

50,000 like giffgaff

Users currently on our forums:166 members98 guests

Great service & coverage

“I’ve been on giffgaff for over 6 months and not only I love their unbeatable tariffs but they the coverage is phenomenal. They use O@’s network” Andy0, giffgaffer since 01/09/2011

“I’ve been on giffgaff for over 6 months and not only I love their unbeatable tariffs but they the coverage is phenomenal. They use O@’s network” Andy0, giffgaffer since 01/09/2011

We’ve got 6,000 Twitter followers

Find address

Tell me about giffgaff offers

By clicking the button below you will be accepting our Terms & Conditions and our privacy policy

Property not listed

Start Here

Send me my Free SIM

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