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Preface
Learning Categories you, and practicing on that learning specialize you
The importance of any academic courses would gain advantage and the acceptance of the
true form, only through practical experiences. Hence it is quite necessary to put theories
as into task.
Someone has greatly said that practical knowledge is far better than classroom teaching.
During this proect ! fully reali"ed this and come to know about the present real world
.The present report entitled as Consumer Preference for premium sport shoes
brands in Ghazipur City #a fruitful outcome of my survey done during the course of
my fourth semester of BBA programmed. This survey report forms an integral part of
my $$% course at Technical Education Research Institute P!G! College Ghazipur.
% shoes is an item of footwear intended to protect and comfort the human foot while
doing various activities. Shoes are also used as an item of decoration. The designof shoes
has varied enormously through time and from culture to culture, with appearance
originally being tied to function. %dditionally fashion has often dictated many design
elements, such as whether shoes have very high heels or flat ones. &ontemporary
footwear varies widely in style, complexity and cost. $asic sandals may consist of only a
thin sole and simple strap. High fashionshoes may be made of very expensive materials
in complex construction and sell for thousands of dollars a pair. 'ther shoes are for very
specific purposes, such asbootsspecially designed for mountaineeringor skiing. Shoes
have traditionally been made from leather, wood or canvas, but are increasingly made
from rubber,plastics, and otherpetrochemical(derived materials. )ntil recent years, shoes
were not worn by most of the world*s population+largely because they could not afford
http://en.wikipedia.org/wiki/Footwearhttp://en.wikipedia.org/wiki/Foothttp://en.wikipedia.org/wiki/Designhttp://en.wikipedia.org/wiki/Culturehttp://en.wikipedia.org/wiki/Fashionhttp://en.wikipedia.org/wiki/Boothttp://en.wikipedia.org/wiki/Mountaineeringhttp://en.wikipedia.org/wiki/Leatherhttp://en.wikipedia.org/wiki/Woodhttp://en.wikipedia.org/wiki/Canvashttp://en.wikipedia.org/wiki/Synthetic_rubberhttp://en.wikipedia.org/wiki/Plastichttp://en.wikipedia.org/wiki/Petrochemicalhttp://en.wikipedia.org/wiki/Footwearhttp://en.wikipedia.org/wiki/Foothttp://en.wikipedia.org/wiki/Designhttp://en.wikipedia.org/wiki/Culturehttp://en.wikipedia.org/wiki/Fashionhttp://en.wikipedia.org/wiki/Boothttp://en.wikipedia.org/wiki/Mountaineeringhttp://en.wikipedia.org/wiki/Leatherhttp://en.wikipedia.org/wiki/Woodhttp://en.wikipedia.org/wiki/Canvashttp://en.wikipedia.org/wiki/Synthetic_rubberhttp://en.wikipedia.org/wiki/Plastichttp://en.wikipedia.org/wiki/Petrochemical -
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them. 'nly with the advent of mass production, making shoes available very cheaply, has
shoe(wearing become predominant. The foot contains more bonesthan any other single
part of thebody. Though it hasevolvedover hundreds of thousands of years in relation to
vastly varied terrainand climateconditions, the foot is still vulnerable to environmental
ha"ards such as sharp rocks and hot ground, which shoes can protect against.
The first chapter is dedicated to the history of the Sports $ike, introduction of Sports
$ike, companies of Sports $ike. !t also deals the factors affecting $rand !mage of Sports
$ike. This chapter gives detail about the Sports $ike preference with reference to !ndian
industries.
The second chapter deals with the 'bective of the study and !mportance of the study-
also included the Scope of the study.
The third chapter is a summary of the various esearch /ethodology used for the
development of the proect. The methodology used for the implementation of the assigned
proect is based on secondary data. The whole study is based on secondary data.
The fourth chapter deals the data analysis and interpretation
&hapter five deals with the findings and recommendations related to the survey report.
The conclusion- 0imitation of the proect is provided in. chapter six and this chapter also
1uestionaires deals with the $ibliography - eference of this proect.
