kyan club branding launch pitch by and then
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TRANSCRIPT
AN
PRESENTATION
http://www.andthen.co.in/
Friday 4 July 2014
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STRATEGIC REBRANDING
Friday 4 July 2014
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A BRIEF RECAP OF THE BRIEF
> Kyan is an activity oriented brand
> Kyan club will have multiple new activities
> Kyan will be active all year round
> Kyan is for children, adults and families
> Kyan wants to be a holistic fun and activity destination
Friday 4 July 2014
© All copyrights reserved with And Then Digital Ars Pvt. Ltd.
Current Rational Benefits ACTIVE
+PASSIVE
ENTERTAINMENT
INNOVATIVE
ACTIVITIES
FRIENDSAND
FAMILY
RESTAURANT+
SOCIALDESTINATION
+BAR
ACTIVE EVENTS
Friday 4 July 2014
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The Kyan experience
Time
ActionShared experiences
Friday 4 July 2014
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And Then Branding Attributes_
Friday 4 July 2014
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Fun
Wholesome
Active
Friday 4 July 2014
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And Then Branding Strategy_
Friday 4 July 2014
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DO WHAT YOU SAY! SAY WHAT YOU DO!
Friday 4 July 2014
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And Then the approach_ _ _
Friday 4 July 2014
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Branding Route 1 :The getaway
Friday 4 July 2014
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Friday 4 July 2014
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Branding Route 2 :Something for everyone
Friday 4 July 2014
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Friday 4 July 2014
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Branding Route 3 :Escape
Friday 4 July 2014
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Friday 4 July 2014
© All copyrights reserved with And Then Digital Ars Pvt. Ltd.
KYANlaunch campaign OOH - gateway at toll booths
Friday 4 July 2014
© All copyrights reserved with And Then Digital Ars Pvt. Ltd.
Friday 4 July 2014
© All copyrights reserved with And Then Digital Ars Pvt. Ltd.
Friday 4 July 2014
© All copyrights reserved with And Then Digital Ars Pvt. Ltd.
Friday 4 July 2014
© All copyrights reserved with And Then Digital Ars Pvt. Ltd.
Friday 4 July 2014
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