kydex materials in medical devices - early collaboration

Color Collaboration in Product Design:

It’s not just black and whitenor beige or gray

“Color plays a vitally important role in the world in which we live. Color can sway thinking, change actions, and

cause reactions. It can irritate or soothe your eyes, raise your blood

pressure or suppress your appetite.”– colormatters.com

As a powerful form of communication, color is irreplaceable.

As a powerful form of communication, color is irreplaceable.

As a powerful form of communication, color is irreplaceable.

The world of color study is vast

Recent neuroscientific research and studies of circadian rhythms demonstrate that the color spectrum of light directly influences human biological systems and health outcomes (Edelstein, 2008).

BIOLOGYImage: http://turil.wordpress.com/2010/09/08/the-circadian-spectrum-of-your-mind

The world of color study is vast

biophilic design

color theory

color application

psychological responses

color andthe aging eye

physiological responses

The world of color study is vast

PSYCHOLOGY

The world of color study is vast

ANTHROPOLOGY

The reach of color is far.

ECONOMYSource: The Effects of Store Environment On Shopping Behaviors:

A Critical Review. Shun Yin Lam, 2001

The reach of color is far.

BRAND

The reach of color is far.

BRAND

“Color plays an important role in one's experience of a healthcare

facility as competent, efficient and "caring." Color can enhance the

healing process and inspire user confidence …”

- International Association of Color Consultants

(http://www.iaccna.org/?q=node/43)

White Coat Syndrome

20% of the US population suffers from white coat syndrome

-White-coat hypertension as a risk factor for the development of home hypertension: the Ohasama study, 2005

White Coat Syndrome

Translation?White = fear of• Unknown• Unfamiliar• Lack of control

Why the sea of white, beige and tan?

Why are we seeing improvements?

The absence of variety in the visual environment may cause sensory deprivation

- Mahnke, F., & Mahnke, R. T. (1987). Color and light in man-made environments.

PRACTICEDESIGN

THINKING

“Design thinking encourages us to approach problem solving

differently: instead of taking a normal, convergent approach where we make

the best choices out of existing alternatives, it encourages us to diverge. To create new choices, new alternatives

that haven’t existed before.” – Tim Brown, CEO IDEO

“Color is not an inherent characteristic of surfaces. The color makeup of the light

striking surfaces is as responsible for what color(s) healthy eyes see as the surface

material itself.” -Steffy, G. (2002).

Architectural Lighting Design.

Color Collaboration in Product Design

• Early collaboration• Challenge the supply base• Don’t accept the status quo

Color Collaboration in Product Design:

It’s not just black and whitenor beige or gray