Pa"an #umar
2
http://en.wikipedia.org/wiki/Mass_productionhttp://en.wikipedia.org/wiki/Bonehttp://en.wikipedia.org/wiki/Human_bodyhttp://en.wikipedia.org/wiki/Human_evolutionhttp://en.wikipedia.org/wiki/Terrainhttp://en.wikipedia.org/wiki/Climatehttp://en.wikipedia.org/wiki/Mass_productionhttp://en.wikipedia.org/wiki/Bonehttp://en.wikipedia.org/wiki/Human_bodyhttp://en.wikipedia.org/wiki/Human_evolutionhttp://en.wikipedia.org/wiki/Terrainhttp://en.wikipedia.org/wiki/Climate -
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AC#$%&'E(GE)E$T
$efore ! thank anybody for the compilation of this work ! would like to thank %lmighty
for providing guidance and me all the necessary help. !t is grace only that ! have
completed this work.
%n understanding of the study like this is never the outcome of the efforts of an
individual3 rather it bears the imprint of a number of individuals who directly helped me
in completing the present study.
4irst - foremost, ! would like to express my regard to )r! Rahul Anand *ingh +,!%!(!
of B!B!A!-.
! would also like to express immense gratitude towards supervisor, )rs! .ati *hafaat
for providing the knowledge, guidance and cooperation in survey report.
! am also sincerely thankful to all my friends for giving me opportunity and resource to
work on the survey report and giving me support whenever necessary.
Pa"an #umar
5
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I$TR%(/CTI%$
The !ndian scooty market over the years has managed to get quite a number of women
users. Designed mostly to suit to the trendy !ndian woman scooty*s introduced by the top
automobile companies in !ndia have carved a niche for themselves in the world of two
wheelers. /ostly metrosexual in their appearance these scooty*s are powerful yet sleek
and light weight.The popularity of /opeds in !ndia as one of the most convenient
personal transport vehicle has taken shape since its introduction. 4irst manufactured
mopeds in !ndia were by the T6S &ompany, at Hosur in Tamil 7adu.
The mopeds and the scooters combined constitute nearly 89th of the total market share
of the two(wheelers in !ndia. Honda started selling gearless scooter in !ndia in the year
2:: with Honda %ctiva and Honda Dio!Honda grabbed lion*s share of gearless scooter
market rapidly with these scooters and threw conventional scooters away from the market
which was dominated by $aa %uto only at that time. 7ow only gearless scooters are in
production and each and every company has at least one product in the segment.
,onda )otor Company
Honda &ompany came to the !ndian shores in 2::9 with the launch of the sleek Honda
)nicorn. Honda followed up its success with motorbikes by ground breaking scooties like
the Honda %ctiva, which has owners all over the country beaming with pride and
pleasure. Hero Honda undoubtedly among the Top Scooty $rands in !ndia has recently
created waves with its various scooty models. The scooty a hot favorite among the
college goers is known for its fuel efficient four stroke engine and highest ground
clearance levels. Honda has been updating their scooter range frequently to maintain
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consumer interest in their products. The company is also working on enhancing their
production capacities to meet the growing demand in the !ndian market.
,onda *cooty )odels0 Brands
The scooter is also known as a family two(wheeler for its higher load carrying capacity.
The vehicle has the option of kick( and self(starts. %ctiva incorporates better rider
comfort and includes the puncture(resistant #tuff(up; tire and tube combination. !t has
low riding height and low noise 9(cycle engine. !t gives the mileage of about 9< km per
liter in the long run. =unch line fit the new %ctiva is #>oy '7 - '7?. Honda %ctiva can
be owned in various shades vi". pearl sunbeam white, metallic, black, lucid red, force
silver metallic, wild purple metallic and geny grey.
respondentsuse $ua.
Interpretation
4rom the above analysis the researcher came to know that most of the respondentsuseddidas.
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13: Bhich type of footwear does you like mostL
QaR0eather QbR 7on(0eather
Table9 =
=articular 7o of respondent =ercentage
0eather 9: 9:
7on(0eather G: G:
Total :: 100
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Chart9=
Analysis
%fter the survey the researcher found the 9:K of respondents use 0eather shoes and
G:K of respondents use 7on( 0eather shoes.
Interpretation
4rom the above analysis the researcher came to know that most of respondents use
0eather shoes.
2G
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14: Bhich brand does provide more varietyL
QaR %ddidas QbReebok QcR 7ike QdR =uma QeR ed chief
Table9@
=articular 7o of respondent =ercentage
%ddidas 5: 5:
eebok
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