land trust alliance workshop

Smarter Fundraising Events You WORK Hard to Produce Your Fundraising

Event

Optimize Your Event So That It WORKS For You

@SwellFund

s@LTAlliance

#SEConserve2

016

The Next 75 Minutes……- YOU will participate and there will be Prizes!!

- Use Twitter @SwellFunds - Find us on Facebook

Facebook.com/SwellFundraising

- Rapid Fire Q/A

- Event Team Work - A

- How do you measure your event?

- Event Team Work – B

- Steps to Make Your Event Work For You? - Efficiency- Leverage Return

Swell’s application suite includes the following:

Online event website Ticketing Content

Donation Processing

Event Management App Event Check-in

Onsite Merchant Processing

Big Screen Application Instagram / Twitter Feed Real-time donation tally

Leaderboards Sponsor Logos

Reciprocity

Social Proof

Scarcity

Commitment/

Consistency

Authority

Give Something to Your Guests/Donors

Don’t Make Them Attend a Poorly Organized Event

Include Social Influencers

Leverage Social Media

Culture of Giving

Limited Tickets

Rare Opportunity

Fear Of Missing Out

Need to Give Again

Post Event Communication Solidify Commitment

Reward Repeat Guests

Duty to People in Powerful Positions

Board

Event Speaker

Organization Thought Leadership

Rapid Fire Q/A

Immediate Response – No Thinking

Raise Your Hand For a YES Answer

Does your event take too much staff time?

Do you raise a 1/3 or more of your unrestricted budget from event

fundraising?Did you create a social media hashtag for your event?

Do you host events because they…..

Raise

Awareness?

Engage Donors?

Attract New

Donors?

In the budget, did your org increase the projected revenue

from your event? Did your organization make other adjustments to the event

budget other than revenue?Is your event FUN?

Would your event be considered successful if it generated LESS revenue

but from new donors?I LOVE MY EVENT FUNDRAISER

I HATE (sort of) MY EVENT FUNDRAISER?

Team Work

Describe Your Event in 5 Words

How Do You Measure the Success of the Event?

Name the #1 Benefit of the Event for You Org

Team Work

Describe Your Event in 5 Words

How Do You Measure the Success of the Event?

Name the #1 Benefit of the Event for Your Org

Fundraising is the most visible example of the organizational

culture Innovative

Cutting Edge

Unique

Modern

Multi-Generation

Responsible

Smart

Eco-Friendly

#SEConserve2

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What Message Does Your Event Send Donors?

Top Line Number (Net Event Revenue)

Diversity of Revenue Sources

Corporate

New Donors

Current Donors

#SEConserve2016

@swellfunds

Cause / Organization Awareness

Website Traffic

(Google Analytics)

Online Reach

(Facebook/Twitter/Hootsui

te)

New Event Guests

Earned PR(Ask for circulation)

#SEConserve2016

@swellfunds

Planned

Gifts

Major Gifts

Annual Fund Gifts

First Time Gifts / Event Participants

Events operate HERE

RetentionNumber of New Donors?

Recapture

Acquisition

Team Work

Where do you spend the most time when organizing/planning

your event?

What (other than top line revenue) would you like to achieve from your

event? @swellfunds

Automate to Gain Efficiency

TicketingData Collection Communication

sDonations

@swellfunds

Communication Efficiency

Ticketing

Data Collection CommunicationsTable Host

Table NumberGuest Email

Automated email sent to guests

with Table Number and Map

Ticketing Sponsor Contact# of Comp Tickets

Link to fulfill Tickets

Automate Issuance of Complimentary

Tickets

Donations NameAmount

Cause/EventGuest of…

Personalized, automated thank

you email#SEConserve2016

Volunteer Management

Find a Free, Low-Cost Software Tools to Facilitate ….

CalendlyAppointmentCore

GoogleDocsBase Camp

Volunteer SpotBetter Impact

#SEConserve2016

@swellfunds

Design Tools

#SEConserve2016

@swellfunds

Can we leverage the event differently?

Is it possible to expand our event

reach through technology?

Engagement Via the Ticketing Process

Learn About Your Cause- Download Research- Subscribe to Your Blog- Visit a Site with Info

Connect with Organization- Social Media commit- Email Capture

Tell Your Story- Online sharing- Invite friends Can My

Guests Do More?

#SEConserve2016

How?

#SEConserve2016

@swellfunds

Put your event website to work- Add a button to download

information- Insert video

Use ticket email to send additional information

Friends asking Friends

#SEConserve2016

@swellfunds

How Powerful is Peer to Peer?1 out of 4 emails sent peer to peer yields

a donation

1 out of 1250 emails sent by the organization yields a donation

#SEConserve2016

Reach an Online Audience via Live Stream

Facebook Live

#SEConserve2016

@swellfunds

Motivate Social Media with Social

Walls

@swellfunds

#SEConserve2016

Cause / Organization AwarenessSPONSORS

#SEConserve2016

Sponsor Support

Instagram Photobooth

Facebook Images

Event Social Media Feed

Name of Event

Be a Fan / Follower

@swellfunds

#SEConserve2016

Head in sand photo / overwhelmed director

#SEConserve2016

What specific ideas would you like to apply to your

event?

@swellfunds

#SEConserve2016

1984 2006

“People are naturally nervous about the unknown and quickly default to how

things have always been done”

@swellfun

ds

#1: Make it EASY to Donate

#2: Make it quick/easy to check in

#3: Data Collection

#4:Engage guests to share online

#5: Automate your current

activity#6: Connect