lamartine dacosta overview of olympic cities- book launch 30-9-2009
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,IN SPORT MEGA-EVENTS: AN OVERVIEWOF THE BOOK OLYMPIC CITIES 2012
AND THE REMAKING OF LONDON
Lamartine DaCosta, PhDSept. 30th, 2009
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LERI\NUTAU PARTNERSHIP OPPORTUNITY
Brazilian 12 cities mega-events decade
2011 2013 2014 2016 \ 2020MILITARY WORKERS FIFA FOOTBALL OLYMPIC
GAMES GAMES CUP GAMES(Rio) (Rio) (12 cities) (Rio)
LERI-NUTAU STRATEGY: (1) Follow up
of local and institutional developments; (2) Proposal of
projects on urban planning and social empowerment
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The aim of thispresentation is toreview the knowledge
production on the issuesrelated to sport mega-events in order to
THUS....
identify the context intowhich the book OlympicCities (Poynter &
MacRury, 2009) may beappreciated accordingto its possible impacts
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ex ante ex post
APPROACHES
2000s1990s
Olympic Studies tradition Multidisciplinary studies(not necessary connected to the
Olympic Studies tradition)
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EX ANTEAPPROACHES (brief)
- OLYMPIC STUDIES TRADITION
Sources: Muller\Mainz (1980s), Landry\Quebec and Moragas\
Barcelona (1990s)....plus 300 Olympic scholars individual andgroup contributions....
Research focus: Historical fact-findings, multidisciplinary
interpretations of past events....
Research themes: Olympic personalities and institutions, IOC
interventions, Olympic education, cerimonies, Green Games,
media....
Interventions: Selective....beginning at mid 1990s (environmental
protection, womens rights, legacy) as a result of external pressures.
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EX POSTAPPROACHES (brief)- OLYMPICS AND OTHER MEGAEVENTS
etc
Sources: Hamburg, Cologne and Mainz universities (2004-2006),
FIFA Masters universities (2000s), LERI (2000s)...
Research focus: Meanings, conceptual re-definitions,
interpretation of mega-events in global society....
Research themes: Legacy, Urban changes, economic and
environmental impacts, media, global cities, technology of
construction....
Interventions: Concentrated in cultural and social problems,
governmental new roles and actions, legacy management...
beginning at mid 2000s as a result of local, regional and nationaleffects....
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TRADITION
TRADITION
Three books withrelation to OlympicStudies
INNOVATION
INNOVATIONFROM
TRADITION
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OLYMPIC CITIES, the book(Poyter & MacRuryEds, 2009):
Transition to Ex postapproaches
Cultural & social meanings
Ex ante review in search of
new concept ons andefinitions
Social constructions and urban
regeneration in view of London2012
New research directions andtopics
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Project of Sport University of Beijing andUniversidade Gama Filho Rio de Janeiro (noncommercial) with support of IOC, with 86
authors from five continents in three volumesdated 2008, 2009 and 2010.
Olympic values-led texts selected orrecommended to candidates to oin the ro ect
BENCHMARKING
Olympic Studies Reader-OSR (2008 2010) Chinese Editors: HaiRen & Niu Jing; Brazilian Editors: DaCosta, L. & Miragaya, A.
www.bsu.edu.cn/new/web/files/OLYMPIC STUDIES READER.pdfwww.bsu.edu.cn/new/web/files/OLYMPIC STUDIES READER.pdf
have been focusing either on multiculturalism ormultidisciplinary approaches, respectively toinnovative trends or to traditions for OlympicStudies concerns.
Each volume - two separate sessions:
multiculturalism and multidisciplinarity(Textes in English - Chinese)
Website for free access:
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CREATIVITY
IMPACTS
LERIs Management Model for Projects
An interpretation
INNOVATIONLERIs management style
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LERIs Management Model for Projects (proposal)
Books perspectives in view of LERI\NUTAU
Partnership (projection):
(1) Theoretical platform
for studies and projectsproposals facing the2011 2016 \ 2020
INNOVATION
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Brazil
(2) Association with the
book Legacies of SportsMega-events from theMinistry of Sports
Brazil, 2009
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Non commercial book issued byMinistry of Sport in Brazil 75 authors(6 from UK, Germany and Spain) from35 universities organized as anepistemic community, that is groups
of authors with previous chosen topicsrelated to the central theme of thebook, supervised by editors andreferred in some subjects to selectedinternational s ecialists anchors .
Legacies of Sports Mega-events (DaCosta etal. Eds, 2009)
A seminar joining authors wasorganized aiming to discussconvergences of the knowledge.
The paper version of the bookis published in Portuguese withEnglish summaries. PDF version isavailable at:
www.confef.org.br/arquivos/legados/Livro.Legados.de.Megaeventos.pdf
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CREATIVITYIMPACTS
Rio de Janeiro, candidate city to host the 2016
Olympic Games, tested against the thesis ofcreativity and innovation:
INNOVATION
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CREATIVITYIMPACTS
Benchmarking with2012 Londons lobby
Clear connections withinternational politics (i.e.BRICs)
INNOVATION
Explicit and fullintegration with NationalEconomic Plan for 2010s
Official guarantees fromNational Central Bank
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Brazil in the BRICs Internationalpolitics towards the 2016 Bid
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CREATIVITYIMPACTS
Several mega-eventsusing the same sportsinfrastructure
Consolidation of freeaccess street audiencesto com etitions
INNOVATION
Athletes Villageintegration with localbeach culture
Urban regeneration of thecity in areas not related to
the Games
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CREATIVITYIMPACTS
Influences over the
bidding process:
Time zones advantagesfor US TV transmission
High support of localpopulation to the Games
INNOVATIONN
Full and official support ofthe three Govts levels andCentral Bank
BRICs drive in worldseconomic growth of nextdecades
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CREATIVITYIMPACTS
Constraints over the
bidding process:
Growing interventions ofGovernments in the
Olympic Games overallmanagement
INNOVATIONN
Major Sport institutionsinterests vs internationalpolitics
Overlapping of biddingtechnical criteria withinternational and nationalpolitics
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CONGRATULATIONS!
And thank you for your attention.
lamartine@terra.com.br
www.atlasesportebrasil.org.br
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